Product Development and Design of Neckties with Akha Ethnic Patterns in Huai Chomphu Sub – District Muang District, Chiang Rai Province

Abstract

A study of product development and design of Akha ethnic pattern neckties in Huai Chomphu Subdistrict, Mueang District Chiang Rai the objective is to develop and design necktie products with Akha ethnic patterns. and to know the cost of Akha ethnic pattern necktie products The sample group used in this study was the Ban Mai Pattana group, Huai Chomphu Sub-district, Mueang District, Chiang Rai Province, totaling 400 subjects. The study used a questionnaire data collection method. Data were collected from June to October 2022.

The study found that

1. From the development of the Akha embroidered necktie was developed to make it more colorful and combine the patterns together. To have more beauty and outstanding features from the original patterns and still clearly retain the uniqueness of the Akha, there are images that seem realistic from the development of the original patterns.
2. Design cost of Akha embroidered necktie It was found that the respondents had the total cost of designing a Tai Yai shirt pattern for making a firework necktie at 279 baht/line and a natural pattern necktie at 370 baht/line.