The Product Development of Embroider Pattern Bag Ethnic Lahu, in Wawi Sub-District Mae Suai District Chiang Rai Province.

Abstract

This study aims In order to study, develop and design the embroidery designs of the group of ethnic Lahu the cost and benefits In determining the selling price of the product to study the problems and obstacles In the embroidery of ethnic Lahu that has been developed and designed of manufacturer person Distribute and Those interested in the product In order to study the factors and to further extend the value in the production that is caused by embroidery of ethnic Lahu the sample group that conducted this research Is a group community enterprise in Wawi Mae Suai District Chiang Rai Province 50 people and using the data collection method by issuing questionnaires Statistics.           

The results of the research showed that cost and benefits in group embroidery ethnic Lahu the shirt products will receive an average net profit of 663.33 baht. Sarong products will get an average net profit of 557.50 baht. Pants products will get an average net profit of 546.67 baht. The hat product will receive an average net profit of 302.50 baht and bag products will receive an average net profit of 703.75 baht.

Side Rate of return shirt products have return on investment (ROI) 80.91% and the average net profit margin to sales is 44.72% Sarong products have return on investment (ROI) 79.37% and the average net profit margin to sales is 44.25% Pants products have return on investment (ROI) 82.93% and the average net profit margin to sales is 45.33% hat product have return on investment (ROI) 164.46 and the average net profit margin to sales is 62.19% and bag products have return on investment (ROI) 70.52% and he average net profit margin to sales is 41.35%