Development of the Coconut Shell Processing Products

Abstract

This research aims to develop and design the coconut shell processing products and to study customer behavior and customer satisfaction on the coconut shell processing products. Two hundred samples were selected using purposive sampling, who were interest the coconut shell processing products. The online questionnaire was the main instrument for collecting data. The results of the research were as follows: 1) development of the coconut shell processing products was a bag from coconut shell buttons, divided into 2 types. The first type was a handbag, it’s new design and the shape was different from the original bag. The second one was a shoulder bags, its new design and coconut shell buttons was designed hexagonal. 2) customer behavior on the coconut shell processing products, most favorite of the coconut shell processing products was a shoulder bags (65%). The unique of the bag style and new style was a reason for choosing (55%). The factor to consider when the customers buying were price (41.5%), a price of less than 300 baht were a favorite price (75%), and most favorite of the purchase channel was online shopping (69%). 3) customer satisfaction on the coconut shell processing products overall, is at a high level (= 3.83). If considered in the article about the customer satisfaction, the purchase price is at a high level (= 3.87), and the product is at a high level (= 3.78).