Cost of Return and Product Development of Applied Akha Pattern Bag at Jiang Ja Sai Village, Pah Cah Suk Jai Village and San Ti Kee Ree Village, Mae Sa Long Nok Sub-district, Mae Fah Luang District, Chiang Rai Province

Abstract

This research aimed to study the costs and benefits of producing tribal bags. To study the problems and obstacles of tribal bag manufacturers and to develop and design bag designs. Ban Jiang Jasai Tribe Ban Pa Kha Sukjai and Baan Santikhiri Mae Salong Nok Subdistrict Mae Fah Luang District 30 persons in Chiang Rai Province. The research instrument was interview form. The statistics used in data analysis were mean, standard deviation.

The research results were found that

1. Average cost of making bags: 801.90 baht/bag, average direct raw materials 160.00 baht/bag, average direct labor cost 510.00 baht/bag, average production cost 131.90 Baht/card
2. Analysis of data on return on investment of Akha Embroidered Bag It has a 56.29% return on investment (ROI) and an average net profit margin of 36.02%, the average total cost is 801.90 baht/card, the average income is 1,253.33 baht/card, and the average profit is 451.43 baht/card.
3. The analysis of data on problems and obstacles of embroidery bag manufacturers found that health problems ( =3.71) bag manufacturing problems ( =3.08) material problems ( =2.92) Issue issue ( =2.40)
4. Development and design of Akha bags It has evolved from the original bag. That is a crossbody bag that has been developed into a handbag there is a mix of original patterns and patterns. To differentiate Novelty to the product Color is played to brighten and brighten to make it stand out more. And the tribal ornaments have been applied together