The development of hand-woven cotton shirts products Ban Pin, Ban Pin Sub-District, Dok Khamtai District, Phayao Province

Abstract

This research aims to develop the products of hand-woven cotton shirts and to study customer satisfaction on hand-woven cotton shirts products, Ban Pin, Ban Pin Subdistrict, Dok Khamtai District, Phayao Province. One hundred samples were selected using purposive sampling, who were interest the products of hand-woven cotton. The questionnaire was the main instrument for collecting data.

The results of the research were as follows: 1) development of the hand-woven cotton was a shirt from hand-woven cotton, there were patterns from scrap fabrics. The products of hand-woven cotton shirts were beautiful and diverse. It adds color and pattern by adding patterns from colorful synched fabrics. It's modern looking and designed for use. 2) customer satisfaction on hand-woven cotton shirts products, is at a high level ( =3.97). If considered in the article about the customer satisfaction, the product was at a high level ( =4.09), the purchase price was at a high level ( =4.06), the channel of distribution was at a high level ( =3.89) and the promotion was at a high level (=3.85).