MARKETING MIX FACTORS AFFECTING THE DECISION TO RENT A VENDING SPACE OF SOLE PROPRIETORS CASE STUDY OF COMMUNITY MALL IN EASTERN ECONMIC CORRIDOR (EEC)

Abstract

The objectives of this study were 1) to study the personal factors affecting the decision to rent space of the sole proprietors in community malls. Case study of community malls in the Eastern Economic Corridor (EEC) development project area. 2) To study the level of service marketing mix factors affecting the decision to rent space to sell goods and services of small shop operators in the type of sole proprietorship in leasing community mall spaces. Case study of community malls in the Eastern Economic Corridor (EEC) development project area. The sample size used in the study was sole proprietorships of 261 companies. The data were analyzed using statistical values ​​of percentage, mean, standard deviation. and multiple regression analysis.

          The results of the study revealed that personal and mixed factors Service marketing affects the decision to rent space of sole proprietors, case studies, community malls in the Eastern Economic Corridor (EEC) development project areas significantly different Statistics at 0.05 level