THE INFLUENCE OF MOTIVATION AND ORGANIZATION COMMITMENT TO THE ORGANIZATIONAL CITIZENSHIP BEHAVIOR OF EMPLOYEE'S IN PROCESSING SEAFOOD INDUSTRY IN SAMUT SAKHON PROVINCE

Abstract

Online food ordering has played a huge role during the COVID-19 crisis, acting as an intermediary between restaurants and consumers. It is a pathway that helps business operations to have the opportunity to reach more customers. Therefore, this research has the main purpose, to study motivation that affect the behaviour of being a good member of the organization of employees in the seafood processing industry in Samut Sakhon Province and to study the relationship with the organization that affect the behaviour of being a good member of the organization of employees in the seafood processing industry in Samut Sakhon Province. Data were collected from employees in the seafood processing industry in Samut Sakhon Province. By randomly sampling 400 people from a large seafood processing industry. in the seafood processing industry in Samut Sakhon Province, the questionnaire was used as a research tool. The statistics used in the data analysis were average, percentage, standard deviation. and multiple regression analysis. The results of the research showed that 1) motivation factors career advancement, the success in the work, responsibility in work and the nature of work Affects the commitment to the organization with statistical significance at the 0.05 level 2) Motivation factor to success in work career advancement and job responsibilities affects the behaviour of being a good member of the organization. It was statistically significant at 0.05 level.  3) Organizational engagement factors, the organizational commitment factor Desire to maintain membership of the organization willingness to act for the benefit of the organization, and trust and acceptance of the organization's goals and values. Affects the behaviour of being a good member of the organization. statistically significant at the 0.05 level, respectively.