SERVICE QUALITY ON SERVICE’S TRADESHOWS PERFORMANCE IN THAILAND
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Abstract
The objective of this research was the created the model of Service Quality on Service’s Tradeshows Performance in Thailand. This research was a mixed-method research. Questionnaires were used for data collection. The population in this research included 450 entrepreneurs and executives of tradeshow agencies in Thailand. Structural equation modeling (SEM) was applied for data analysis.
According to hypothesis testing, it was found that the factor in term of knowledge of tradeshows, tradeshow service, and space management had direct positive influences towards service quality of tradeshows and tradeshow service performance. It was also found that the factor in term of service quality of tradeshows had positive influences towards tradeshow service performance, which was an effect size with the statistical significance of .01.
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