ปัจจัยที่ส่งผลต่อความภักดีของบุคลากรในธุรกิจขายตรง กรณีศึกษา: บริษัทในสมาคมพัฒนาการขายตรงไทย

Abstract

The purpose of this study was to investigate the level of loyalty of member indirect sales business which focused on a Cse Study in the Direct Selling Development Association and to study factors influencing the loyalty of member in direct sales business. The samples were 351members in the the Direct Selling Development Association. The instruments used in this study were the questionnaires.The statistics used in this research were frequency, percentage, mean, and standard deviation The statistics used in the study were t-test, ANOVA, and multiple regression analysis.
The result of this reseach found that the opinions on the characteristics of the work performed by the whole group had a high level of feedback. The opinions on the factors of work experience were at a high level. The opinions on the relationship between the management of the company and the mother team were at a moderate level and the opinions on organizational loyalty were at a high level. The hypothesis testing found the difference of the individual characteristics were age, education level, the difference in per capita monthly income affects the organizational loyalty of the Thai Direct Selling Association's members not different. The role of the work in the participation in the administration of the agency, The nature of the work. Payroll, compensation and welfare and work independence affect corporate loyalty of memebers in direct sales business. For the factors in work experience , The success of the work. Progress in work and the security of work affect the loyalty to the organization of members in the direct sales business. The Relationships between the management of the company and the mother, relationships with the company executives, and relationships with colleagues have contributed to the loyalty of the direct sales members.