การพัฒนากรอบมาตรฐานหลักสูตรการอ่านภาษาไทยเชิงธุรกิจสำหรับชาวต่างชาติ

Abstract

     The purpose of this research was to develop Thai business oriented reading
curriculum standards for foreigners. The standards were created to outline the development of Thai business oriented reading curriculum. A survey study was conducted to investigate the needs of 15 foreign business personel and seven Thai language instructors in terms of the content of business reading and a review of literature on developing Thai business oriented reading curriculum standards for foreigners. Data collection involved a literature review, structured interview and evaluation of experts. The research findings were as follows: Thai business oriented reading curriculum standards for foreigners are a classified as levels, namely beginner, intermediate and advanced, and consist of three standards and eight indicators. Standard 1 entails the reading for data and general concepts consisting of three indicators. Standard 2 entails the reading for corporate culture, consisting of three indicators. Standard 3 entails the reading for business dealing and decision making, consisting of two indicators.