The factors Related to Decision Making on Using Solar Roofs on the Rooftops of People in the Eastern Economic Corridor (EEC)

Abstract

This research consists purposes were 1. to study the level of opinion opinions regarding digital marketing factors, renewable energy factors, and factors related to the decision to adopt Solar Rooftops among people in the Eastern Economic Corridor (EEC) 2. to study the relationship between digital marketing and the decision making on using Solar Rooftops among people in the Eastern Economic Corridor (EEC) and 3. to study the relationship between renewable energy and the decision making on using Solar Rooftops among people in the Eastern Economic Corridor (EEC). This study employed a quantitative research design. The research instrument was a structured questionnaire. The sample consisted of 450 members of the general public, with the sample size determined using Cochran’s formula. A quota sampling technique was applied, and district-level study areas were selected through a lottery method from three provinces: Chonburi, Chachoengsao, and Rayong. The data collected from the questionnaires were analyzed using descriptive statistics, including percentage, mean, and standard deviation. In addition, the relationships among variables were examined using Pearson’s Product-Moment Correlation Coefficient. The research findings revealed that 1) Regarding opinions on digital marketing factors, respondents rated them highly, with an average of (x̅= 3.60, S.D. = 0.64). In five aspects, influencer marketing was considered the most important. Similarly, opinions on renewable energy factors were also rated highly, with an average of (x̅= 3.90, S.D. = 0.56), respondents considered the installation of rooftop solar panels (Sola Rooftop) in each community to be highly important in reducing global warming and carbon dioxide (CO₂) emissions. Finally, opinions regarding the decision-making process for choosing rooftop solar panels were also rated highly, with an average of (x̅= 3.88, S.D.= 0.66), respondents prioritized searching for information or reviews about rooftop solar panels (Sola Rooftop) on the internet. To better assist in the decision-making process for choosing rooftop solar panels 2) Digital market factors have a positive influence (F = 1200.317) on using Solar Rooftops among people in the Eastern Economic Corridor (EEC), with a statistically significant effect at the 0.01 level and 3) Renewable energy factors have a positive influence (F=144.761) the decision on using Solar Rooftops among people in the Eastern Economic Corridor (EEC) area, with a statistically significant effect at the 0.01 level.