Community Economic Development from Food Plant Genetics Sea Area Primitive by Creative Economy Concept for Sustainable Development: Sea Area Primitive Ban Phot Sub-district Nong Phai District Phetchabun Province

Abstract

This research consists purposes were 1. to examine the community context of Ban Phot Subdistrict, Nong Phai District, Phetchabun Province 2. to analyze the strengths, weaknesses, opportunities, and threats (SWOT) for formulating a community economic development plan and 3. to develop a community economic development plan for Ban Phot Subdistrict, Nong Phai District, Phetchabun Province. This study employed a qualitative participatory action research approach. The research instruments included a survey form, interview guidelines, and focus group discussion records. The target group consisted of 28 participants selected through purposive sampling. The data collected from the research instruments were analyzed using content analysis.  The research findings revealed that 1) The physical and geographical context of the community is characterized by abundant natural resources and a diversity of local vegetation. Most residents are engaged in agriculture, including rice farming, crop cultivation, and freshwater fisheries. The community is supported by significant religious institutions and long-standing traditions that serve as spiritual anchors for local residents. Local governance emphasizes active public participation 2) The results of the Strengths, Weaknesses, Opportunities, and Threats analysis of Ban Phote Subdistrict, Nong Pai District, Phetchabun Province revealed the following 2.1) Strengths include the abundance of natural resources within the subdistrict and convenient local transportation. Distinctive local plant resources, which differentiate the area from others, include Hu Kwang and Khruea Ma Noi vegetabel. The area also features a prehistoric inland sea site of geological significance, homestay accommodations for tourists, and the traditional robe-changing ceremony of the Floating Chedi, which serves as a spiritual and cultural center for the community. In addition, the community market is well known among both local residents and visitors from outside the area 2.2) Weaknesses include the lack of basic knowledge and skills among community members in adding value to Hu Kwang and Khruea Ma Noi vegetables, as well as limitations in product development and marketing for community products 2.3) Opportunities arise from the strong commitment of the Ban Phote Subdistrict Municipality to promoting community economic development through the utilization of local plant resources, particularly Hu Kwang and Khruea Ma Noi vegetables, along with the presence of partner networks capable of supporting community economic development initiatives in the area. (4) Threats include unstable weather conditions, which may result in inconsistent availability of naturally growing Hu Kwang and Khruea Ma Noi vegetables. Furthermore, the wide variety of community products available in the market leads to intense competition in external market and 3) The community economic development plan for Ban Phote Subdistrict, Nong Pai District, Phetchabun Province was developed through a participatory community-based process. The plan comprises the following components: an introduction, objectives, goals, the planning process, activities and success indicators, monitoring and evaluation.