Development of Processed Snack Products Mango Crackers Mango Crabs Khonthi New Theory Agricultural Enterprise Group Khonthi Subdistrict Mueang District Kamphaeng Phet Province

Abstract

This research consists purposes were 1. to develop the processing of mango and crab rice crackers for agricultural enterprise groups. New theory of Khonthi Khonthi Sub-district Mueang district Kamphaeng Phet province 2. to test the market for mango crackers, rice field crabs, agricultural enterprise group, new theory of Khonthi, Khonthi sub-district, Mueang district Kamphaeng Phet province 3. to study and compare the income generated from development. Processed food format: rice crackers Mango, mango, crab, new theory agricultural enterprise group, Konthee Subdistrict, Mueang District, Kamphaeng Phet Province and 4. to analyze costs and business returns. is a combined method research The research tools consisted of a questionnaire and an interview. The target group was 15 manufacturers of processed mango and crab snack products that were selected through purposive selection. And the sample group was 385 consumers of the processed mango cracker snack product that came from Cochran's formula (Cochran, 1953) The data collected from the questionnaire was then analyzed using descriptive statistics, consisting of the value of hundreds. each mean and standard deviation and The information gathered from interview forms and related documents were then content analysis. The results of the research found that 1) the rice cracker product has characteristics that are acceptable to consumers. with scores passing the evaluation criteria of more than 80 percent 2) Test the market divided into Factors that affect the decision to buy rice crackers with rice crackers and rice crackers that affect the decision to buy rice crackers with rice crackers, Mai Khonthi Agricultural Enterprise Group, Khonthi Subdistrict, Mueang District, Kamphaeng Phet Province. Overall, it is at a high level (x̅= 3.72) Price factors affecting the decision to purchase rice crackers with crab fat snacks, Theoretical Agricultural Enterprise Group, Mai Khonthi, Khonthi Subdistrict, Mueang District, Kamphaeng Phet Province. Overall, it was at a high level (x̅= 3.72) Factors regarding distribution channels that affect the decision to buy rice cracker snacks. Overall, it was at a high level (x̅= 3.77) Factors that made the decision to use various distribution channels in purchasing rice cracker snacks. Overall, it is at a high level (x̅= 3.64) Promotional factors that affect the decision to purchase Na Crab Cracker snacks. Overall, it is at a high level (x̅= 3.75) If there are new desserts, There are more benefits. But the deliciousness is slightly reduced. What kind of dessert will you choose? Found that it shows if there is a new type of dessert. There are more benefits. But the deliciousness is slightly reduced. Which type of dessert would you choose? The overall score is at a high level (x̅= 3.72) 3) Income comparison Member of the New Theory Agricultural Enterprise Group Received training and developed packaging design for processed food, Mango Crackers, Crab Mango. There is an increase in income from selling rice crackers. By relying on both offline distribution channels, such as leaving stores in communities Or according to orders, etc. and online, such as the Facebook fan page named Suan Sompong Khamyim, has an increased income of 2,000 baht per month, resulting in members of the new theory agricultural enterprise group, Konthi, having income. Accounted for 40 percent and 4) Cost of making rice crackers. In conclusion, the cost of producing rice crackers consists of raw materials of 10.78 baht per bag, labor costs of 12.75 baht, and production expenses of 4.39 baht. The total cost of producing rice crackers is 27.92 baht. The return on making rice crackers is 27.92 baht. Gross profit from selling rice crackers per time is equal to 566.30 baht. Break-even point (Break-Even Point) Break-even point is equal to 16.86 baht per day.