Factors Affecting the Decision to Purchase Electric Cars of The Generation Y in Pathum Thani Province

Abstract

This research consists purposes were 1. to study the 5A marketing factors of Generation Y in Pathum Thani province 2.to compare the decision-making process of buying electric cars among Generation Y in Pathum Thani province and 3. to examine the influencing factors in the decision-making process of buying electric cars among Generation Y in Pathum Thani province. This is quantitative research utilizing questionnaires as research tools with a sample group of 400 individuals selected using Taro Yamane's formula (1973) with a confidence level of 95% and a margin of error of 5%. Data collected from the questionnaires were analyzed using statistical analysis, including percentages, means, and standard deviations. The research findings indicate: 1) The study of the 5A marketing factors of Generation Y in Pathum Thani province found that the level of opinion on the 5A marketing strategy is high (x̅= 3.53) 2) The study comparing the decision-making process of buying electric cars among Generation Y in Pathum Thani province found that the highest level of decision-making is the interest in purchasing electric cars when there are sufficient battery charging stations available (x̅= 3.77) and 3) The study of the influencing factors in the decision-making process of buying electric cars among Generation Y in Pathum Thani province found that when there are sufficient battery charging stations available to meet the general demand in Pathum Thani province, it significantly affects the decision-making process at the statistical level of .01