Creating Community Inovation for Advertising Germinated Khaohang Rice of Small and Micro Community Enterprise (SMCE) NongHee Village Mueang Tao Sub-District Phayakkhaphum Phisai District Mahararakham Province.

Abstract

This research consists purposes were 1. to create a community Innovation for advertising Germinated Khaohang Rice of NongHee village small and micro-community enterprise (SMCE) in Mueang Tao Sub-District Phayakkhaphum Phisai District Mahararakham Province and 2. to study the satisfaction toward community Innovation for advertising Germinated Khaohang Rice of NongHee village small and micro-community enterprise (SMCE) in Mueang Tao Sub-District Phayakkhaphum Phisai District Mahararakham Province. This is quantitative research. The research instrument is a questionnaire with a sample of 222 people. It was obtained by determining the sample size by using the formula Taro Yamane (1973). The data collected from the questionnaire were analyzed using descriptive statistics consisting of percentage, mean, standard deviation. The results showed that 1) A community Innovation for advertising Germinated Khaohang Rice of NongHee village small and micro-community enterprise (SMCE) is to creating advertising media for Khaohang Rice on youtube,and 2) Satisfaction toward community Innovation for advertising Germinated Khaohang Rice of NongHee village small and micro-community enterprise (SMCE) in Mueang Tao Sub-District Phayakkhaphum Phisai District Mahararakham Province the overall satisfaction was at a very high level (x̅= 4.73). If considering item by item, in order of average from highest to lowest, are 2.1) aspects of the accessibility of the advertisement,
2.2) The presentation of the Germinated Khaohang Rice information, the modernity of pattern and presentation of the advertisement, the catchiness of the advertisement, the benefits on customers, the appropriateness of images appeared in the advertisement, the appropriateness of the advertisement content, pleasure and interpretation on the advertisement, and the last sequence is persuasion of the advertisement content.