Knowledge Management Model for Local Wisdom Marketing of Elderly Farmer Community in Mukdahan Province. (KMEF MODEL)

Abstract

The purpose of this study is the current situation and problems of knowledge management, and to develop the marketing wisdom of knowledge management mode. The purpose of this study is to explore the effectiveness of smart marketing management model for the elderly farmer in mukdahan province. Marketing knowledge management of the elderly community in mukdahan Province. It is a mixed method research between quantitative and Qualitative Research research tools are interview form 2) and questionnaire conducted in 2020-2021 with the target group, which consisted of elderly, public sector, private sector and customers and senior experts in a total of 600 persons. data obtained were analyzed in research statistics. It consists of percentage, mean, standard deviation, and factor analysis (EFA, CFA). The data collected from the interview form were used for content analysis. results, 1) the state and problem of the execution of learning management of the community were examined by SWOT, Value Chain, SECI Model and KM Marketing indicating the lack of elderly community’s development of marketing knowledge management and of systematic value chain management (upstream, midstream and downstream).The knowledge management strategy was E = Externalization, the marketing knowledge management strategy was the ‘customer’ 2) The development of model for marketing knowledge management of elderly farmer community showed that 5KM and 6P were the factors of knowledge management and of marketing management, respectively. 3) The model for marketing knowledge management of elderly farmer community was developed by the author based on the concept of KMEF: ‘Knowledge Marketing Elderly Farmer’ comprising 3 learning processes and 5 knowledge management stages. All these were applied in the development of 45-hour program titled ‘Community Marketing Elderly Farmer’ (CMEF). 4) The developed model and program was experimented in training sessions with 3 groups of target communities. It generated a high level of learning. And, finally