Pin-Prong Making Technique and Marketing Channel of Makers in Strategic Development Zone of Northeastern: Roi Kaen Sarasin.

Abstract

The purposes of this study were: 1. to comparative study the technique and process of making Pin-Prong of Makers in Makers in Strategic Development Zone of Northeastern: Roi Kaen Sarasin and 2. to study Marketing channel of Makers in Strategic Development Zone of Northeastern: Roi Kaen Sarasin. Data are collected by interviewing and participant observation from the representative of 4 Pin-Prong makers that are well known from costumer, musician, scholar and people in the area of in strategic development zone of Northeastern: Roi Kaen Sarasin such as Mr. Songsak Pratumsilp a national artist, Mr. Anusorn Wanna a lecturer of Kalasin College of Dramatic Arts,  Mr. Eid Ponglang Saon an artist and musician, Aon Khaenkeaw an artist and musician and Mr. Pongtorn Phanpard a lecture of Roi-et Rajabhat University. The results were that: 1) the four Pin-Prong makers learned the techniques and procedures of making Pin-Prongs from the villagers who were the typical folk Pin-Prong makers, who had passed on the knowledge available to the four technicians: Mr. Plueng Chairatsamee.They also learned by themselves from online medias such as YouTube channel about making guitar to develop making Pin-Prongs. According to the technical studies of the four technicians, there were different production techniques. Each was unique in its shape, refinement, patterns, but the quality of the four makers was the same quality. The four makers had the same method of making pins by using the same materials, equipment and tools as carpenters in general. Jackfruit was used to form in the sound box and the neck of Pin-Prong. The sound is a unique to the four makers with meticulousness in every detail from each maker's unique techniques 2) According to a study of the marketing channels of the four makers, they have used social networks as marketing channels to sell products, such as YouTube and Facebook. In addition, musicians who had already purchased the Pin-Prong had presented video clips of the play to the online media and bringing Pin-Prong to play with popular music culture in order to increase marketing channels to be more recognizable.