Promotion and development of banana products Hat Kham Sub-district Pak Chom District Loei Province.

Abstract

The purposes of this study were to 1. To study the potential, market, competitors of banana products, 2. To study the form of banana processing for added value, and 3. To promote and develop banana products from Had Khupla, Pakchom District, Loei Province. This was a qualitative research by using a qualitative research process. participate The research tools were an in-depth interview form, an observation form, and the target group was members of the community enterprise group, community enterprise network in Had Khuli Sub-District, Pak Chom District, Loei Province, number of 30 members who came from a specific selection. Then use the collected data, research tools and from literature documents for content analysis. The results showed that 1) The potential of the community is that there are many raw materials in the area. The area is suitable for growing bananas. Bananas grown in Pak Chom District are bananas that are good in taste, sweet and fragrant. In terms of location, it is a route through the tourist attractions. Between Chiang Khan District, Loei Province and Sangkhom District Nong Khai Province There are many tourists passing by. Therefore, it can be developed as a souvenir product for tourists. 2) The form of processing bananas for added value is 2.1) Hygienic bananas to create a variety of products. by adding a variety of flavors; 2.2) designing new products to add value; and 2.3) reaching domestic consumers and able to be exported to foreign countries as well, such as hygienic bananas soaked in honey, banana break breaks, banana forget-kik, technology development. To modernize hygienic banana products.and 3) promotion and development of banana products. by developing production technology that can produce more volumes Use a marketing strategy to divide according to 4P. Product: Develop banana products to have a variety of products. Price: setting a price that is suitable for quality according to the market price. Distribution channel (Place). It is a path through the tourists. Organize trade shows and exhibitions of government and private agencies Grocery sales Gift Shop as well as a tourist attraction In terms of marketing promotion (Promotion), participate in trade shows and exhibitions of government and private agencies. Public relations through community, local and provincial radio stations. New product development strategies develop banana products to add variety to taste, such as butter bananas, honey baked bananas. and chocolate-flavored baked bananas financial strategy aiming to reduce production costs By analyzing every step of the production process to reduce waste and improve production technology to produce faster.