The study of the electronic commerce system and the opportunity to maximize the ability of community business online marketing, Nakhon Sawan Province

Abstract

This research aims to study the problems and online marketing strategies of community business product in Nakhon Sawan province to build support online marketing capabilities to develop e-commerce models and studies of satisfaction with e-commerce model for online marketing. There are sample groups, including community business operators, the customer of community business products and general people living in Nakhon Sawan province about 400 sample sizes. The results were analyzed by means of SWOT analysis and competitive power. The approach to online marketing capabilities of the business community has developed a website format for the responsive web that can be all supported on the device's screen such as the Internet system on the personal computer or mobile, iPhone, iPad, tablet and others which these devices have different screens. The result found that satisfaction of the electronic business model, using the information system in the overall was at the highest level that an average of 4.53.