The use of online media of Nakhon Sawan Rajabhat University students

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รติบดี สิทธิปัญญา

Abstract

This research aims to study the online media usage model of Nakhon Sawan Rajabhat University students. This study was related to the impact of personnel factors on social network behavior. A comparative study of the effects of motivation on the behavior of social networks. The samples used in this research were 400 students from Nakhon Sawan Rajabhat University. The SPSS program was used for data analysis: percentage and mean value and chi-square. The research found that Use facebook & twitter and use smart phone and tablet PC to talk to old friends, new friends and fans. And free to use online media. The sample used online media in daily life during 19.00 - 24.00 hrs. Activities selected by the sample were minimal. It is inviting people to buy a product or service and invites others to participate in their own activities. Or other agencies. It can be analyzed based on the concept of social networking. Especially online social category. A social network is created to allocate space that people share. And exchange information. Personal story Or a story of mutual interest. In different execution styles. More than business exchanges. Involve members of your social network as a member. It is based on common interests. And the person must agree to join the group by themselves. For a variety of products and services. And activities organized by the agency may not be able to make people on social networks like all the same.

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บทความวิจัย (Research Articles)