Innovative investment and saving management of investment generation Y

Abstract

This Article aimed to study (1) This article aims 1) to describe the problems of investment and savings management of Generation Y investors, 2) to analyze the investment and savings management approaches of Generation Y investors, and 3) to propose an innovation in investment and savings management of Generation Y investors. The research design is a qualitative research using the theoretical concepts of innovation theory, investment theory, and savings theory as the research framework. The research areas are the Stock Exchange of Thailand, securities companies, commercial bank branches with investment trading rooms, and universities with SET Corner libraries. The key informants are 1) Generation Y investors, 14 persons; 2) Generation Y savers, 7 persons; and 3) Generation Y investors and savers, 9 persons. A total of 30 persons were selected using purposive sampling. This research is a qualitative research. The research instrument is an in-depth interview. The content is analyzed and descriptive writing is written. The research results found that the investment and savings management innovation of Generation Y investors has research results according to objective 1 that the problems in investment and savings management of Generation Y investors have different problems in investment and savings. The research results according to objective 2 found that the investment and savings management approaches of Generation Y investors are similar but not the same because there are clearly different economic and social factors. The research results according to objective 3 present investment and savings management innovations of Generation Y investors that open up new opportunities for the new generation of Generation Y investors and savers and create new investment tools or financial products.

Knowledge or findings from research on innovations in investment management and savings of Generation Y investors will be beneficial in both investment and savings, and it is not necessary for only Generation Y people to use it because investment and savings are something that exists with everyone, every group, and every generation.