One Tumbol One Product and Digital Marketing Juraporn Pormsaka Na Sakonnakorn

Abstract

Abstract

          This Article aimed to study One Tumbol One Product and digital marketing tools that was developed from the traditional marketing.(1) One Tumbol One Product (2) A study of consumer behavior in terms of purchasing motivation and purchasing behavior, such as perception, motivation, learning, attitude, personality, purchasing habits and consumer purchasing habits trend. (3)Marketing mix (4) Digital marketing tools using digital media and social media including various technologies for transmitting information to consumers. Mentioned media uses the internet to work in order to receiving information and publicizing quickly and efficiently. One Tambon One Product and marketing tools that related with One Tumbol One Product with community enterprise and digital marketing tools. Traditional marketing is defined by digital marketing, which cannot be replaced due to the different consumer behavior. Defining products and services should be marketed in both traditional and modern ways simultaneously. Able to combine of digital marketing style to make the business add even more value and reach the target group through both traditional and modern channels.