Development Pineapple Pie of OTOP in food category product to raise the fivestar standard of the community enterprise group in the Prachup Khiri Khan province

Abstract

The objectives of this article are as the followings; 1. To develop a prototype food-grade OTOP pineapple pie product to raise the five-star standard. 2. To design and Develop suitable packaging for pineapple cake products, OTOP products, food prototypes, and 3.To test the market and study the level of acceptance. There are 400 people used to study the level of consumer acceptance towards pineapple pie products. In addition, the stratified random sampling method was used in the sampling process. The Individuals from consumers located in the district Prachuap Khiri Khan Province. Moreover, the research tool used in this research was a questionnaire. In order to analysed the overall data in the study, the statistics used as descriptive statistics consisted of frequency, percentage, mean and standard deviation. The research results found that experts had the highest level of overall acceptance of pineapple pie products. Consumers also had the highest level of overall acceptance of pineapple pie packaging. Thus, the overall acceptance of pineapple pie products were at the highest level, respectively.