The Development of Infographic Media for Promoting the School Image of Ban Kankradai School under Prachuap Khiri Khan Primary Educational Service Area Office 1

Abstract

This Article aimed to study (1) to create the infographic media for promoting the school image of Ban Kankradai School under Prachuap Khiri Khan Primary Educational Service Area Office 1, (2) to compare the school image perception of Ban Kankradai School, and (3) to survey the satisfaction of recipients toward the infographic media for promoting the school image of Ban Kankradai School under Prachuap Khiri Khan Primary Educational Service Area Office 1. This study is the research and development. The samples were teachers, school committees, students, and parents of Ban Kankradai School of the academic year 2022. The 45 samples for the experimental group were through the purposive sampling method, divided into 3 people in the individual experiment, 12 people in a small group experiment, and 30 people in a big group experiment. The 196 samples were through Krejcie and Morgan’s method and simple random sampling to evaluate the satisfaction toward the infographic media perception. The research data were analyzed with mean, standard deviation, and t-test. The major findings were as follows;

1. On the infographic media for promoting the school image of Ban Kankradai School under Prachuap Khiri Khan Primary Educational Service Area Office 1 aspect, it was at the highest level.


2. On the comparison of the school image perception aspect, it showed that the post-perception was significantly higher than the pre-perception at the statistical level of 0.5.


3. On the satisfaction of recipients toward the infographic media for promoting the school image aspect, it was at the highest level.

          The innovation from this research is beneficial for Ban Kankradai School to promote the school image and plan the better school image building.