Technology Acceptance of Food Application to Order and Deliver of Customer in Bangkok and Metropolitan Region

Abstract

The purposes of this research were to determine factors acceptance level of buying delivery food application for customer classified age group and income level. Conceptual. Framework was based on perception on convenience and security of the payment channel and Technology Acceptance Model. Stratified random sampling technique was applied to select 432 persons who choose to access buying delivery lineman application to answer self-reported questionnaire. Data were analyzed by bivariate analysis and Logit regression model analysis. Research findings revealed that major factor determining selecting on buying delivery lineman behavior to mobile application to customers in Bangkok and metropolitan region, consisted of perceived number of peers, perceived number of cross platforms, Perceived complementarity, perceived usefulness, perceived security, attitude towards technology, descriptive norm, injunctive norm, subjective norm and behavior intention and factors affecting the decision to choose electronic payment, it was found that convenience to buy and safety. Payments through Cash E-Wallet and Mobile Banking were statistically significant.