ORGANIZATIONAL CREATIVITY AND ORGANIZATIONAL CREATIVITY AND ORGANIZATION INNOVATION: THE EFFECT OF HRM PRACTICES

Abstract

Every industry is concentrating on the competitive advantage and finding out the better
ways to createnovelty and usefulness (organizational creativity). This study is to
describerelationship between organizational creativity and organizational innovation. It
was drawn by resource based view (RBV) and knowledge based view (KBV) to describe
phenomenon of creativity in organization which includes the effect of HRM practice
Antecedents of organizational creativity are transformational leadership, realized absorptive capacity and creative climate. Moreover, the research studies the effect of HRM practice in both direct effect and moderating effect (hiring and selection, performance appraisal, job design, teamwork, training and rewards,) on the relationship between organizational creativity and organizational innovation. Finally, there are discussion, conclusion and directions for future research.