THE DEVELOPMENT OF COMMUNITY-BASED TOURISM STANDARD: A CASE STUDY OF BANTEAY CHHMAR COMMUNITY-BASED TOURISM, CAMBODIA

Abstract

Through conducting pilot survey and reviewing previous studies, the author found that
there are problems regarding to operational process and environmental management in
Banteay Chhmar community-based tourism (CBT) even it has been already labelled as the
CBT standard by Cambodia Community Based Ecotourism Networks (CCBEN) in 2009. The
aim of this study is to demonstrate gaps between Banteay Chhmar CBT standard
operational processes with the CBT standard theory of Cambodia by comparing its
operational processes with the CBT standard theory of Cambodia. The qualitative
methodology was used by utilizing the documentary research, in-depth interview, survey
check-list, survey research, and participant observation methods to find out the real practice
of Banteay Chhmar CBT. The content and synthesize analysis methods were used to
analyse the data. The contribution of the study, finally, will be useful guideline for
improving knowledge and operational process for Banteay Chhmar CBT standard, relevant
stakeholders, and other cases that have similar characteristics.