Psychosocial Factors Related to Behavioral Consumption of Health Products with Intelligence through Social Media among Undergraduate Students at Universities in Bangkok Metropolitan Area

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Lukkana Kaewruang
Pitchayanee Poonpol
Saran Pimthong

Abstract

The objectives of the comparative correlation research were as follows: to identify the important factors for Psycho social factors related to health products consumption behavior with intellectual to ward social media among undergraduate students in Bangkok the overall dimensions and sub-dimensions of undergraduate students with different bio-social characteristics. The sample group consisted of four hundred forty undergraduate students were obtained using multistage sampling.  The data were collected using a six-point rating scale assessment, which consisted of eight parts with alpha coefficient that ranged from between .75 to .88 The results revealed the following: internal factors, The data was analyzed and presented using descriptive statistics and stepwise multiple regression analysis. The stepwise Multiple Regression Analysis solution illustrated the important factors and Psycho social factors related to health products consumption behavior with intellectual to ward social media among undergraduate students 1) The total can be combined with a prediction of 58.1 percent, with the first major predictor, less amount of risk preference 2) Aspects of the behavioral consumption of health products through social media, as well as understanding the actual aim can be predicted. 54.6 percent of the sequence of key. The first is a conscious personality. 3) The behavior of consumption of health products through social media recognizes and analyzes you. 50.6. With the results of this research as a guide to enhancing the behavior of consumer health products through social media in society.

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How to Cite
Kaewruang, L., Poonpol, P., & Pimthong, S. (2020). Psychosocial Factors Related to Behavioral Consumption of Health Products with Intelligence through Social Media among Undergraduate Students at Universities in Bangkok Metropolitan Area. Journal of Behavioral Science for Development, 12(2), 120-138. Retrieved from https://so02.tci-thaijo.org/index.php/JBSD/article/view/227798
Section
Research Article

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