Journal for Social Sciences Research

THE BEHAVIORS OF SCHOOL ADMINISTRATORS AFFECTING THE WORK MOTIVATION OF TEACHERS IN THE KAMPHAENG SAEN 4 SCHOOL GROUP UNDER NAKHON PATHOM PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Pakpoom Thongdonjui, Thitikamolsiri Lapho, Sumit Suwan — Sun, 28 Jun 2026 00:00:00 +0700

The purposes of this research were to study: 1) the administrators’ behavior, 2) teachers’ work motivation, and 3) the administrators’ behavior affecting the work motivation of teachers. The sample group consisted of 127 teachers from schools in the Kamphaeng Saen 4 school group, obtained from simple random sampling. The research instrument used was a questionnaire. Data were analyzed using frequency, percentage, mean, standard deviation, and stepwise multiple regression analysis.

The results were as follows:

The administrators’ behavior, overall and in specific aspects, was rated at a high level. The aspect with the highest average was directive management, followed by achievement-oriented management, supportive management, and participative management, respectively.
The level of teachers’ work motivation, overall and in specific aspects, was also at a high level. The aspect with the highest average was responsibility, followed by achievement, recognition, advancement, and nature of work, respectively.
The administrators’ behaviors affecting teachers’ work motivation were found to be goal-oriented leadership, authoritative leadership, and participative leadership. These factors together could predict 77.70% of teachers’ work motivation with statistical significance at the .05 level. The predictive equation is as follows:

The multiple regression analysis equation in raw scores

= -0.06 + 0.47(X₁) + 0.28(X₂) + 0.26(X₃)

The multiple regression analysis equation in the form of standard scores

= 0.44(Z₁) + 0.28(Z₂) + 0.26(Z₃)

CULTURAL AWARENESS AND TOURISM IMAGE AFFECTING LOCAL FOOD CONSUMPTION TRENDS OF THAI TOURISTS IN THE THREE SOUTHERN BORDER PROVINCES

Chetsada Noknoi — Sun, 28 Jun 2026 00:00:00 +0700

This research aimed to study the cultural awareness and tourism image that affect the local food consumption trends of Thai tourists in the three southern border provinces. The sample group consisted of 322 Thai tourists, aged 15 years and over, who had visited the three southern border provinces. The research instrument was a questionnaire. The statistics used in the research were frequency, percentage, mean, standard deviation, and multiple regression analysis. The results of the research found that the cultural awareness and tourism image in the aspect of value were found to have positive influence aligned with the local food consumption trends in the three southern border provinces. Both factors could explain the change in the local food consumption trends in the three southern border provinces at the percentage of 49.00.

THE DEVELOPMENT OF A TRAINING CURRICULUM TO ENHANCE TEACHERS’ COMPETENCY IN CREATING INNOVATIONS IN GAME-BASED LEARNING MANAGEMENT

Sun, 28 Jun 2026 00:00:00 +0700

This research aimed to 1) identify the training needs for training curriculum development, and 2) develop a training curriculum to enhance teachers’ competencies in creating game-based instructional innovations, using a research and development approach. The research sample consisted of 40 teachers and 30 students from the Chorakhe Phueak Educational Quality Network Center, along with 5 informants for an interview and 7 experts participating in a focus group discussion. The research instruments comprised 1) a questionnaire on teachers’ perceptions of training needs, 2) a student questionnaire on teachers’ instructional practices, 3) an interview protocol, and 4) focus group discussion guidelines. Data were analyzed using mean, standard deviation, Modified Priority Needs Index (PNI_modified), and content analysis.

The research findings were as follows: 1) The top-priority training need was promoting student engagement in collaborative learning activities through game-based instruction, followed by the development of game-based instructional practices and the use of game-based learning models to address students’ learning outcome challenges. 2) The developed training curriculum comprised five key components: principles, objectives, content, game-based instructional innovation development, and assessment and evaluation. The training course spans 18 hours and is organized into four learning units. The training curriculum is structured into two theoretical units—Unit 1: Development of Core Competencies in Self-development and Unit 2: Development of Functional Competencies in Curriculum and Learning Management—and two practical units—Unit 3: Development of Innovative Skills and Unit 4: Learning Management Using Games-based Learning Management. The fourth component was composed of six phases: problem identification, conceptualization, design, development, implementation, and reflection and improvement. The developed training curriculum was validated by experts and considered suitable for practical implementation.

THE DEVELOPMENT OF LEARNING PROCESS MANAGEMENT MODEL THAT PROMOTES DESIRABLE CHARACTERISTICS OF STUDENTS AT LUANGSINRATRANGSARIT SCHOOL, UNDER THE SAMUT SAKHON PRIMARY EDUCATIONAL SERVICE AREA OFFICE

Ditthawat Thanakontemmoon — Sun, 28 Jun 2026 00:00:00 +0700

This research aimed to 1) study the conditions and needs for learning process management that promote students’ desirable characteristics, 2) develop a learning process management model that promotes students’ desirable characteristics, 3) trial and improve the learning process management model that promotes students’ desirable characteristics, and 4) study the results of implementing the learning management model that promotes students’ desirable characteristics. This research was divided into 4 phases. Phase 1 involved a study of the conditions and needs for learning process management that promote students’ desirable characteristics by interviewing 10 qualified persons and 10 stakeholders and surveying the needs of 271 parents and basic education committee members using a questionnaire. Data were analyzed by frequency, percentage, mean, and standard deviation. The needs of 15 teachers were assessed using a questionnaire. Data were analyzed using frequency, percentage, mean, standard deviation, and priority needs index. In Phase 2, the model was developed through a focus group discussion of 10 experts and was evaluated through a connoisseur seminar of 10 experts. Phase 3 involved a model trial and improvement. The informants consisted of 15 teachers. Data was collected using a model trial record form and from a reflection meeting. In Phase 4, the results of the model implementation were evaluated through observing the behavior of 228 kindergarten 2 to Grade 9 students by their homeroom teachers and parents; self-evaluation of 142 students from Grade 4 to Grade 9 using a desirable characteristics assessment form; evaluation of teachers’ learning process management by 3 external experts using a learning process management assessment form; and evaluation of teachers’ satisfaction with the model by 15 teachers using a questionnaire. Data was analyzed by frequency, percentage, mean, and standard deviation.

The research results showed that:

The results of the study of conditions and needs revealed: 1) causes of problems and obstacles showed that most students have knowledge about desirable characteristics but do not apply them in their daily lives; personnel lack knowledge, understanding, skills in managing learning, innovation, media, technology, and appropriate learning resources; and operational processes are unclear. 2) Parents and basic education committees have the highest level of needs. 3) The current conditions of teachers are at a moderate level, with the highest level of expected conditions, and a high level of need for development in all aspects.
The learning process management model consisted of 6 main components: 1) principles, 2) goals, 3) objectives, 4) process—with 6 subcomponents and 26 indicators, i.e., 4.1) planning, with 6 indicators, 4.2) implementation, with 6 indicators, 4.3) supervision, with 4 indicators, 4.4) evaluation, with 4 indicators, 4.5) lessons learned, with 3 indicators, and 4.6) development and improvement, with 3 indicators, 5) implementation, and 6) results. Overall, the model was agreed to be correct, appropriate, feasible, and beneficial at the highest level.
The results of the trial and improvement of the model were: the school has systematic operations, resulting in efficient operations. The model was then improved to be complete by specifying the integration with comprehensive details to increase efficiency in operations according to the model.
The results of the model implementation included: 1) According to the observation, overall students’ desirable behaviors were at an excellent level. 2) On the whole, the self-evaluation of students’ desirable characteristics was at the highest level. 3) The evaluation of the learning process management that promotes students’ desirable characteristics was generally at the highest level. When comparing the results before and after the implementation, there was an increase of 18.20 percent. 4) Overall, teachers were satisfied with the model at the highest level.

DEVELOPING A CURRICULUM TO FOSTER AN INCLUSIVE MINDSET OF MINI ENGLISH PROGRAM (MEP) AT THE LOWER SECONDARY LEVEL

Thanet Charoensub, Udomluk Koolsriroj, Pongsatorn Mahavijit — Sun, 28 Jun 2026 00:00:00 +0700

This research aims to develop and study the outcomes of learning management using a curriculum designed to foster an inclusive mindset of the Mini English Program (MEP) at lower secondary level. The study employed a research and development approach and participatory action research methodology. The sample group consisted of nine co-researcher teachers and 23 Mattayomsuksa 1/1 MEP students in the second semester of the 2024 academic year, selected by purposive sampling. The research instruments included: 1) a questionnaire on teachers’ perceived knowledge on curriculum development, 2) a curriculum appropriateness evaluation form, 3) a classroom observation checklist, 4) an inclusive mindset assessment for both the co-researcher teachers and students, and 5) an opinionnaire towards the curriculum. Descriptive statistics—arithmetic mean and standard deviation—were used for data analysis. The findings revealed that the developed curriculum integrated content relevant to marginalized groups, including the elderly, ethnically/racially diverse populations, individuals living with HIV/AIDS, LGBTQIA+ individuals, religious and belief minorities, socioeconomically disadvantaged groups, and persons with disabilities. The teachers perceive their own level of knowledge in curriculum development at a high level, particularly in learning management and the concept of inclusive mindset. The inclusive mindset scores increased from 2.92 to 3.65 for teachers and from 3.01 to 3.71 for students. Both groups expressed a high level of opinion towards the curriculum (teachers: M = 3.96, S.D. = 0.80; students: M = 4.02, S.D. = 0.84).

These findings indicate that a curriculum innovation through participatory process can effectively foster an inclusive mindset in the context of bilingual education management.

STRATEGIC BUSINESS MANAGEMENT OF OTOP HERBAL PRODUCT ENTREPRENEURS IN PHITSANULOK PROVINCE

Nathawat Prangam, Chutukarn Bunpuang, Thanat Daowiang — Sun, 28 Jun 2026 00:00:00 +0700

The purposes of this research were 1) to study the level of business management strategy factors and business outcomes of OTOP herbal product entrepreneurs in Phitsanulok Province, and 2) to study the strategic business management factors influencing business outcomes of OTOP herbal product entrepreneurs in Phitsanulok Province. The sample consisted of 192 OTOP entrepreneurs in the herbal product group in Phitsanulok Province, using stratified random sampling. Data were collected using questionnaire. The statistical methods used to analyze the data were frequency, percentage, mean, standard deviation, and multiple regression analysis with the enter method. The research results revealed that 1) overall, the business management strategy factor were rated at a high level ( = 4.00), while a business outcomes were also at a high level ( = 4.01). 2) The regression analysis results revealed that four business management strategy factors---marketing strategy, resource management, product innovation, and digital technology utilization significantly influenced the business outcomes of OTOP entrepreneurs in the herbal product group in Phitsanulok Province at the statistical significance level of .01. They can predict business outcomes 74.90% of the variance, as shown in the equation:

Ŷ_tot = 0.51 + 0.14(X₁) + 0.43(X₂) + 0.15(X₃) + 0.16(X₄).

The research findings provide guidelines for developing strategic business management among OTOP entrepreneurs in the herbal product group to enhance business competitiveness, particularly in the areas of resource management, strategic marketing, digital technology application, and creative product development.

THE CAUSAL MODEL AFFECTING TOURISTS’ PERCEIVED VALUE OF GASTRONOMIC TOURISM IN NAKHON PATHOM PROVINCE

Kanitta Saengsai, Nopporn Chantaranamchoo — Sun, 28 Jun 2026 00:00:00 +0700

This research aimed to study the causal factors affecting the perceived value of gastronomic tourism in Nakhon Pathom Province. A quantitative research method was employed, using a sample of 400 tourists selected through stratified random sampling, classified by gastronomic tourism destinations. The research instrument was a questionnaire. Quantitative data analysis was conducted using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as structural equation modeling analysis using the Partial Least Squares (PLS) method. The research findings revealed that 1) image, 2) brand awareness, and 3) quality of tourism destinations had direct and indirect effects on perceived gastronomic tourism value, with statistical significance at the .001 level. The quality of gastronomic tourism destinations serves as a mediating variable. According to the result analysis, guidelines for creating perceived value can be proposed as follows: 1) developing food identity and quality services, 2) creating local image and brand through digital channels, and 3) promoting community participation through experiential activities. The study revealed that the quality of gastronomic tourism destinations was the variable with the highest influence on tourists’ evaluation of gastronomic tourism value. However, destination image and brand awareness had both direct and indirect effects through the destination quality. This study reflects the important role of gastronomic tourism destination quality as a mediating variable in creating perceived value of gastronomic tourism at the provincial level.

THE DEVELOPMENT OF CULTURAL TOURISM IN PA SAK RIVER BASIN IN CHAI BADAN DISTRICT, LOPBURI PROVINCE

Suriya Hanphichai, Junchay Junla, Karn Chuawong, Sukanya Thonghaew — Sun, 28 Jun 2026 00:00:00 +0700

This research aims to study the potential of cultural capital along the Pa Sak River Basin in Chai Badan District, Lopburi Province, for cultural tourism development; propose guidelines for cultural tourism development in the area using community participation methods; and evaluate outcomes of the cultural tourism development of the area. The key informants consisted of 45 experts, 15 practitioners, and 150 Stakeholders. The research instruments included an interview form, a focus-group interview, an observation form, and a questionnaire. Data were analyzed using frequency, percentage, mean, standard deviation, Pearson correlation coefficient analysis, and content analysis. The findings revealed that: 1) the potential of cultural capital along the Pa Sak River Basin in Chai Badan District was prominent as an ancient community with unique cultural identities and valuable traditions and local wisdom; 2) for the guidelines for cultural tourism development, cultural tourism programs could be developed into two land routes and one water route. These routes were designed for a one-day visit; and 3) an evaluation of the cultural tourism development along the Pa Sak River Basin in Chai Badan District showed that the overall development of cultural tourism potential was at a high level. Overall, the cultural tourism management was also at the highest level. In general, the overall potential of cultural tourism and the overall tourism management are correlated at a high level, with a statistically significant positive relationship at the .01 level.

THE IMPACT OF AGILE LEADERSHIP ON TEAM ENGAGEMENT AND PERFORMANCE IN STARTUP ENTERPRISES

Sun, 28 Jun 2026 00:00:00 +0700

This study aims to investigate: 1) the influence of agile leadership on team engagement in startup enterprises, 2) the direct and indirect influence of agile leadership on team performance in startup enterprises, and 3) the influence of team engagement on team performance in startup enterprises. The research employed a quantitative approach. The sample comprised 240 entrepreneurs from startup enterprises in Thailand, selected through convenience sampling. The research instrument was a questionnaire. Data were analyzed using percentage and path analysis through structural equation modeling (SEM).

The results revealed that: 1) agile leadership had a significant positive direct influence on team engagement in startup enterprises (DE = 0.77), with a predictive power of 59%; 2) agile leadership had both a positive direct influence (DE = 0.48) and an indirect influence (IE = 0.43) on team performance; and 3) team engagement had a significant positive direct influence on team performance (DE = 0.55), with a predictive power of 79%.

INNOVATIVE LEADERSHIP OF SCHOOL ADMINISTRATORS AFFECTING THE INFORMATION SYSTEM MANAGEMENT OF SCHOOLS UNDER THE OFFICE OF RATCHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Watsana Tangman, Nattawan Phumdeeying, Pitchayapa Yuenyaw — Sun, 28 Jun 2026 00:00:00 +0700

The objectives of this research were to: 1) study the level of innovative leadership of school administrators; 2) study the level of information system management in schools; and 3) analyze the innovative leadership affecting the information system management of schools under the Office of Ratchaburi Primary Educational Service Area 2. The research sample consisted of 297 government teachers under the Office of Ratchaburi Primary Educational Service Area 2, derived by stratified random sampling proportional to districts. The research instrument was a questionnaire. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, and stepwise multiple regression analysis.

The research results were as follows:

Overall and in specific aspects, the level of innovative leadership of school administrators was at a high level. The aspects comprised strategic planning, passion, speed, learning, human relations, and empathy, respectively.
Overall and in specific aspects, the level of information system management in schools was at a high level. The aspects comprised data and information presentation, data and information storage, data processing, data collection, and data verification, respectively.
The school administrators’ innovative leadership in the aspects of passion (X₄), speed (X₆), learning (X₃), and strategic planning (X₅) together predicted the information system management in schools (Y_tot) at the percentage of 75.30 with statistical significance level of .01. The regression equation was: _tot = 0.81 + 0.28 (X₄) + 0.26 (X₆) + 0.13 (X₃) + 0.16 (X₅).