Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu <p><strong>Journal of Social Science for Local Development Rajabhat Mahasarakham University</strong></p> <p><strong>The Purpose</strong> <br /> 1. To receive and publish articles covering the social sciences, including general social science , law , political science , public administration , humanities (music , dance , art) , linguistics , education , business administration , development , religion, philosophy, and all. to other interdisciplinary subjects for local development</p> <ol start="2"> <li>To receive publication of 2 types of articles: research articles, academic articles . This will bring benefits in terms of knowledge, thoughts, concepts, theories, as well as new research techniques for the development of communities, localities, society, and the nation. </li> </ol> <p><strong>Journal schedule</strong> </p> <p> Journal of Social Science for Local Development Rajabhat Mahasarakham University Created for publication of articles covering the social sciences, including general social sciences, law, political science, public administration, humanities (music, dance, art), linguistics, education, business administration, development, religion, philosophy, and including other interdisciplinary studies for local development By the nature of the published articles, there are two types: research articles and academic articles. The journal is scheduled to be issued quarterly, 4 issues per year, as follows: </p> <p> Issue 1 between January – March</p> <p> Issue 2 between April – June</p> <p> Issue 3 between July - September</p> <p> Issue 4 between October - December</p> <p><strong>Journal regulations</strong> </p> <ol> <li>It is an article that covers the scope of social sciences, including general social sciences, law, political science, public administration, humanities (music, dance, art), linguistics, education, business administration, development, religion, philosophy, and other interdisciplinary subjects. for local development</li> <li>It is an article according to the specified type, divided into 2 types: research article and academic article. Each type of article must be written according to the form of the Journal of Social Science for Local Development. Rajabhat Mahasarakham University that are specified only, such as having the complete name and address of the author, and having an abstract in Thai and English, the reference documents are in the same format, using the APA citation system, etc.</li> <li>It is an article that has never been published in any other journal before. If the author uses work that has been previously published in any other journals Come and request to be published again. Journal of Social Science for Local Development Rajabhat Mahasarakham University There will be strict punishment measures, namely the cancellation of that article. and the right to not be published by that author forever.</li> <li>It is an article. that must be sent through the Taijo system link (thaijo) Journal of Social Science for Local Development Rajabhat Mahasarakham University <a href="https://so02.tci-thaijo.org/index.php/soc-rmu/submissions">https://so02.tci-thaijo.org/index.php/soc-rmu/submissions</a> only</li> <li>It is an article that must be considered by no less than 2 experts (Peer Review) as selected by the editorial team according to the field of study. or have expertise or has a related field of relationship and has no conflict of interest with the owner of the article or the author. It is double blinded, meaning the name of the owner of the article is concealed from the expert and the owner of the article does not know the name of the expert.</li> <li>If any article work Passed the consideration of experts (Peer Review). The owner of the article or the author must complete the revision of the article according to the recommendations of the experts (Peer Review) and must submit a completely edited version of the article (Revise). Go back through the link to the Taijo system (thaijo) Journal of Social Science for Local Development Rajabhat Mahasarakham University<a href="https://so02.tci-thaijo.org/index.php/soc-rmu/submissions">https://so02.tci-thaijo.org/index.php/soc-rmu/submissions</a> only</li> <li>And when the author submits the complete edited article into the system, the editorial team will screen it. Check the correctness of the article work for completeness again If it is complete and complete, the journal will accept publication of the article. But if it is not completely complete, the journal will reply/bounce back the article in the system. Allow the author to edit and improve the article until it is completely complete.</li> <li>Article works will have expenses for publication, divided into 2 types: 1) Thai version articles, 3,500 baht per article, and 2) English version articles, 4,000 baht per article. The journal will collect the cost. Pay only when the article is produced. Passed the check for redundancy by the Taijo system (copy catch), which must not exceed 15% only (the journal will notify you of the results through 2 channels, namely through the system and via email (there will be no charge Additional expenses other than those announced here in every case) Krungthai Bank ชื่อบัญชี รายได้อื่นๆ มรม. (เลขที่บัญชี 476-0-42088-6)</li> <li>Article submitter or author Journal regulations must be strictly followed. Especially if any article It has not been considered by experts (Peer Review) and the article has not been edited according to their suggestions. </li> </ol> <p><strong>Research Ethics</strong></p> <p><strong style="font-size: 0.875rem;"> 1.Editorial Ethics</strong></p> <p> 1.1 Editorial Policies and Guidelines The Editor shall establish clear policies, objectives, submission guidelines, and all relevant details of the journal to ensure that authors can comply accurately with the prescribed rules and regulations.</p> <p> 1.2 Preliminary Manuscript Screening The Editor shall conduct an initial assessment of submitted manuscripts. Each manuscript must undergo a plagiarism detection process using the ThaiJO (CopyCatch) system, with a similarity index not exceeding 15%. Manuscripts will then be evaluated based on content quality, scope, structure, accuracy of information, and completeness in accordance with the journal’s formatting requirements prior to proceeding to subsequent review processes. The Editor shall also conduct an initial screening for content that constitutes severe defamation or serious disparagement of individuals, organizations, or fundamental social institutions.</p> <p> 1.3 Selection of Peer Reviewers and Review Process The Editor and the Editorial Board shall appoint and select qualified peer reviewers who possess expertise directly relevant to the manuscript’s field or have appropriate related experience capable of providing scholarly and critical evaluations. Reviewers must not be affiliated with the same institution as the author(s). The journal employs a double-blind peer review process, in which the identities of authors, co-authors, and reviewers are kept strictly confidential and are not disclosed to one another, in order to prevent bias and avoid potential conflicts of interest.</p> <p> 1.4 Conflict of Interest and Editorial Neutrality Members of the Editorial Board must have no conflicts of interest with authors, reviewers, or any other parties involved in the manuscript evaluation process, in any form. In cases where a conflict of interest exists, the Editor shall recuse themselves from handling the manuscript and assign another member of the Editorial Board to take responsibility. Editors must remain impartial, unbiased, and free from any personal or professional interests.</p> <p> 1.5 Editorial Responsibilities The Editor’s primary responsibilities include soliciting manuscripts, communicating and negotiating with authors, and reviewing and refining manuscripts to ensure accuracy, completeness, and academic quality prior to public dissemination and publication.</p> <p> 1.6 Final Editorial Authority and Ethical Enforcement The Editor has the authority to make final and binding decisions in all matters related to manuscript handling and publication.</p> <p> 1) Manuscript Withdrawal and Claims for Damages: In cases where an author requests to withdraw a manuscript, the Editor reserves the right to claim compensation for any damages incurred as a result of the author’s actions. This applies particularly in situations where research misconduct or violations of research ethics are identified, or where an author requests withdrawal or cancellation of publication in order to submit the manuscript for publication in another academic journal or to present it at another academic conference, after the manuscript has already undergone peer review and reviewer honoraria have been paid.</p> <p> 2) Detection of Similarity During the Review Process: If similarity to other published works is identified during the manuscript evaluation process, the Editor shall suspend the review and request a formal explanation from the author. If the explanation is deemed unreasonable or insufficient, the manuscript shall be rejected for publication.</p> <p> 3) Detection of Similarity After Publication: If similarity or plagiarism is discovered after the article has been published, the Editor shall retract the article from the journal and immediately publish an official retraction notice stating that the article has been withdrawn from the journal.</p> <p> 4) Plagiarism, Duplicate Publication, and Substantial Overlap: In cases where plagiarism, duplicate publication, or substantial overlap with other works is identified (e.g., verbatim copying of entire paragraphs), the manuscript shall be rejected immediately. If minor similarity is detected, the Editor shall notify the author to revise the manuscript accordingly prior to proceeding with the review process.</p> <p> 5) Resolution of Operational and Procedural Issues: In the event of any problems arising from the journal’s operations or editorial procedures, the Editor shall be responsible for reviewing and adjudicating the matter. The Editor’s decision shall be final in all cases.</p> <p><strong> </strong></p> <ol start="2"> <li><strong> Reviewer Ethics</strong></li> </ol> <p> 2.1 Scholarly Recommendations Reviewers are expected to identify and recommend relevant and significant scholarly works that are closely related to the manuscript under review, particularly in cases where such works have not been appropriately cited by the author.</p> <p> 2.2 Conflict of Interest Reviewers must have no conflicts of interest with the author(s), such as prior collaboration, personal relationships, or any other circumstances that could compromise their ability to provide independent, objective, and unbiased evaluations. If a reviewer has, or becomes aware of, any potential conflict of interest, they must immediately inform the Editor and decline the review assignment.</p> <p> 2.3 Confidentiality Reviewers must treat all manuscripts received for review as confidential documents. They shall not disclose any part or all of the manuscript, or any information contained therein, to individuals who are not directly involved in the journal’s editorial process throughout the entire review period.</p> <p> 2.4 Reporting of Similarity or Plagiarism Reviewers must notify the Editor if they identify any part of the manuscript that shows clear evidence of similarity, overlap, or plagiarism with previously published works.</p> <p> 2.5 Objectivity and Professional Judgment Reviewers shall evaluate manuscripts only within their areas of expertise, considering the significance, originality, and scholarly contribution of the content to the relevant field. Evaluations must be based on academic merit, analytical rigor, and evidence-based judgment, and must not rely on personal opinions that lack scholarly justification.</p> <p> </p> <ol start="3"> <li><strong> Author Ethics</strong></li> </ol> <p> 3.1 Compliance with Journal Policies Authors must carefully study and fully understand the journal’s regulations, procedures, processes, submission requirements, and guidelines prior to manuscript submission.</p> <p> 3.2 Manuscript Preparation and Format Authors must thoroughly review and ensure that their manuscripts comply with the journal’s prescribed structure, format, and required components before submission.</p> <p> 3.3 Online Submission Authors must submit manuscripts exclusively through the journal’s online submission system.</p> <p> 3.4 Originality and Ethical Conduct Authors must adhere to ethical standards and must not submit manuscripts or works authored by others, in whole or in part, without proper authorization or acknowledgment, for the purpose of publication.</p> <p> 3.5 Prohibition of Redundant Publication Authors must not submit manuscripts or works that have already been published elsewhere for duplicate or redundant publication in the journal.</p> <p> </p> <p><strong> Editor</strong></p> <p><strong>Assoc. Prof. Dr. Warit Rasri</strong></p> <p> </p> en-US sanowa_cmu@hotmail.com (รองศาสตราจารย์ ดร.วาริธ ราศรี (Assoc. Prof. Dr. Warit Rasri)) Mathed@hotmail.co.th (ผศ.ทนงศักดิ์ ปัดสินธุ์) Tue, 06 Jan 2026 21:04:44 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Professional Competence of Teachers in Teaching Practice in Educational Institutions of Students in the Physical Education Program Faculty of Education Phranakhon Si Ayutthaya Rajabhat University Academic Year 2025 https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284537 <p>This research consists purposes were to study the results of the assessment of teacher professional competency in teaching practice in schools for Physical Education Program, Faculty of Education, Phranakhon Si Ayutthaya Rajabhat University, academic year 2025. This study employed a quantitative research design. The research instrument was a teacher professional competence assessment form with a content validity index of 0.95. The target group consisted of 25 physical education students, selected through purposive sampling. Data collected from the assessment forms were analyzed using descriptive statistics, including percentages, means, standard deviations and relative gain scores. The research findings revealed that 1) Learning Management: In the first assessment, the behavioral indicators were at a good level (µ = 3.71, σ = 0.14) and in the second assessment, they were also at a good level (µ = 4.33, σ = 0.20). Overall, the behavioral indicators were at a good level (µ = 4.02), with a relative gain score of 48.33% and an effect size of 3.08, which was at a high level. 2) Relationships with Parents and Community: In the first assessment, the behavioral indicators were at a passing level (µ = 3.38, σ = 0.24) and in the second assessment, the behavioral indicators were at a good level (µ = 4.01, σ = 0.29). Overall, the behavioral indicators were at a good level (µ = 3.69), with a relative gain score of 38.68% and an effect size of 1.98, which was at a high level and 3) Performing Teacher Duties Regarding Professional Ethics: the first assessment, the behavioral indicators were at a good level (µ = 3.97, σ = 0.16), and in the second assessment, they were at a very good level (µ = 4.55, σ = 0.14). Overall, the behavioral indicators were at a good level (µ = 4.26), with a relative gain score of 56.78% and an effect size of 3.11, which was at a high level.</p> Prawit Pramann Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284537 Fri, 27 Feb 2026 00:00:00 +0700 The Development of an Evaluation Model for Educational Management for Teachers in Small Size Schools https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283829 <p>This research consists purposes were to analyze the visualization of stakeholders regarding the design and development of an evaluation model for educational management for teachers in small size schools. This study employed a mixed-methods research design, integrating quantitative and qualitative approaches. The research instruments consisted of focus group discussion protocols and questionnaires. The quantitative sample comprised 600 participants, including school administrators, teachers, and educational supervisors, selected through cluster random sampling. In addition, 24 key informants for the focus group discussions were selected using purposive sampling. Data collected from the research instruments were analyzed using descriptive statistics, including mean scores, standard deviations, and the modified Priority Needs Index (PNI<sub>modified</sub>). Qualitative data were analyzed through content analysis. Furthermore, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM) were conducted using the AMOS software. The result indicated that the stakeholders' visualization for regarding the design and development of an evaluation model for educational management for teachers in small size schools comprises three main components 1) Teachers' learning management 2) School administrator's learning management and 3) Stakeholder participation. The teaching management aspect comprised 6 indicators with factor loading between 0.81-0.86, the school administrator's learning management aspect comprised 5 indicators with factor loading between 0.82-0.85 and the stakeholder participation aspect comprised 4 indicators with factor loading between 0.82-0.87. All indicators had component weights greater than .30. The evaluation model for educational management for teachers in small schools was consistent with empirical data (<em>c<sup>2</sup></em>= 10.47, <em>df</em> = 29, <em>P-Value</em> = 1.00, <em>GFI</em> = 1.00, <em>CFI </em>= 1.00, <em>TLI </em>= 1.42, <em>RMR</em> = 0.00, <em>RMSEA</em> = 0.00), and the index of priority needs for educational management for teachers in small schools shows that the aspect of stakeholder participation has the highest necessary demand index.</p> Wachira Chaonuea Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283829 Tue, 03 Feb 2026 00:00:00 +0700 Challenges of Financial Planning for Performing Hajji of Muslims in Thailand https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284250 <p>This research consists purposes were 1. to study financial planning for performing Hajj among Thai Muslims, 2. to examine approaches to promote financial planning for Hajj and 3. to propose appropriate financial planning strategies suitable for the context of Thai Muslims. This study adopted a mixed-methods research design integrating both quantitative and qualitative approaches. The research instruments consisted of a questionnaire, in-depth interview protocol and focus group discussion record form. The quantitative sample comprised 400 Muslims in Thailand, determined using Cochran’s sample size formula (W.G. Cochran). In addition, 27 key informants were selected through purposive sampling for the qualitative phase. The reliability coefficient of the instrument was 0.73. Data collected from the questionnaires were analyzed using descriptive statistics, including mean and standard deviation. Qualitative data obtained from the in-depth interviews and focus group discussions were analyzed using content analysis. The findings revealed that 1) Financial planning for performing the Hajj among Muslims in Thailand consists of three dimensions 1.1) Financial goal setting and life goal orientation, including knowledge and understanding of personal financial planning, objectives, and factors influencing personal financial planning, were overall at a high level (x̄ = 3.65, S.D. = 0.58) 1.2) Spending and saving behaviors, including saving patterns, financial allocation, written financial planning, implementation and review of spending behavior, timeframes for saving, future savings, and emergency funds, were also overall at a high level (x̄ = 3.52, S.D. = 0.61) 1.3) Information awareness, attitudes and perceptions toward performing the Hajj were at a moderate level overall (x̄ = 3.38, S.D. = 0.63) 2) Guidelines for promoting financial planning for the Hajj involve multiple approaches. Government agencies emphasize support in expense management and information provision for Muslims undertaking the Hajj, with a focus on long-term savings and the establishment of community-based Hajj funds. Islamic banks and the Bank for Agriculture and Agricultural Cooperatives apply wadiah-based savings schemes as long-term accounts with returns and lottery incentives; however, limitations remain in public understanding, promotion, and the requirement to travel with designated tour companies. Insurance institutions, such as Takaful providers, promote life and property protection but do not directly focus on Hajj expense planning. Meanwhile, the three Islamic cooperatives in the southern border provinces encourage members to save and provide financing for Hajj and Umrah, emphasizing smooth and secure financial management and 3) The establishment of village or community Hajj funds can significantly expand opportunities for Muslims to access the Hajj more equitably. The study found that limitations within Islamic financial institutions tend to restrict access to those who are depositors, customers, or members of those institutions. As a result, opportunities to perform the Hajj often depend on individual initiative in seeking access. Establishing community-based Hajj funds would shift this dynamic by bringing opportunities closer to individuals, thereby increasing equitable access for a broader segment of the Muslim population in Thailand.</p> Phaisan Kayem Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284250 Mon, 02 Mar 2026 00:00:00 +0700 Designing Event Activities for Cultural Communication of Community Cotton Fabrics in Ban Lat Village to Promote Sales https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/282829 <p>This research consists purposes were to design an event activity for cultural communication of community cotton textiles in Ban Lat Village. It employed a qualitative research approach. The research instrument was a semi-structured interview. The target group consisted of 20 participants selected through purposive sampling based on predefined criteria. Data collected from relevant documents and semi-structured interviews were analyzed using content analysis. The research findings revealed that the design of event activities for the cultural communication of community cotton textiles in Ban Lat Village adopts a creative design approach that employs cultural symbols to communicate the meanings, values and traditional production processes of locally woven cotton. These practices, inherited across generations, reflect the transmission of indigenous knowledge within the community. The activities were developed to integrate creative concepts and aesthetic principles with the aim of engaging audiences, enhancing the event atmosphere, and creating memorable cultural experiences. The event design was structured around four creative design domains: 1) content design, emphasizing exhibitions of textile patterns and colors produced through natural dyeing processes, including mud, plant based materials and indigo 2) theme design, utilizing a cotton-based theme to reinforce cultural identity through participant dress codes 3) program design, comprising exhibitions, live demonstrations of natural dyeing, an opening cultural performance and a contemporary fashion show involving community members and 4) environmental context design, which incorporated natural materials and spatial arrangements reflecting traditional cotton production and natural dyeing practices.</p> Sureepron Klungprasri Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/282829 Tue, 13 Jan 2026 00:00:00 +0700 The Study of Approaches to Developing Change Management of School Administrators under the Kalasin Primary Educational Service Area Office Area 3 https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284933 <p>This research consists purposes were 1. to examine the current and desirable conditions of changemanagement among school administrators under the Kalasin Primary Educational Service Area Office 3 2. to investigate the priority needs for change management among school administrators in the same jurisdiction and 3. to explore guidelines for developing change management of school administrators under this service area. This study employed a mixed-methods research design, integrating both quantitative and qualitative approaches. The research instruments included questionnaires and semi-structured interviews. The sample consisted of 314 school administrators and teachers under the Kalasin Primary Educational Service Area Office 3. The sample size was determined using the table of Krejcie and Morgan (1970) at a 0.05 level of significance. A multi–stage sampling technique was employed. In addition, the target group for qualitative data collection comprised five key informants selected through purposive sampling, including two educational administrators and three school administrators. The data collected from the questionnaires were analyzed using descriptive statistics, including percentage, mean, standard deviation and the Priority Needs Index (PNI). The qualitative data obtained from interviews and relevant documents were analyzed using content analysis. The research findings revealed that 1) The overall current condition of change management among school administrators was at a moderate level (x̅= 3.47, S.D. = 0.93). When considered by aspects, monitoring and evaluation had the highest mean at a high level (x̅= 4.40, S.D. = 1.10), while participation had the lowest mean at a moderate level (x̅= 3.21, S.D. = 0.72). The overall desirable condition was at the highest level (x̅= 4.62, S.D. = 0.80). Communication and understanding had the highest mean (x̅= 4.65, S.D. = 0.74), followed by monitoring and evaluation (x̅= 4.62, S.D. = 0.82), while authority or power use had the lowest mean (x̅= 4.57, S.D. = 0.91) 2) The overall Priority Needs Index for change management was 0.33. Participation showed the highest need (0.45), while monitoring and evaluation showed the lowest need (0.15) and 3) The guidelines for developing change management among school administrators covered two main areas: participation development guidelines and support and facilitation development guidelines.A total of 31 development strategies were proposed. Among these, 20 were rated at the highest level of appropriateness and feasibility, while 11 were rated at a high level</p> Pannaporn Promsorn Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284933 Sat, 07 Mar 2026 00:00:00 +0700 The Impact of Digital Marketing Communication on the Decision to Use the PEA Smart Plus Application in Maha Sarakham Province https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284051 <p>The purposes of this research were 1. to study digital marketing communication in MahaSarakham Province 2. to examine the decision-making process regarding the use of the PEA Smart Plus application in MahaSarakham Province and 3. to investigate the impact of digital marketing communication on the decision to use the PEA Smart Plus application in MahaSarakham Province. This study employed a quantitative research design. The research instrument was a questionnaire, and the sample consisted of 400 respondents, determined using Taro Yamane’s (1973) formula. The data collected from the research instrument were analyzed using descriptive statistics, including means and standard deviations, as well as multiple correlation analysis and stepwise multiple regression analysis. The results of the study revealed that 1) The overall level of digital marketing communication among users of the PEA Smart Plus application in Maha Sarakham Province was at the highest level (x̅= 4.64, S.D. = 0.64). When ranked from highest to lowest, the components were personal selling (PER), direct marketing (DIR), public relations (PUB), advertising (ADV), and sales promotion (SAL), respectively 2) The the overall level of decision-making regarding the use of the PEA Smart Plus application was also at the highest level (x̅= 4.80, S.D. = 0.52) and 3) digital marketing communication, consisting of public relations (PUB), direct marketing (DIR), advertising (ADV), sales promotion (SAL) and personal selling (PER), had a positive effect on the decision to use the PEA Smart Plus application in MahaSarakham Province, with statistical significance at the .05 level.</p> Wised Yodsanit Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284051 Fri, 06 Feb 2026 00:00:00 +0700 A Study of Skill Development Guidelines for School Administrators in Society 5.0 under the Kalasin Primary Educational Service Area Office 3 https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284547 <p>This research consists purposes were 1. to examine the current and desirable conditions of school administrators’ skills in Society 5.0 2. to investigate the priority needs for developing school administrators’ skills in Society 5.0 and 3. to study skill development guidelines for school administrators in Society 5.0. This study employed a mixed-methods research design integrating both qualitative and quantitative approaches. The research instruments consisted of a questionnaire and an interview form. The sample included 133 school administrators under the Kalasin Primary Educational Service Area Office 3. The sample size was determined using Yamane’s (1973) formula at a 0.05 level of precision and selected through stratified random sampling. The target group comprised five experts, selected through purposive sampling. The data collected from the questionnaires were analyzed using descriptive statistics, including percentage, mean, standard deviation, and the Priority Needs Index. The interview data were analyzed using content analysis. The research findings revealed that 1) The current state of school administrators’ skills in Society 5.0 under the Kalasin Primary Educational Service Area Office 3 was overall at a moderate level (x̅ = 3.04, S.D. = 0.19). Creative thinking skills had the highest mean score (x̅ = 3.45, S.D. = 0.55), while digital skills had the lowest (x̅ = 2.55, S.D. = 0.31). In contrast, the desirable state was rated at the highest level (x̅ = 4.46, S.D. = 0.24), with people management skills receiving the highest mean score (x̅ = 4.77, S.D. = 0.24) 2) The needs assessment analysis indicated that critical thinking skills showed the highest priority need (PNI = 0.85), whereas data and information analysis skills showed the lowest priority need (PNI = 0.32) and 3) The development guidelines should therefore emphasize critical thinking skills, digital skills, and people management skills in order to enhance the effectiveness of school administration in alignment with the sustainable context of Society 5.0.</p> Chaingam Komyos Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284547 Fri, 27 Feb 2026 00:00:00 +0700 Development of an Adaptive E-Learning Lesson on Learning Management Activities for the “Surintharahu Samchan” Song for Thai Classical Vocal Music Students at the Vocational Certificate Level in Colleges of Dramatic Arts in the Central Region https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283913 <p>This research consists purposes were 1. to develop and determine the efficiency of an adaptive e-learning lesson on learning activities for the Surinthorn Hu Sam Chan song for Thai music students at the vocational certificate level in colleges of dramatic arts in the central region, meeting the 80/80 efficiency criterion 2. to examine the learning achievement of students using the adaptive e-learning lesson and 3. to investigate the value and benefits of developing the adaptive e-learning lesson for enhancing student learning. This mixed-methods research employed both qualitative and quantitative approaches. The research instruments consisted of an adaptive e-learning lesson, a structured interview form, a learning achievement test, a singing skill assessment form, and a lesson quality evaluation form. The sample comprised 10 third-year vocational certificate students majoring in Thai music in the first semester of the 2025 academic year, selected through purposive sampling. Data were analyzed using descriptive statistics including percentage, mean, standard deviation, and t-test, as well as content analysis. The findings revealed that 1) the developed e-learning lesson achieved an efficiency of 86.90/89.50, exceeding the standard criterion of 80/80 2) post-learning achievement was significantly higher than pre-learning achievement at the .05 level and 3) the lesson enhanced students' understanding of the structure and singing techniques of the SurinthornHu SamChan song, while concretely fostering pride in preserving Thai musical arts.</p> Jintana Subsangad Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283913 Thu, 05 Feb 2026 00:00:00 +0700 The Relationship Between School Administrators’ Academic Leadership and Teachers’ Work Performance Competency in the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office 2 https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284251 <p>This research consists purposes were 1. to examine the level of academic leadership of school principals under the jurisdiction of the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office 2 2. to investigate the level of teachers’ performance competency under the jurisdiction of the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office 2 and 3. to examine the relationship between school principals’ academic leadership and teachers’ performance competency under the jurisdiction of the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office 2. This study employed a quantitative research design. The research instrument was a questionnaire. The sample consisted of 301 teachers under the jurisdiction of the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office 2. The sample size was determined using the sample size table proposed by Cohen, Manion, and Morrison (2018, p. 206) in Research Methods in Education, at a statistical significance level of .05. The data collected from the questionnaires were analyzed using descriptive statistics, including percentage, mean, and standard deviation, as well as Pearson’s Product–Moment Correlation Coefficient. The results revealed that 1) The overall level of school principals’ academic leadership was found to be at the highest level (x̄ = 4.58) 2) The level of teachers’ performance competency under the jurisdiction of the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office 2 was overall at the highest level (x̄ = 4.55) and 3) The relationship between school principals’ academic leadership and teachers’ performance competency in Phra Nakhon Si Ayutthaya Primary Educational Service Area Office 2 was overall at a high level and statistically significant at the .01 level.</p> Thanapol Chaengnakhon Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284251 Fri, 27 Feb 2026 00:00:00 +0700 Improving Basic Thai Reading Literacy of Children with Special Needs Through Multimedia https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283315 <p>This research consists purposes were 1. to develop the ability of children with special needs to read basic Thai words through the use of multimedia instruction and 2. to compare learning achievement before and after the implementation of the instructional intervention. The research instruments consisted of ten lesson plans designed to enhance basic Thai vocabulary reading skills, with a total instructional duration of 10 hours and an achievement test administered as a pre-test and post-test. The target group comprised 14 children with special needs from the Special Education Center of Rajabhat Maha Sarakham University, selected through purposive sampling. Data collected from the research instruments were analyzed using descriptive statistics, including percentage, mean and standard deviation and inferential statistics using a t-test for comparing pre-test and post-test scores. The results indicated that 1) the development of basic Thai word reading activities for children with special needs using multimedia revealed that the students’ mean percentage scores before learning with multimedia were lower than those after learning, with the post-instruction mean percentage score increasing by 54.38 percent and 2) the comparison of learning achievement before and after participating in multimedia-based learning activities showed that post-test learning achievement was significantly higher than pre-test achievement at the .05 level of statistical significance.</p> Sirinton Sudsainate Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283315 Tue, 06 Jan 2026 00:00:00 +0700 A Study of Approaches to Developing Conflict Management Among School Administrators Under the Kalasin Secondary Educational Service Area Office https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284974 <p>The purposes of this research were 1. study the current and desirable states of conflict management among school administrators 2. identify the priority needs for conflict management and 3. determine approaches for developing conflict management among school administrators under the Kalasin Secondary Educational Service Area Office. This study employed a mixed-methods research design integrating both quantitative and qualitative approaches. The research instruments consisted of a questionnaire and a semi-structured interview form. The sample comprised 350 school administrators and teachers under the Secondary Educational Service Area Office Kalasin, determined using the Krejcie and Morgan (1970) sample size table at a 0.05 margin of error. The participants were selected through stratified random sampling. The target group for the qualitative component included educational administrators and school administrators, selected through purposive sampling. Quantitative data collected from the questionnaires were analyzed using descriptive statistics, including percentage, mean, standard deviation, and the Priority Needs Index (PNI). Qualitative data obtained from the interviews were analyzed using content analysis. The research findings revealed that 1) The current state of conflict management among school administrators was overall at a high level (x̅ = 3.58, S.D. = 0.13). When considering each dimension, the collaborative style obtained the highest mean score, followed by the compromising style and the accommodating style, respectively. The desirable state of conflict management among school administrators was also overall at a high level (x̅ = 3.91, S.D. = 0.12). When examined by dimension, the collaborative style ranked highest, followed by the compromising style and the accommodating style, respectively 2) The priority needs for conflict management among school administrators, ranked from highest to lowest, were as follows: collaborative style (0.20), compromising style (0.19), accommodating style (0.19), competing style (–0.08), and avoiding style (–0.10) and 3) A total of 20 development guidelines for conflict management were proposed. The evaluation results indicated that both the appropriateness and feasibility of these guidelines were at the highest level.</p> Arisa Phungyen Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284974 Thu, 05 Mar 2026 00:00:00 +0700 Knowledge, Attitude and Preventive Behaviors Toward COVID-19 of Chalermkanchana University Students Faculty of Public Health Sisaket Province https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284053 <p>This research consists purposes were 1. to examine the levels of knowledge, attitudes, and preventive behaviors regarding COVID-19 infection among students in the Faculty of Public Health at Chalermkarnchana University, Sisaket Province and 2. to investigate the relationships among personal factors, knowledge, and attitudes toward COVID-19 infection and self-protective behaviors against COVID-19 infection among students in the Faculty of Public Health at Chalermkarnchana University, Sisaket Province. This study employed a quantitative research design. The research instrument was a five-point Likert scale questionnaire with a reliability coefficient of 0.89. The sample consisted of 135 undergraduate students enrolled in Years 1–4 in the Faculty of Public Health at Chalermkarnchana University, Sisaket Province. The participants were drawn from the Community Public Health Program, the Occupational Health and Safety Program, and the Thai Traditional Medicine Program. The sample size was determined using Taro Yamane’s (1973) formula. The data collected from the questionnaires were analyzed using descriptive statistics, including percentage, mean, and standard deviation. Inferential statistics were applied to examine relationships among variables, employing the Chi-square test and Pearson’s product–moment correlation coefficient. The research findings revealed that 1) The findings indicated that all students in the Faculty of Public Health at Chalermkarnchana University, Sisaket Province, demonstrated a good level of knowledge regarding COVID-19, accounting for 100.00%, with a mean percentage score of 91.60. Regarding attitudes, the majority of students exhibited a high level (88.89%). In terms of preventive behaviors, most students were found to have good preventive practices (91.11%) and 2) The analysis of relationships revealed that underlying disease was significantly associated with COVID-19 preventive behaviors at the 0.05 level of statistical significance, whereas other personal factors showed no significant association. Furthermore, attitudes toward COVID-19 infection were moderately correlated with preventive behaviors at the 0.01 level of statistical significance. In contrast, knowledge regarding COVID-19 was weakly correlated with preventive behaviors and showed no statistically significant relationship.</p> Khanittha Thongkliang Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284053 Tue, 03 Mar 2026 00:00:00 +0700 The Development of English Learning Activities of 3rd Grade Students by Using 2W3P Method with Games https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284565 <p>This research consists purposes were 1. to develop English learning activities for third-grade students by using the 2W3P teaching method combined with effective games (E<sub>1</sub>/E<sub>2</sub>), with a performance criteria of 80/80 2. to compare the speaking abilities in English of third-grade students with the standard percentage of 80 3. to compare the academic achievement of third-grade students with the standard percentage of 80 and 4. to study the satisfaction towards the English learning activities using the 2W3P teaching method combined with games. This research is experimental research. The research tools include a lesson plan for learning activities using the 2W3P teaching method combined with games, speaking ability assessment tests, academic achievement assessment tests in English and a satisfaction questionnaire. The target group for this research consists of 26 third-grade students studying in the 2023 academic year at Sophano Prachasan School, Mueang Roi Et District, Roi Et Province, under the Roi Et Educational Service Area Office 1. The statistics used are mean, standard deviation, percentage, and hypothesis testing using a one-sample t-test. The research findings indicate that 1) The set of English learning activities for third-grade students using the 2W3P teaching method combined with games has an efficiency (E<sub>1</sub>/E<sub>2</sub>) of 84.94/84.38, meeting the specified criteria 2) The speaking ability in English of third-grade students has an average score of 87.23, which is significantly higher than the standard percentage of 80 at the .05 level; 3) The academic achievement of third-grade students has an average score of 81.54, which is significantly higher than the standard percentage of 80 at the .05 level and 4) The overall satisfaction towards the English learning activities using the 2W3P teaching method combined with games is at a high level (x̅= 4.43, S.D. = 0.61).</p> Sunisa Kaonoi Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284565 Sat, 28 Feb 2026 00:00:00 +0700 Legal Measures for Regulating Cosmetic Surgery in Adolescents https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283919 <p>This research consists purposes were 1. to examine the background, concepts, and theories related to cosmetic surgery in adolescents 2. to study legal measures regulating adolescent cosmetic surgery in Australia, Germany, the United Kingdom and Thailand 3. to analyze and compare these legal measures between foreign countries and Thailand and 4. to propose recommendations for improving Thailand’s legal framework. This study employed a qualitative research design, based on a comprehensive review of textbooks, academic documents, laws, statutes, regulations, guidelines, and relevant official announcements. Data obtained from these documentary sources were systematically analyzed using content analysis. The findings reveal that 1) concepts and theories of adolescent cosmetic surgery originate from reconstructive and therapeutic surgery and later developed into cosmetic procedures for aesthetic purposes 2) Australia has comprehensive guidelines and legal measures covering pre-operative to post-operative stages with penalties, Germany provides clear legal protection for adolescents’ rights in sex-related surgery and the United Kingdom regulates non-surgical cosmetic procedures for adolescents measures that are absent in Thailand 3) Thailand lacks clear and specific legal measures to regulate cosmetic surgery in adolescents and 4) Thailand should establish and improve legal measures, including penalties, to effectively regulate adolescent cosmetic surgery.</p> Charinrut Boonruang Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283919 Fri, 06 Feb 2026 00:00:00 +0700 The Development of Multimedia Glide App on Thai Musical Ensembles to Enhance Learning Achievement for Mathayom 1 Students in Secondary Schools in Si Racha District Chonburi Province https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284267 <p>This research consists of three purposes 1. to develop a multimedia Glide application on Thai musical ensembles to enhance learning achievement of Grade 7 students in secondary schools in Si Racha District, Chonburi Province 2. to compare students’ learning achievement before and after using the multimedia Glide application and 3. to study the value and benefits of the multimedia Glide application. This research is a mixed-methods research employing both quantitative and qualitative approaches. The research tools consisted of a multimedia Glide application on Thai musical ensembles, content quality evaluation forms, multimedia quality evaluation forms, a structured interview form, and a learning achievement test. The sample consisted of 120 Grade 7 students from three secondary schools in Si Racha District, Chonburi Province, selected by cluster sampling. Quantitative data were analyzed using mean, standard deviation, and paired-sample t-test, while qualitative data obtained from interview forms, pre-test and post-test results and related documents were analyzed using content analysis. The research findings revealed that 1) the developed multimedia Glide application demonstrated high content and multimedia quality, with IOC values ranging from 0.67 to 1.00 and overall IOC means of 0.89 for content quality and 0.86 for multimedia quality 2) students’ post-test learning achievement was significantly higher than their pre-test scores at the .05 level, with a pre-test mean score of 6.28 (S.D. = 2.28) and a post-test mean score of 17.05 (S.D. = 2.23) and 3) the developed multimedia <br />Glide application showed clear value and benefits for Thai music instruction by enhancing students’ interest, learning motivation, and systematic understanding of Thai musical ensembles.</p> Kanthika Konthong Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284267 Tue, 10 Feb 2026 00:00:00 +0700 Integrated Marketing Communication Affecting the Decision to Use Services of the Government Savings Bank in Maha Sarakham Province https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283375 <p>This research consists purposes were 1. to examine the level of integrated marketing communication of the Government Savings Bank in Maha Sarakham Province 2. to examine the level of customers’ decision-making in choosing the services of the Government Savings Bank in Maha Sarakham Province and 3. to investigate the effects of integrated marketing communication on customers’ decision-making in choosing the services of the Government Savings Bank in Maha Sarakham Province. This study employed a quantitative research design. The research instrument was a questionnaire. The sample consisted of 400 customers of the Government Savings Bank in Maha Sarakham Province, selected through purposive sampling. The data collected from the questionnaires were analyzed using descriptive statistics and inferential statistics, including multiple correlation analysis and multiple regression analysis. The results of the study revealed that 1) Customers of the Government Savings Bank in Maha Sarakham Province demonstrated a high overall level of agreement with integrated marketing communication (x̅ = 4.40, S.D. = 0.55) 2) Advertising was positively correlated with overall service usage decision (r = 0.403). Personal selling was also positively correlated with service usage decision (r = 0.367), followed by direct marketing (r = 0.334), publicity and public relations (r = 0.466) and sales promotion (r = 0.288) and 3) Integrated marketing communication was positively associated with service usage decision at the .05 level of statistical significance. An analysis of the predictive variables indicated that publicity and public relations exerted the strongest influence on service usage decision (β = 0.323).</p> Phongnarit Kaewta Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283375 Sat, 07 Feb 2026 00:00:00 +0700 The Relationship Between Competencies of School Administrator in 21st Century and Effectiveness Academic Administration in Secondary School Performance Standards under the Secondary Educational Service Area Office Si Sa Ket Yasothon https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/285049 <p>This research consists purposes were 1. to study the primary education level of schools following guidelines 21 2. to study the level of ability to control academic work in the educational curriculum and 3. to study the relationship between the components and research components 21 and the management of research and general education in the Sisaket Yasothon Educational Service Area Office. this quantitative research, additional research tools were used to examine the relationship between sample groups, including reports from 265 deputy school principals, subject matter teachers, and teachers from the Sisaket Yasothon Educational Service Area Office at the secondary level. This data was obtained through stratified random sampling and proportional representation at a slope of 0.05. The collected data was then analyzed using descriptive statistics, an oroliner, and correlation coefficients. The research found that 1) at the university level, schools in the Sisaket Yasothon Educational Service Area Office at the secondary level... Specifically, the most significant findings were) the level of research study that increased most (x̅= 4.75, S.D. = 0.22) 2) the level of management of herbal medicine education within the scope of secondary education in Sisaket and Yasothon provinces (x̅= 4.73, S.D. = 0.25) and 3) the positive relationship between school administrators and the investigational research system in Sisaket and Yasothon provinces (r = 0.803) with statistical significance at the 0.01 level.</p> Pilaiwan Butpan Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/285049 Fri, 06 Mar 2026 00:00:00 +0700 Influence of Rule of Law, Government Effectiveness and Political Stability on Corruption Control in ASEAN Countries: An Empirical Analysis https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284101 <p>This research consists purposes were 1. to examine the institutional relationships between the rule of law, government effectiveness, and political stability and corruption control in ASEAN countries and 2. to compare the relative importance of legal factors and state administrative effectiveness in controlling corruption within the context of political stability and economic development. This study employed a quantitative research design. The research instrument consisted of a secondary data recording form developed by the researcher to compile indicators from international databases. The study utilized secondary data drawn from the Worldwide Governance Indicators database and global development indicator reports of the World Bank. The sample comprised 11 countries, including ASEAN member states and Timor-Leste, selected through purposive sampling. The data covered a 12-year period from 2012 to 2023. Data were analyzed using a fixed-effects regression model, and estimation errors were adjusted using robust standard errors. The results indicate that 1) government effectiveness is the only institutional factor that exhibits a statistically significant positive relationship with corruption control (β = 0.440, p-value = 0.0237), the rule of law and political stability do not show statistically significant relationships when jointly estimated in the same model (β = 0.345, p-value = 0.1406, and β = 0.005, p-value = 0.9245, respectively) and 2) the level of economic development (GDP per capita) does not have a statistically significant effect on reducing corruption in this context. These findings suggest that the influence of formal legal frameworks (de jure) may be attenuated when considered alongside the state’s de facto administrative capacity, partly due to structural overlap among governance indicators. The results highlight that enhancing public sector capacity and adopting digital technologies are more critical for corruption control than focusing solely on legal reforms or economic growth.</p> Tatiyapot Srikarnchanakas Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284101 Mon, 02 Mar 2026 00:00:00 +0700 A Study of the Development Guidelines for Performance-oriented Competence of School Administrators under the Office of the Primary Educational Service Area 2 Kalasin Province https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284621 <p>This research consists purposes were 1. to examine the current and desirable conditions of performance-oriented competence of school administrators 2. to investigate the priority needs for performance-oriented competence of school administrators and 3. to study the guidelines for developing performance-oriented competence of school administrators under the Office of the Primary Educational Service Area 2, Kalasin Province. This study employed a mixed-methods research design integrating both qualitative and quantitative approaches. The research instruments consisted of a questionnaire and a semi-structured interview form. The sample group comprised 105 school administrators, determined using the Krejcie and Morgan (1970) sample size table at a 0.05 margin of error, and selected through stratified random sampling. Additionally, five key informants were purposively selected as the target group for in-depth interviews. The quantitative data obtained from the questionnaires were analyzed using descriptive statistics, including percentage, mean, standard deviation and the Priority Needs Index (PNI). The qualitative data collected from the interviews were analyzed using content analysis. The research findings revealed that 1) The current condition of the development of performance-oriented competence of school administrators was at a moderate level overall (x̅= 3.14,S.D.= 0.76), whereas the desirable condition was at the highest level overall (x̅= 4.72, S.D. = 0.42) 2)The priority needs for developing performance-oriented competence of school administrators, ranked from highest to lowest according to the Modified Priority Needs Index, were as follows: responsibility in school administration (PNI <sub>modified</sub> = 0.55), commitment to continuous work development (PNI <sub>modified</sub> = 0.54), quality of work performance (PNI <sub>modified</sub> = 0.53), problem-solving and decision-making (PNI <sub>modified</sub> = 0.50) and creativity and initiative (PNI <sub>modified </sub>= 0.38) and 3) Guidelines for developing achievement-oriented competency among school administrators under the Kalasin Primary Educational Service Area Office 2 consist of 3.1) creativity and initiative 3.2) work quality 3.3) commitment to continuous work improvement 3.4) problem-solving and decision-making and 3.5) responsibility in school administration.</p> Watee Kaewchamsee Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284621 Sat, 28 Feb 2026 00:00:00 +0700 The Development of Special Needs Students Receptive Skills and Expressive Language Learning Management Special Education Centre Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283946 <p>The purposes of the research were 1. to develop an instructional model for enhancing receptive and expressive language skills to achieve the efficiency criterion of 70/70 (E1/E2) 2. to compare students’ learning achievement before and after the intervention and 3. to examine students’ satisfaction with the developed instructional process. This study employed a quantitative experimental research design. The research instruments consisted of (1) lesson plans (2) a receptive and expressive language skills test with an index of item–objective congruence (IOC) of 0.58 and item discrimination indices ranging from 0.25 to 0.75 and (3) a satisfaction questionnaire with IOC values ranging from 0.80 to 1.00 and a reliability coefficient of 0.95. The sample comprised 14 students with special needs from the Special Education Center Rajabhat Maha Sarakham University, selected through purposive sampling. The collected data were analyzed using descriptive statistics, including percentage, mean and standard deviation, as well as a dependent-sample t-test. The research findings revealed that 1) the learning management model for developing receptive and expressive language skills achieved an efficiency of 70.15/70.30, which met the specified criteria 2) the sample receptive and expressive language skill achievement after the intervention was significantly higher than before at the 0.05 level and 3) the students’ overall satisfaction with the learning model was at a high level (x̅= 4.3, S.D. = 0.54)<br /><br /></p> Kwang Pirom Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283946 Tue, 03 Mar 2026 00:00:00 +0700 Creative Leadership of School Administrators Affecting Learning Organization of School Under the Office of The Secondary Educational Service Area Office SiSaket Yasothon https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284282 <p>This research consists purposes were 1. to examine the level of creative leadership of school administrators under the Secondary Educational Service Area Office Si Sa Ket Yasothon 2. to investigate the learning organization characteristics of schools under the Secondary Educational Service Area Office Si Sa Ket–Yasothon 3. <span style="font-size: 0.875rem;">to explore the relationship between administrators’ creative leadership and the learning organization characteristics of schools under the Secondary Educational Service Area Office Si Sa Ket Yasothon and 4. to determine the aspects of administrators’ creative leadership that influence the development of schools as learning organizations under the Secondary Educational Service Area Office Si Sa Ket Yasothon. This study employed a quantitative research design. The research instrument was a questionnaire. The sample consisted of 144 school administrators under the Secondary Educational Service Area Office Si Sa Ket Yasothon. The sample size was determined using the Krejcie and Morgan (1970) sample size table. Stratified random sampling with proportional allocation according to school size was used. The collected data were analyzed using descriptive statistics, including percentage, mean and standard deviation, as well as Pearson’s product moment correlation coefficient and multiple linear regression analysis. The results revealed that 1) The overall level of creative leadership among school administrators was at the highest level (x̄ = 4.78, S.D. = 0.22) 2) The overall level of schools functioning as learning organizations was also at the highest level (x̄ = 4.82, S.D. = 0.26) 3) Creative leadership showed a moderate positive correlation with schools’ status as learning organizations (r = 0.544), which was statistically significant at the .01 level and 4) Creative leadership jointly predicted schools’ development as learning organizations at 39 percent of the variance explained. The strongest predictive variables were teamwork collaboration and trust. The standardized regression equation can be written as Z′ = −0.118Z₁ + 0.557Z₂ − 0.089Z₃ + 0.345Z₄</span></p> Sudarat Sittisorn Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284282 Thu, 26 Feb 2026 00:00:00 +0700 The Impact of Service Quality Model on Intention to Repeat Service Among Customers of Thailand Post Company Limited in Maha Sarakham Province https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283580 <p>The purpose of this research 1. to study the service quality of Thailand Post Company Limited in Maha Sarakham Province from the customers' perspective 2. to study the intention to use the services of customers of Thailand Post Company Limited in Maha Sarakham Province and 3. to examine the impact of the service quality model on customers’ intention to reuse the services of Thailand Post Company Limited in Maha Sarakham Province. This study employed a quantitative research design. The research instrument was a questionnaire. The sample consisted of 385 customers who used the services of Thailand Post Company Limited in Maha Sarakham Province. The sample size was determined using the population sample size calculation formula proposed by W.G. Cochran (1953). The data collected from the questionnaires were analyzed using descriptive statistics, including percentage, mean and standard deviation. In addition, multiple correlation analysis and stepwise multiple regression analysis were conducted. The results reveal that 1) Customers of Thailand Post Company Limited in Maha Sarakham Province perceived the overall service quality at the highest level (x̅= 4.53, S.D.=0.65). This included the dimensions of assurance, tangibles, reliability, and responsiveness, while empathy was rated at a high level 2) Customers of Thailand Post Company Limited in Maha Sarakham Province expressed their overall repurchase intention at the highest level (x̅= 4.61, S.D.=0.59) and 3) Service Quality comprising responsiveness, assurance, empathy, and tangibles has a positive impact on repurchase intention. furthermore, the correlation analysis reveals that all dimensions of service quality, including tangibles, responsiveness, reliability, empathy and assurance, have a strong positive correlation with overall repurchase intention at a statistical significance level of .05.</p> Jakkree Uthaima Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283580 Wed, 11 Feb 2026 00:00:00 +0700 Community Economic Development from Food Plant Genetics Sea Area Primitive by Creative Economy Concept for Sustainable Development: Sea Area Primitive Ban Phot Sub-district Nong Phai District Phetchabun Province https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284143 <p>This research consists purposes were 1. to examine the community context of Ban Phot Subdistrict, Nong Phai District, Phetchabun Province 2. to analyze the strengths, weaknesses, opportunities, and threats (SWOT) for formulating a community economic development plan and 3. to develop a community economic development plan for Ban Phot Subdistrict, Nong Phai District, Phetchabun Province. This study employed a qualitative participatory action research approach. The research instruments included a survey form, interview guidelines, and focus group discussion records. The target group consisted of 28 participants selected through purposive sampling. The data collected from the research instruments were analyzed using content analysis.<strong> </strong>The research findings revealed that 1) The physical and geographical context of the community is characterized by abundant natural resources and a diversity of local vegetation. Most residents are engaged in agriculture, including rice farming, crop cultivation, and freshwater fisheries. The community is supported by significant religious institutions and long-standing traditions that serve as spiritual anchors for local residents. Local governance emphasizes active public participation 2) The results of the Strengths, Weaknesses, Opportunities, and Threats analysis of Ban Phote Subdistrict, Nong Pai District, Phetchabun Province revealed the following 2.1) Strengths include the abundance of natural resources within the subdistrict and convenient local transportation. Distinctive local plant resources, which differentiate the area from others, include Hu Kwang and Khruea Ma Noi vegetabel. The area also features a prehistoric inland sea site of geological significance, homestay accommodations for tourists, and the traditional robe-changing ceremony of the Floating Chedi, which serves as a spiritual and cultural center for the community. In addition, the community market is well known among both local residents and visitors from outside the area 2.2) Weaknesses include the lack of basic knowledge and skills among community members in adding value to Hu Kwang and Khruea Ma Noi vegetables, as well as limitations in product development and marketing for community products 2.3) Opportunities arise from the strong commitment of the Ban Phote Subdistrict Municipality to promoting community economic development through the utilization of local plant resources, particularly Hu Kwang and Khruea Ma Noi vegetables, along with the presence of partner networks capable of supporting community economic development initiatives in the area. (4) Threats include unstable weather conditions, which may result in inconsistent availability of naturally growing Hu Kwang and Khruea Ma Noi vegetables. Furthermore, the wide variety of community products available in the market leads to intense competition in external market and 3) The community economic development plan for Ban Phote Subdistrict, Nong Pai District, Phetchabun Province was developed through a participatory community-based process. The plan comprises the following components: an introduction, objectives, goals, the planning process, activities and success indicators, monitoring and evaluation.</p> Thidarak Luecha Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284143 Thu, 05 Mar 2026 00:00:00 +0700 Innovative Leadership of School Administrators Affecting the Effectiveness of Teachers' Learning Management under the Sisaket Provincial Office of Learning Encouragement https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284632 <p>This research consists purposes were 1. to examine the level of innovative leadership of school administrators and the level of teachers’ instructional management effectiveness 2. to investigate the relationship and influence of school administrators’ innovative leadership on teachers’ instructional management effectiveness 3. to explore the relationship between school administrators’ innovative leadership and teachers’ instructional management effectiveness and 4. to identify the aspects of innovative leadership that affect teachers’ instructional management effectiveness. This study employed a quantitative research design. The research instrument was a questionnaire. The sample consisted of 22 school administrators selected through purposive sampling and 169 teachers, yielding a total of 191 participants. The collected data were analyzed using statistical methods including mean, standard deviation, Pearson’s product–moment correlation coefficient, and multiple linear regression analysis. The research findings revealed that 1) The overall level of innovative leadership among administrators was at a high level (x̄ = 4.49, S.D. = 0.45) 2) The overall effectiveness of teachers’ instructional management under the Sisaket Provincial Office of Learning Encouragement was at a high level (x̄ = 4.42, S.D. = 0.39) 3) The relationship between the innovative leadership of school administrators and the effectiveness of teaching and learning management among teachers is positive and relatively high, statistically significant at the 0.01 level, with a correlation coefficient of 0.928 and 4) The results of the innovative leadership of school administrators and their impact on the effectiveness of teaching and learning management among teachers, using the Enter method for predictive regression analysis, show a high level of impact at 69.6% (R<sup>2</sup>= 0.696). The best predictor is aspect 5, teamwork and participation. Using the stepwise selection method, the impact was at a high level, equal to 69.5% (R<sup>2</sup>= 0.695). The best predictor was aspect 5, teamwork and participation.</p> Wichuda Tidsalee Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284632 Sat, 28 Feb 2026 00:00:00 +0700 A Model for Developing Young Social Entrepreneurs Through Social Engineering Process Integrating Design Thinking to Create Added Value for Community Products https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283971 <p>The purposes of this research were 1. to develop a model for fostering young social entrepreneurs through the Social Engineer Process 2. to integrate Design Thinking processes into the value creation of community products and 3. to analyze the impact of innovation on the community. This study employed a qualitative research design. The research instruments consisted of in-depth interviews and non-participant observations, guided by the Design Thinking process. Data collected from the research instruments, together with relevant documentary sources, were analyzed using content analysis. The findings revealed the following 1)A development model for next-generation social entrepreneurs, comprising four core processes 1.1) Building foundational social engineering skills, transforming learners’ roles into active observers through the use of tools such as the Divine Tool, Life Clock and Developmental Timeline, which support systematic reflection and situational awareness 1.2) Decoding and managing community knowledge, employing value chain analysis and fishbone diagrams to systematically identify root causes of community problems 1.3) Innovation synthesis through the M.I.C. Model integrated with Design Thinking, facilitating the development of problem-solving approaches via Modification, Improvement and Creation and 1.4) Prototyping and scaling toward social enterprises, emphasizing innovation prototyping and real-user testing to develop sustainable business models that deliver shared value back to the community 2) The integration of Design Thinking processes in enhancing value-added community products, focusing on the integration of Design Thinking with the M.I.C. Model strategy to generate added value for community-based products. The results indicated that 2.1) Modification contributed to reducing supply chain waste through collaborative raw material management with local agricultural networks 2.2) Improvement enhanced the consistency of organic soil production standards while reducing environmental impacts and 2.3) Creation led to the development of an innovative ready-to-use planting soil packaged in biodegradable materials, supporting environmentally sustainable product innovation and 3) and social impacts within the community. Environmentally, it created value through the development of a high-quality organic soil product packaged in biodegradable, eco-friendly materials, designed for residents in limited living spaces such as condominiums and student dormitories, thereby aligning with urban lifestyles. The product was developed through an efficient production process and achieved reliable organic agriculture certification standards<strong>. </strong>Socially, the innovation facilitated the transfer of knowledge and production technologies to local community members, enabling independent business operations and strengthening sustainable community self-reliance</p> Naruedol Sawatsri Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283971 Wed, 04 Feb 2026 00:00:00 +0700 Academic Administration in Small Schools under the Office of Phra Nakhon Si Ayutthaya Primary Educational Service Area 2 https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284299 <p>This research consists purposes were 1. to examine the level of academic affairs management in small-sized schools as perceived by teachers under the Primary Educational Service Area Office Phra Nakhon Si Ayutthaya Area 2 and 2. to compare teachers’ opinions regarding academic affairs management in small-sized schools under the same office. This study employed a quantitative research design. The research instrument was a questionnaire. The sample consisted of 217 teachers from small-sized schools under the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office 2. The sample size was determined using the formula proposed by Cohen, Manion, and Morrison (2011), and the participants were selected through simple random sampling. The collected data were analyzed using descriptive statistics, including frequency distribution, percentage, mean, and standard deviation. In addition, comparisons were conducted using an independent samples t-test. The research findings revealed that 1) the overall level of academic affairs management in small-sized schools under the Primary Educational Service Area Office Phra Nakhon Si Ayutthaya Area 2 was at the highest level (x̅= 4.69, SD = 0.37) and 2) the comparison of teachers’ opinions toward academic affairs management indicated that teachers with different educational levels did not differ significantly in their opinions. However, teachers with different academic ranks showed statistically significant differences in their opinions at the .05 level, and teachers with different work experience also demonstrated statistically significant differences at the .05 level.</p> Wanatsanan Jampathong Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284299 Wed, 25 Feb 2026 00:00:00 +0700 Factors Influencing Consumers' Decision to Use Cash on Delivery (COD) Services When Purchasing Products Online in Udon Thani Province https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283767 <p>This research consists purposes were 1. to examine the general characteristics of consumers who use COD services 2. to assess consumers' perceptions of influential factors and their decision-making regarding COD services 3. to analyze the relationships between influential factors and COD service usage decisions and 4. to determine the influence of these factors on consumers' decisions to use COD services. The study employed a quantitative research design. The research instrument was a questionnaire and the sample consisted of consumers residing in Udon Thani Province, aged 18 years and above, who had purchased products online within the past six months and had used cash-on-delivery (COD) services at least once. The sample size was determined using Cochran’s (1977) formula at a 95% confidence level, yielding a total of 400 respondents. The sampling techniques applied were purposive sampling and convenience sampling. Data collected from the questionnaires were analyzed using descriptive statistics, including percentages, means and standard deviations, as well as inferential statistics, namely Pearson’s product moment correlation coefficient and multiple regression analysis The research findings revealed that 1) the majority of respondents were female (58.0%), aged 20-29 years (41.25%), held bachelor's degrees (74.5%), worked in private companies (37.25%), earned monthly incomes of 10,001-20,000 baht (40.25%), shopped online 2-3 times per month (40.5%), primarily used the Shopee platform (38.5%) and used COD services 3-5 times in the past six months (40.25%) 2) the overall level of importance of influential factors on COD service usage decisions was high (x̅= 4.26, S.D. = 0.45) 3) the level of decision-making to use COD services was high (x̅= 4.28, S.D. = 0.45), with the highest mean score for recommending COD services to friends or family (x̅= 4.32, S.D. = 0.77) and 4) all four factors showed positive correlations with COD service usage decisions at a statistical significance level of .01</p> Jintana Suriyasri Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283767 Wed, 14 Jan 2026 00:00:00 +0700 The Study of Demand for Undergraduate Education in Chinese for International Communication (Thai–Chinese Dual Degree Program) https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284156 <p>This research consists purposes were 1. To study the demand for further education in the Chinese for International Communication Program (Thai–Chinese Dual Degree) and 2. To propose guidelines for the development of the Bachelor of Arts Program in Chinese for International Communication (Thai–Chinese Dual Degree Program). This study employed a quantitative research design. The research instrument was a questionnaire. The sample consisted of three groups totaling 91 participants, selected using purposive sampling. The data collected from the questionnaires were analyzed using descriptive statistics, including percentage, mean and standard deviation. The findings revealed that 1) the demand for further education in the program is at a high level (x̅= 4.14, S.D. = 0.92), driven primarily by the desire to increase educational opportunities and expertise in international communication and 2) guidelines for curriculum development should emphasize practical Chinese language proficiency in real-world situations (86.8%), integrated with translation skills (58.2%), while fostering professional ethics (79.1%) and respect for cross-cultural regulations and cultures (74.7%). A key strategic factor identified is the collaboration with international institutions. These results can serve as a framework for defining learning outcomes based on Outcome-Based Education (OBE) to develop competencies that meet stakeholder needs.</p> Nattakid Sangkamruang Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284156 Fri, 27 Feb 2026 00:00:00 +0700 Punishment Measures for Children and Youth According to the Criminal Code and the Juvenile and Family Court and Procedure Act B.E. 2553 https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/282484 <p>This research consists purposes were 1. to examine the background, concepts and theories underlying the juvenile justice system 2. to study criminal penalties and criminal liability in Thailand and selected foreign jurisdictions, namely the United Kingdom, the United States of America, the French Republic and Japan 3. to analyze legal problems related to punitive measures and the juvenile justice process and 4. to propose recommendations for improving laws governing juvenile offenders in order to enhance legal clarity and ensure the protection of individual rights as prescribed by law. This study employed a qualitative research approach using documentary research methods. The data were collected from criminal law materials and the Juvenile and Family Court and Juvenile and Family Procedure Act B.E. 2553 (2010), including books, articles, academic journals, news reports, research studies, theses, and related academic works. In addition, foreign laws and relevant scholarly publications in both Thai and foreign languages were reviewed. The data were obtained from documentary sources and online databases. The data collected from relevant documents were analyzed using content analysis The study found that 1) Historically, society did not perceive children and youth as likely to commit crimes; therefore, specific punitive measures for them were not established. Over time, however, the increasing incidence of juvenile offenses led to the recognition of the need for appropriate sanctions. While the fundamental purpose of criminal law is to deter crime through punishment, the application of such principles must be contextualized to align with the unique values and social structures of each country. This reflects the understanding that legal systems should be tailored rather than uniformly applied across all nation 2) The punishment and criminal liability measures of Thailand and foreign countries study classified the study into four topics. In England, the United States, the Republic of France, and Japan, the similarity is considering the crimes of violence committed. The principle of intent consists of age from the United States, especially in North Carolina. The lowest age limit of 6 years can be criminalized if they commit a serious and conscientious crime and can apply criminal punishment to children and youth who commit crimes, unlike Thailand 3) Thailand places more emphasis on age than on the type or severity of the offense when determining punishment, often favoring protective rather than punitive measures and 4) It is recommended that courts consider the seriousness of the offense, repeat offending, intent and age in determining appropriate penalties.</p> Pornpitchaya Narkwichian Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/282484 Mon, 26 Jan 2026 00:00:00 +0700 A Study of Development Guidelines for Implementing Educational Quality Assurance in the Management of Schools under the Secondary Educational Service Area Office Kalasin https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284651 <p>This research consists purposes were 1. to examine the current conditions and desirable conditions of implementing educational quality assurance in school management 2. to investigate the priority needs for implementing educational quality assurance in school management and 3. to study development guidelines for implementing educational quality assurance in school management. This study employed a mixed methods research design, integrating both quantitative and qualitative approaches. The research instruments consisted of a questionnaire and an interview form. The sample group comprised 322 school administrators and teachers under the Secondary Educational Service Area Office Kalasin, determined using the Krejcie and Morgan sample size table at a 0.05 level of error. The samples were selected through disproportional stratified random sampling. The target group included five experts, selected through purposive sampling. Data collected from the questionnaires were analyzed using descriptive statistics, including percentage, mean, standard deviation, and the Modified Priority Needs Index (PNI modified). Qualitative data were analyzed using content analysis. The research findings revealed that 1) The current conditions of implementing educational quality assurance in school management, overall, were at a high level (x̅= 3.56, S.D. = 0.40) 2) The desirable conditions of implementing educational quality assurance in school management, overall, were at the highest level (x̅= 4.58, S.D. = 0.30). The overall Modified Priority Needs Index (PNI <sub>modified</sub>) was 0.28. The development guidelines for implementing educational quality assurance in school management under the Secondary Educational Service Area Office Kalasin consisted of 61 guidelines. These guidelines were categorized into three indicators: 1 implementing academic development that emphasizes the holistic quality of learners 2) establishing a quality management system, learner support and assistance systems and supervision systems in accordance with policies, strategic directions, and action plans aligned with the school vision and mission and 3) The development guidelines for educational quality assurance in the management dimension of schools under the Secondary Educational Service Area Office Kalasin consist of the following components 3.1) Guidelines based on indicators for academic development emphasizing holistic learner quality, led by administrators demonstrating strong instructional leadership and governance based on good governance principles, comprising 16 guidelines 3.2) Guidelines based on indicators for the establishment of quality management systems, student support mechanisms and supervision systems aligned with policies, strategic directions and operational plans consistent with the institutional vision and mission, comprising 27 guidelines and 3.3) Guidelines based on indicators for the provision and utilization of media, equipment, and information technology systems to support both administration and instructional management, comprising 18 guidelines.</p> Pongsathon Sararat Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284651 Sat, 28 Feb 2026 00:00:00 +0700 Development of Vocal Skills Based on Seth Riggs’s Concept to Promote Singing Ability for Students in the Creative Music Program Phranakhon Si Ayutthaya Rajabhat University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283984 <p>This research consists purposes were 1. to develop a set of vocal technique training activities based on Seth Riggs’ concept in order to enhance singing performance abilities of students in the Creative Music Program at Phranakhon Si Ayutthaya Rajabhat University 2. to compare the singing performance abilities of students before and after the implementation of the activity-based vocal training program and to examine whether their posttest performance meets the 70 percent achievement criterion and 3. to investigate students’ satisfaction with the vocal technique training activities based on Seth Riggs’ concept. This study employed a quantitative research design. The research instruments consisted of a vocal technique training activity package based on Seth Riggs’ concept, a singing performance ability assessment and a student satisfaction questionnaire. The target group comprised five students from the Creative Music Program at Phranakhon Si Ayutthaya Rajabhat University, selected through purposive sampling. Data collected from the research instruments were analyzed using descriptive statistics, including percentages, means and standard deviations. In addition, inferential statistical analysis was conducted using the Wilcoxon signed-rank test, a nonparametric statistical method. The results of the study indicated that 1) The vocal technique training activity package based on Seth Riggs’ concept consisted of the following components: conceptual framework and principles, objectives, instructional content, teaching procedures and learning activities, learning atmosphere management and assessment methods 2) The students’ singing performance ability after participating in the activity package (x̅= 18.60, S.D. = 0.55) was higher than their performance prior to the implementation of the package (x̅= 10.60, S.D. = 1.95), with a statistically significant difference at the .05 level and 3) Students’ satisfaction with the vocal technique training activity package was rated at the highest level (x̅= 4.91, S.D. = 0.11). Therefore, the vocal technique training activities based on Seth Riggs’ concept were effective in enhancing students’ singing performance abilities. The key features of the activity package include (1) its ability to analyze individual learners’ vocal problems and vocal usage techniques (2) the inclusion of systematic vocal warm-up exercises that clearly address vocal difficulties (3) its effectiveness in expanding vocal range, enabling students to sing both higher and lower pitches and (4) its emphasis on understanding vocal mechanisms in accordance with individual physiological characteristics.</p> Songpon Kochsanee Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283984 Fri, 06 Feb 2026 00:00:00 +0700 Guidelines for Developing Creative Leadership in the 21st Century Among Administrators of Educational Institutions Under the Office of Secondary Educational Service Area Sisaket Yasothon https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284460 <p>This research consists purposes were 1. to examine the current conditions, desirable conditions, and priority needs of 21st-century creative leadership among school administrators under the Secondary Educational Service Area Office Sisaket Yasothon and 2. to explore guidelines for developing 21st-century creative leadership among school administrators under the Secondary Educational Service Area Office Sisaket Yasothon. This study employed a mixed-methods research design, integrating both quantitative and qualitative approaches. The research instruments consisted of a questionnaire, which demonstrated a reliability coefficient of 0.985, and a semi-structured interview form. The sample group comprised 346 participants, including 83 school administrators and 263 teachers. In addition, five key informants were selected through purposive sampling for in-depth interviews. Quantitative data obtained from the questionnaire were analyzed using descriptive statistics, including mean, standard deviation and a priority needs analysis. Qualitative data derived from the interviews were analyzed using content analysis. The findings revealed that 1) The overall current condition of the development guidelines was at a moderate level (x̅ = 3.21, S.D. = 0.70), whereas the overall desirable condition was at the highest level (x̅ = 4.53, S.D. = 0.61), Additionally, the priority needs index for developing the practices of 21st-century creative leadership, as perceived by school administrators and teachers, was <strong data-start="274" data-end="290">0.29 overall</strong> and 2) The guidelines for developing 21st-century creative leadership, as perceived by school administrators and teachers, consisted of the following components 2.1) Visionary Leadership: Administrators should possess a broad and forward-looking vision while prioritizing learner-centered education 2.2) Creativity Administrators should encourage out-of-the-box thinking, promote the adoption of innovations and foster a participatory working atmosphere 2.3) Flexibility and Adaptability: Administrators should be able to adjust management practices appropriately, remain open to diverse opinions, and serve as role models for continuous learning and 2.4) Analytical Thinking and Problem Solving: Administrators should employ information-based decision-making, provide opportunities for personnel participation, and view problems as opportunities for sustainable school development.</p> Piyanut Choorat Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284460 Mon, 02 Mar 2026 00:00:00 +0700 Responsible Leadership and CSR Practices of Manufacturing SMEs in Samut Sakhon Province: A Qualitative Study https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283807 <p>This research consists purposes were 1. to examine the perspectives and meanings that leaders of small and medium-sized manufacturing enterprises (SMEs) attribute to corporate social responsibility (CSR) and 2. to explore decision-making patterns and CSR practices of SME leaders in Samut Sakhon Province. This study employed a qualitative research approach. The research instrument was a semi-structured interview. The target group consisted of 14 participants selected through purposive sampling. Data collected from the semi-structured interviews and relevant documents were analyzed using content analysis. The findings reveal that 1) SME leaders perceive CSR as closely linked to business survival, relationships with local communities, and the avoidance of social conflicts, rather than as formalized policies or standardized practices and 2) CSR-related decision-making and practices are highly centralized in leaders and are implemented in an informal manner, relying primarily on personal experience, contextual understanding of the local area, and relationships with stakeholders. These practices are shaped by constraints related to resources, time and organizational management systems. Nevertheless, SME leaders are able to exercise responsible leadership through flexibility, direct communication, and trust-building with local stakeholders. The findings theoretically support viewing CSR in SMEs as a context-embedded and relational process, in which responsible leadership functions as a key mechanism linking organizational systems with stakeholder engagement, with important implications for area-based SME development and policy design.</p> Korn Kangsadanporn Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283807 Mon, 02 Feb 2026 00:00:00 +0700 An Analysis of Content Creation Effectiveness for Promoting Chiang Mai’s Culture on the “Ni Ko Chue Ploy” TikTok Channel https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284178 <p>This research consists purposes were 1. to identify appropriate creative content strategies for promoting Chiang Mai’s culture on TikTok 2. to analyze the communicative effectiveness of cultural promotion content on the “Ni Ko Chue Ploy” TikTok channel and 3. to compare the effectiveness across different cultural content categories. This study employed a quantitative research design. The research instrument was a platform data analysis tool (TikTok Analytics). The sample consisted of 30 participants, selected through purposive sampling. The data collected from the questionnaire were analyzed using descriptive statistics, including percentages and mean values. The findings revealed that 1) the most effective strategy involved in-depth storytelling within a 22–41 second duration, utilizing comparative editing and strategic hashtag integration. These elements effectively leveraged cultural capital for digital communication, stimulating user engagement and driving the creative economy 2) Overall performance metrics showed an average engagement rate of 8.37% (Very Good) and an average reach rate of 5,924.21% (Outstanding), while the average watch-through rate was 7.43% (Needs Improvement) and 3) Comparative results indicated that although all three categories achieved “Very Good” engagement levels, religious and historical sites yielded the highest engagement, cultural activities and exhibitions achieved the most significant reach and lifestyle and local wisdom content recorded the highest average watch-through rate.</p> Chomphunut Makemuengthong Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284178 Sun, 08 Feb 2026 00:00:00 +0700 The Legal Issues Concerning the Judicial Process and The Enforcement of Criminal Penalties for Children and Juvenile https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/282744 <p>This research consists purposes were 1. to study the importance, meaning, concepts, theories, and principles related to the trial and punishment of children or juveniles 2. to conduct a comparative study of legal measures concerning the criminal justice process for children and juveniles in Thailand and other countries 3. to examine and analyze legal problems related to the trial and punishment process for children and juveniles and 4. to propose solutions to improve such processes. This study employs a qualitative research approach, drawing on documentary sources such as books, textbooks, theses, academic articles, research reports, statutory laws, Supreme Court judgments, and other relevant documents. The data were collected from both domestic and international sources and analyzed using content analysis. The content analysis revealed that 1) the trial and punishment of children or juveniles constitute a sensitive process grounded in human rights principles and the philosophy of rehabilitation, aiming to ensure that children can reintegrate into society as responsible citizens 2) the criminal justice process for children and juveniles in Thailand and abroad differs significantly in terms of legal enforcement and procedural safeguards 3) the Juvenile and Family Court Act and Juvenile and Family Procedure Act B.E. 2553 (2010) and the Penal Code still contain certain legal gaps concerning the procedures for bringing children into the justice system, resulting in inadequate protection under international standards and 4) these laws including the Criminal Procedure Code should be revised and improved, particularly in areas related to appeals, protection of child and juvenile offenders, and the authority and duties of officials. Such reforms are necessary to ensure that Thailand’s juvenile justice system aligns more closely with human rights principles and international norms.</p> Apicha Pidchayathanakorn Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/282744 Wed, 14 Jan 2026 00:00:00 +0700 The Use of Folk Song Video Media to Develop Spelling Skills in Grade 3 Students at Schools in the Phokaram Group Suphanburi Primary Education Service Area Office 2 https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284706 <p>This research consists purposes were 1. to develop folk song video media to improve final consonant reading skills of Grade 3 students 2. to determine the efficiency of the developed folk song video media and 3. to examine the value and benefits of using the media. The research employed a mixed-methods approach, using quantitative data to determine media efficiency and qualitative data from expert interviews. The sample consisted of 20 Grade 3 students from Wat Kiri Rattanaram School and Plapplachai School, Suphanburi Primary Education Service Area Office 2. the research instruments included folk song video media, a final consonant reading skills test, and expert interview forms. All instruments were validated by six experts, with Index of Item-Objective Congruence (IOC) values ranging from 0.67 to 1.00. The average IOC for content quality was 0.83, and for video media quality was 0.78, both exceeding the acceptable criteria.The results revealed that 1) the folk song video media developed from Suphanburi folk songs, namely Kiao Khao and E-Saew, were of high quality 2) the efficiency values (E1/E2) ranged from 81.25/88.67 to 83.50/87.67, with an overall efficiency of 82.38/88.17, which met the standard criterion of 80/80 and 3) interview findings from experts, teachers, and students indicated that the media improved reading and spelling skills, increased learning motivation and promoted appreciation of local folk culture. In conclusion, the folk song video media represent a high-quality and effective learning innovation that enhances final consonant reading skills of Grade 3 students while fostering the preservation of Suphanburi local cultural heritage.</p> Suwitchaya Kaewdee Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284706 Thu, 05 Mar 2026 00:00:00 +0700 Development of Standard Thai Folk Dance Training Curriculum Model Based on Practical Skills Theory with Design Thinking to Enhance Dance Learning Management Competency in Small Schools https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284009 <p>This research consists purposes were 1. to investigate the fundamental information and components of a Ram Wong Standard training curriculum model based on the Practice Skills Theory integrated with Design Thinking to enhance teachers’ competencies in performing arts instructional management for small schools, and 2. to develop the said training curriculum model. This study employed a quantitative research design. The research instruments consisted of an evaluation form for assessing the appropriateness of the curriculum components, an evaluation form for assessing the appropriateness of the training curriculum and an evaluation form for assessing the appropriateness of the training curriculum implementation manual. The sample comprised 32 teachers responsible for teaching dance in small-sized schools, selected through multistage sampling. In addition, the target group included five experts selected through purposive sampling. Data collected from the research instruments were analyzed using descriptive statistics, including the mean, standard deviation, and the index of item-objective congruence (IOC). The research findings revealed that 1) the developed training curriculum comprised six componentsprinciples, objectives, content, training process, training media, and assessment and evaluation. The overall suitability of the curriculum components was rated at the highest level (x̅= 4.93, S.D. = 0.25), with IOC values ranging from 0.80 to 1.00 and 2) the overall suitability of the training curriculum was also rated at the highest level (x̅= 4.83, S.D. = 0.38), with IOC values ranging from 0.80 to 1.00.</p> Chonthikarn Krasinhom Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284009 Tue, 03 Feb 2026 00:00:00 +0700