Journal of Social Science for Local Development Rajabhat Maha Sarakham University

Model of Service Quality Through Customer Value that Affects the Return of Customer Service in the Private Transport Businesses in the Upper Northeast

Nilnet Seesa — 2025-04-09

This research consists purposes were 1. to study the level of service quality, customer value, and return of service of private freight transport consumers in the upper northeastern region and 2. to study the direct and indirect influence of service quality and customer value on return of service of private freight transport consumers in the upper northeastern region. This is a quantitative research with a sample group of 449 customers of private freight transport businesses by convenient sampling using the online questionnaire Google Forms. The data collected from the questionnaires were analyzed using the SEM structural equation modeling analysis by AMOS Analysis. The research results found that 1) service quality has a direct influence on service return, service quality has a direct influence on customer value, and customer value has a direct influence on service return and 2) service quality has an indirect influence on service return through customer value. The results of the improved and developed structural equation model test are consistent with the empirical data with a significance level of 0.01. Therefore, improving service quality in terms of reliability, responsiveness, assurance, service tangibility, and customer care will increase customer perceived value, resulting in satisfaction and increasing the chances that customers will return to use the service again.

Factors in Deciding to use an Exercise Service Center in Ubon Ratchathani University of Faculty of Liberal Arts Students Academic Year 2024

Korranop Kanoklapassakul — 2025-04-15

This research consists purposes were 1. to study the factors affecting the choice of exercise facilities at Ubon Ratchathani University of the Faculty of Liberal Arts students, Academic Year 2024 2. to compare the factors affecting the choice of indoor and outdoor exercise facilities at Ubon Ratchathani University of the Faculty of Liberal Arts students Academic Year 2024 and 3. to study the relationship between the factors affecting the choice of exercise facilities at Ubon Ratchathani University of the Faculty of Liberal Arts students, Academic Year 2024. This is a quantitative research The research instrument is a questionnaire There are 400 samples from purposive selection. The data collected from the questionnaires were analyzed using descriptive statistics, including percentage, mean and standard deviation and comparison by t-test. The research results found that 1) Factors influencing the decision to use exercise service centers at Ubon Ratchathani University, service recipients considered all factors at the highest level (x̅ = 4.53, S.D. = 0.83) 2) The comparison of factors affecting the choice of indoor and outdoor exercise service centers at Ubon Ratchathani University by Faculty of Liberal Arts students in the academic year 2024 was not significantly different at the .05 level and 3) The results of the relationship test between overall factors and separated by factor components in the 4 aspects were highly related with statistical significance at the .05 level.

The Acceptance Factors of Artificial Intelligence (AI) Technology Influencing Employees’ Readiness for Implementation in Warehouse Management in Pathum Thani Province

Montinee Treesorn — 2025-04-14

This research consists purposes were 1. to study the level of importance of factors influencing the acceptance of artificial intelligence (AI) technology on the readiness for implementation in warehouse management among employees in Pathum Thani Province and 2. to investigate the specific AI acceptance factors affecting such readiness. This is a quantitative research. The research instrument is a questionnaire. The sample group is 400 people, which is derived from the sample size calculation using Taro Yamane's formula (1973) at an error level of 0.05. The data collected from the questionnaires were analyzed using descriptive statistics, including percentages, means, and standard deviations. Inferential analysis was performed using the multiple regression analysis. The research results found that 1) warehouse staff in Pathum Thani Province had positive attitudes towards AI, namely 1.1) attitude towards AI was at a high level (x̅= 4.25) 1.2) perceived benefits was at a high level (x̅= 4.22) 1.3) ease of use was at a high level (x̅= 4.09) and 2) factors of acceptance of artificial intelligence (AI) technology that influenced the readiness to use it in warehouse management of employees in Pathum Thani Province, the perceived benefits of AI was the factor with the highest influence, followed by attitude towards AI and ease of use, respectively.

The Execution of Educational Oversight in the Nakhon Sawan City Municipality Schools

Manus Yongthai — 2025-04-01

This research consists purposes were 1. to study the execution of educational oversight in the Nakhon Sawan City Municipality Schools and 2. to compare the execution of educational oversight in the Nakhon Sawan City Municipality Schools and Individual factors. This is a quantitative research The research instrument is a questionnaire which is a 5 level rating scale with a reliability of 0.95 for the whole document. The sample group is 336 teachers in educational institutions under the Nakhon Sawan Municipality in 2024. The data collected from the questionnaires were analyzed using descriptive statistics, including percentages, means, standard deviations and comparisons using t-tests and F-tests, and paired tests using Scheffe's Method. The research results found that 1) The overall rating mean of the execution of educational oversight in the Nakhon Sawan City Municipality schools was at a high level (μ = 4.25, σ =.52) and 2) The various individual factors of gender, education level and teaching experience were no different from the mean of the execution of educational oversight in the Nakhon Sawan City Municipality schools. However there were different in the execution of educational oversight in the Nakhon Sawan City Municipality schools among age groups statistically significant at .05 level. Only two population pairs were discovered when comparing pairs: the 51–60-year-old and the younger 30-year-old and the 51–60-year-old and the 41–50-year-old.

Thuay Fa Pao Fon

Anuchit Seemorot — 2025-04-06

This research consists purposes were 1. to study the belief of Nang Dong in the rituals of Nong Nuea Village Village No.4 Paeng Subdistrict Kosum Phisai District Maha Sarakham Province and 2. to create a dance composition Thua Fa Pao Fon. This is a qualitative research The research instruments are interviews and observation forms. The research sample consists of 9 people who were selected purposively. The data collected from documents and research instruments were content analysis. The research results found that 1) The beliefs of the Isan people are about angels, ghosts, spirits, auspicious times, premonitions, ancestral spirits, fortune, belief in souls and adherence to karma which are the sources of faith and confidence. These beliefs can bring both good and bad things to people. Most people use their beliefs as a standard to control themselves in their lives including creating good fortune for themselves by performing rituals that are organized according to traditions, laws or social regulations which are symbolic of values to create comfort or encouragement to continue living or it may be their own faith in each religion which creates rituals based on their beliefs and faith and 2) The performance Thuay Fa Pao Fon presents the performance according to the following processes: 2.1) Performance format 2.2) Dressing 2.3) Line formation 2.4) Performance design 2.5) Make-up and 2.6) Lyrics and music. It brings a new creative thinking process based on the principles of aesthetic theory and the concept of dance innovation to create a more beautiful and interesting dance composition

The Development of Hybrid Training to Promote the Volleyball Skills for Matthayomsuksa 1 Students

Pattharapong Thornmerith — 2025-04-03

This research consists purposes were 1. to develop adaptive training (hybrid) to promote effective volleyball skills according to the 75/75 criteria. 2. to compare the learning achievement results of volleyball skills with the 75 percent criteria. 3. to compare volleyball skills with the 75 percent criteria. and 4. to study the satisfaction of trainees towards adaptive training (hybrid). This is a quantitative research The research instruments consisted of an achievement test a volleyball skills test and a training satisfaction questionnaire. The sample group was 174 students in Mathayom 1 at Nong Ya Ma Municipality School (Roi Et Municipality Sports School) in the academic year 2024 The research was conducted by purposive selection. The data collected from the research instruments were analyzed using descriptive statistics, including percentages, means, standard deviations and comparisons using t-tests The research results found that 1) Adaptive training to promote volleyball skills For Mathayom 1 students the efficiency was 77.50/79.58 which was in line with the set criteria 2) Mathayom 1 students had academic achievement scores significantly higher than the criteria at the .05 level 3) Mathayom 1 students had volleyball skills of 80.63 percent, of which 79.17 percent were low-handed skills, 85.00 percent were high-handed skills, 80.83 percent were high-handed serving skills, and 77.50 percent were high-handed spiking skills and 4) Mathayom 1 students had a high level of satisfaction with the adaptive training (x̅= 4.32, S.D. = 4.33)

Factors Influencing Consumers Decisions to Purchase Lipstick in the Nakhon Rangsit Area Pathum Thani Province

Seatthawut Boonnum — 2025-04-14

This research consists purposes were 1. to study the 5A marketing factors of consumers in Nakhon Rangsit District Pathum Thani Province 2. to study and compare the decision to buy lipstick of consumers in Nakhon Rangsit District Pathum Thani Province and 3. to study the factors that affect the decision to buy lipstick of consumers in Nakhon Rangsit District Pathum Thani Province. This is a quantitative research. The research instrument is a questionnaire. There is a sample of 400 people using Taro Yamane's (1973) calculation formula. The sample size has a confidence level of 95 percent or 0.95 at an error level of 0.05 from specific sampling. The data collected from the questionnaires is analyzed using descriptive statistics including percentages, means and standard deviations. The research results found that 1) the 5A marketing factors were at a high level overall (x̅= 3.53, S.D.= 0.496) 2) the decision to buy lipstick of consumers in Nakhon Rangsit District Pathum Thani Province, in different consumer groups, had no statistically significant difference in decision to buy lipstick (.269) and 3) the level of opinions on the decision to buy lipstick of consumers in Nakhon Rangsit District Pathum Thani Province was at a high level overall (x̅= 3.63, S.D.= 0.686).