https://so02.tci-thaijo.org/index.php/soc-rmu/issue/feed Journal of Social Science for Local Development Rajabhat Maha Sarakham University 2026-01-15T22:38:04+07:00 รองศาสตราจารย์ ดร.วาริธ ราศรี (Assoc. Prof. Dr. Warit Rasri) sanowa_cmu@hotmail.com Open Journal Systems <p><strong>Journal of Social Science for Local Development Rajabhat Mahasarakham University</strong></p> <p><strong>The Purpose</strong> <br /> 1. To receive and publish articles covering the social sciences, including general social science , law , political science , public administration , humanities (music , dance , art) , linguistics , education , business administration , development , religion, philosophy, and all. to other interdisciplinary subjects for local development</p> <ol start="2"> <li>To receive publication of 2 types of articles: research articles, academic articles . This will bring benefits in terms of knowledge, thoughts, concepts, theories, as well as new research techniques for the development of communities, localities, society, and the nation. </li> </ol> <p><strong>Journal schedule</strong> </p> <p> Journal of Social Science for Local Development Rajabhat Mahasarakham University Created for publication of articles covering the social sciences, including general social sciences, law, political science, public administration, humanities (music, dance, art), linguistics, education, business administration, development, religion, philosophy, and including other interdisciplinary studies for local development By the nature of the published articles, there are two types: research articles and academic articles. The journal is scheduled to be issued quarterly, 4 issues per year, as follows: </p> <p> Issue 1 between January – March</p> <p> Issue 2 between April – June</p> <p> Issue 3 between July - September</p> <p> Issue 4 between October - December</p> <p><strong>Journal regulations</strong> </p> <ol> <li>It is an article that covers the scope of social sciences, including general social sciences, law, political science, public administration, humanities (music, dance, art), linguistics, education, business administration, development, religion, philosophy, and other interdisciplinary subjects. for local development</li> <li>It is an article according to the specified type, divided into 2 types: research article and academic article. Each type of article must be written according to the form of the Journal of Social Science for Local Development. Rajabhat Mahasarakham University that are specified only, such as having the complete name and address of the author, and having an abstract in Thai and English, the reference documents are in the same format, using the APA citation system, etc.</li> <li>It is an article that has never been published in any other journal before. If the author uses work that has been previously published in any other journals Come and request to be published again. Journal of Social Science for Local Development Rajabhat Mahasarakham University There will be strict punishment measures, namely the cancellation of that article. and the right to not be published by that author forever.</li> <li>It is an article. that must be sent through the Taijo system link (thaijo) Journal of Social Science for Local Development Rajabhat Mahasarakham University <a href="https://so02.tci-thaijo.org/index.php/soc-rmu/submissions">https://so02.tci-thaijo.org/index.php/soc-rmu/submissions</a> only</li> <li>It is an article that must be considered by no less than 2 experts (Peer Review) as selected by the editorial team according to the field of study. or have expertise or has a related field of relationship and has no conflict of interest with the owner of the article or the author. It is double blinded, meaning the name of the owner of the article is concealed from the expert and the owner of the article does not know the name of the expert.</li> <li>If any article work Passed the consideration of experts (Peer Review). The owner of the article or the author must complete the revision of the article according to the recommendations of the experts (Peer Review) and must submit a completely edited version of the article (Revise). Go back through the link to the Taijo system (thaijo) Journal of Social Science for Local Development Rajabhat Mahasarakham University<a href="https://so02.tci-thaijo.org/index.php/soc-rmu/submissions">https://so02.tci-thaijo.org/index.php/soc-rmu/submissions</a> only</li> <li>And when the author submits the complete edited article into the system, the editorial team will screen it. Check the correctness of the article work for completeness again If it is complete and complete, the journal will accept publication of the article. But if it is not completely complete, the journal will reply/bounce back the article in the system. Allow the author to edit and improve the article until it is completely complete.</li> <li>Article works will have expenses for publication, divided into 2 types: 1) Thai version articles, 3,500 baht per article, and 2) English version articles, 4,000 baht per article. The journal will collect the cost. Pay only when the article is produced. Passed the check for redundancy by the Taijo system (copy catch), which must not exceed 15% only (the journal will notify you of the results through 2 channels, namely through the system and via email (there will be no charge Additional expenses other than those announced here in every case) Krungthai Bank ชื่อบัญชี รายได้อื่นๆ มรม. (เลขที่บัญชี 476-0-42088-6)</li> <li>Article submitter or author Journal regulations must be strictly followed. Especially if any article It has not been considered by experts (Peer Review) and the article has not been edited according to their suggestions. </li> </ol> <p><strong>Research Ethics</strong></p> <p><strong style="font-size: 0.875rem;"> 1.Editorial Ethics</strong></p> <p> 1.1 Editorial Policies and Guidelines The Editor shall establish clear policies, objectives, submission guidelines, and all relevant details of the journal to ensure that authors can comply accurately with the prescribed rules and regulations.</p> <p> 1.2 Preliminary Manuscript Screening The Editor shall conduct an initial assessment of submitted manuscripts. Each manuscript must undergo a plagiarism detection process using the ThaiJO (CopyCatch) system, with a similarity index not exceeding 15%. Manuscripts will then be evaluated based on content quality, scope, structure, accuracy of information, and completeness in accordance with the journal’s formatting requirements prior to proceeding to subsequent review processes. The Editor shall also conduct an initial screening for content that constitutes severe defamation or serious disparagement of individuals, organizations, or fundamental social institutions.</p> <p> 1.3 Selection of Peer Reviewers and Review Process The Editor and the Editorial Board shall appoint and select qualified peer reviewers who possess expertise directly relevant to the manuscript’s field or have appropriate related experience capable of providing scholarly and critical evaluations. Reviewers must not be affiliated with the same institution as the author(s). The journal employs a double-blind peer review process, in which the identities of authors, co-authors, and reviewers are kept strictly confidential and are not disclosed to one another, in order to prevent bias and avoid potential conflicts of interest.</p> <p> 1.4 Conflict of Interest and Editorial Neutrality Members of the Editorial Board must have no conflicts of interest with authors, reviewers, or any other parties involved in the manuscript evaluation process, in any form. In cases where a conflict of interest exists, the Editor shall recuse themselves from handling the manuscript and assign another member of the Editorial Board to take responsibility. Editors must remain impartial, unbiased, and free from any personal or professional interests.</p> <p> 1.5 Editorial Responsibilities The Editor’s primary responsibilities include soliciting manuscripts, communicating and negotiating with authors, and reviewing and refining manuscripts to ensure accuracy, completeness, and academic quality prior to public dissemination and publication.</p> <p> 1.6 Final Editorial Authority and Ethical Enforcement The Editor has the authority to make final and binding decisions in all matters related to manuscript handling and publication.</p> <p> 1) Manuscript Withdrawal and Claims for Damages: In cases where an author requests to withdraw a manuscript, the Editor reserves the right to claim compensation for any damages incurred as a result of the author’s actions. This applies particularly in situations where research misconduct or violations of research ethics are identified, or where an author requests withdrawal or cancellation of publication in order to submit the manuscript for publication in another academic journal or to present it at another academic conference, after the manuscript has already undergone peer review and reviewer honoraria have been paid.</p> <p> 2) Detection of Similarity During the Review Process: If similarity to other published works is identified during the manuscript evaluation process, the Editor shall suspend the review and request a formal explanation from the author. If the explanation is deemed unreasonable or insufficient, the manuscript shall be rejected for publication.</p> <p> 3) Detection of Similarity After Publication: If similarity or plagiarism is discovered after the article has been published, the Editor shall retract the article from the journal and immediately publish an official retraction notice stating that the article has been withdrawn from the journal.</p> <p> 4) Plagiarism, Duplicate Publication, and Substantial Overlap: In cases where plagiarism, duplicate publication, or substantial overlap with other works is identified (e.g., verbatim copying of entire paragraphs), the manuscript shall be rejected immediately. If minor similarity is detected, the Editor shall notify the author to revise the manuscript accordingly prior to proceeding with the review process.</p> <p> 5) Resolution of Operational and Procedural Issues: In the event of any problems arising from the journal’s operations or editorial procedures, the Editor shall be responsible for reviewing and adjudicating the matter. The Editor’s decision shall be final in all cases.</p> <p><strong> </strong></p> <ol start="2"> <li><strong> Reviewer Ethics</strong></li> </ol> <p> 2.1 Scholarly Recommendations Reviewers are expected to identify and recommend relevant and significant scholarly works that are closely related to the manuscript under review, particularly in cases where such works have not been appropriately cited by the author.</p> <p> 2.2 Conflict of Interest Reviewers must have no conflicts of interest with the author(s), such as prior collaboration, personal relationships, or any other circumstances that could compromise their ability to provide independent, objective, and unbiased evaluations. If a reviewer has, or becomes aware of, any potential conflict of interest, they must immediately inform the Editor and decline the review assignment.</p> <p> 2.3 Confidentiality Reviewers must treat all manuscripts received for review as confidential documents. They shall not disclose any part or all of the manuscript, or any information contained therein, to individuals who are not directly involved in the journal’s editorial process throughout the entire review period.</p> <p> 2.4 Reporting of Similarity or Plagiarism Reviewers must notify the Editor if they identify any part of the manuscript that shows clear evidence of similarity, overlap, or plagiarism with previously published works.</p> <p> 2.5 Objectivity and Professional Judgment Reviewers shall evaluate manuscripts only within their areas of expertise, considering the significance, originality, and scholarly contribution of the content to the relevant field. Evaluations must be based on academic merit, analytical rigor, and evidence-based judgment, and must not rely on personal opinions that lack scholarly justification.</p> <p> </p> <ol start="3"> <li><strong> Author Ethics</strong></li> </ol> <p> 3.1 Compliance with Journal Policies Authors must carefully study and fully understand the journal’s regulations, procedures, processes, submission requirements, and guidelines prior to manuscript submission.</p> <p> 3.2 Manuscript Preparation and Format Authors must thoroughly review and ensure that their manuscripts comply with the journal’s prescribed structure, format, and required components before submission.</p> <p> 3.3 Online Submission Authors must submit manuscripts exclusively through the journal’s online submission system.</p> <p> 3.4 Originality and Ethical Conduct Authors must adhere to ethical standards and must not submit manuscripts or works authored by others, in whole or in part, without proper authorization or acknowledgment, for the purpose of publication.</p> <p> 3.5 Prohibition of Redundant Publication Authors must not submit manuscripts or works that have already been published elsewhere for duplicate or redundant publication in the journal.</p> <p> </p> <p><strong> Editor</strong></p> <p><strong>Assoc. Prof. Dr. Warit Rasri</strong></p> <p> </p> https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283375 Integrated Marketing Communication Affecting the Decision to Use Services of the Government Savings Bank in Maha Sarakham Province 2025-11-29T22:49:22+07:00 Phongnarit Kaewta phongnarit22@gmail.com <p>This research consists purposes were 1. to examine the level of integrated marketing communication of the Government Savings Bank in Maha Sarakham Province 2. to examine the level of customers’ decision-making in choosing the services of the Government Savings Bank in Maha Sarakham Province and 3. to investigate the effects of integrated marketing communication on customers’ decision-making in choosing the services of the Government Savings Bank in Maha Sarakham Province. This study employed a quantitative research design. The research instrument was a questionnaire. The sample consisted of 400 customers of the Government Savings Bank in Maha Sarakham Province, selected through purposive sampling. The data collected from the questionnaires were analyzed using descriptive statistics and inferential statistics, including multiple correlation analysis and multiple regression analysis. The results of the study revealed that 1) Customers of the Government Savings Bank in Maha Sarakham Province demonstrated a high overall level of agreement with integrated marketing communication (x̅ = 4.40, S.D. = 0.55) 2) Advertising was positively correlated with overall service usage decision (r = 0.403). Personal selling was also positively correlated with service usage decision (r = 0.367), followed by direct marketing (r = 0.334), publicity and public relations (r = 0.466) and sales promotion (r = 0.288) and 3) Integrated marketing communication was positively associated with service usage decision at the .05 level of statistical significance. An analysis of the predictive variables indicated that publicity and public relations exerted the strongest influence on service usage decision (β = 0.323).</p> 2026-02-07T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283971 A Model for Developing Young Social Entrepreneurs Through Social Engineering Process Integrating Design Thinking to Create Added Value for Community Products 2026-01-04T21:49:28+07:00 Naruedol Sawatsri naruedol.sa@rmu.ac.th <p>The purposes of this research were 1. to develop a model for fostering young social entrepreneurs through the Social Engineer Process 2. to integrate Design Thinking processes into the value creation of community products and 3. to analyze the impact of innovation on the community. This study employed a qualitative research design. The research instruments consisted of in-depth interviews and non-participant observations, guided by the Design Thinking process. Data collected from the research instruments, together with relevant documentary sources, were analyzed using content analysis. The findings revealed the following 1)A development model for next-generation social entrepreneurs, comprising four core processes 1.1) Building foundational social engineering skills, transforming learners’ roles into active observers through the use of tools such as the Divine Tool, Life Clock and Developmental Timeline, which support systematic reflection and situational awareness 1.2) Decoding and managing community knowledge, employing value chain analysis and fishbone diagrams to systematically identify root causes of community problems 1.3) Innovation synthesis through the M.I.C. Model integrated with Design Thinking, facilitating the development of problem-solving approaches via Modification, Improvement and Creation and 1.4) Prototyping and scaling toward social enterprises, emphasizing innovation prototyping and real-user testing to develop sustainable business models that deliver shared value back to the community 2) The integration of Design Thinking processes in enhancing value-added community products, focusing on the integration of Design Thinking with the M.I.C. Model strategy to generate added value for community-based products. The results indicated that 2.1) Modification contributed to reducing supply chain waste through collaborative raw material management with local agricultural networks 2.2) Improvement enhanced the consistency of organic soil production standards while reducing environmental impacts and 2.3) Creation led to the development of an innovative ready-to-use planting soil packaged in biodegradable materials, supporting environmentally sustainable product innovation and 3) and social impacts within the community. Environmentally, it created value through the development of a high-quality organic soil product packaged in biodegradable, eco-friendly materials, designed for residents in limited living spaces such as condominiums and student dormitories, thereby aligning with urban lifestyles. The product was developed through an efficient production process and achieved reliable organic agriculture certification standards<strong>. </strong>Socially, the innovation facilitated the transfer of knowledge and production technologies to local community members, enabling independent business operations and strengthening sustainable community self-reliance</p> 2026-02-04T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283580 The Impact of Service Quality Model on Intention to Repeat Service Among Customers of Thailand Post Company Limited in Maha Sarakham Province 2025-12-10T19:43:25+07:00 Jakkree Uthaima katibkab@gmail.com <p>The purpose of this research 1. to study the service quality of Thailand Post Company Limited in Maha Sarakham Province from the customers' perspective 2. to study the intention to use the services of customers of Thailand Post Company Limited in Maha Sarakham Province and 3. to examine the impact of the service quality model on customers’ intention to reuse the services of Thailand Post Company Limited in Maha Sarakham Province. This study employed a quantitative research design. The research instrument was a questionnaire. The sample consisted of 385 customers who used the services of Thailand Post Company Limited in Maha Sarakham Province. The sample size was determined using the population sample size calculation formula proposed by W.G. Cochran (1953). The data collected from the questionnaires were analyzed using descriptive statistics, including percentage, mean and standard deviation. In addition, multiple correlation analysis and stepwise multiple regression analysis were conducted. The results reveal that 1) Customers of Thailand Post Company Limited in Maha Sarakham Province perceived the overall service quality at the highest level (x̅= 4.53, S.D.=0.65). This included the dimensions of assurance, tangibles, reliability, and responsiveness, while empathy was rated at a high level 2) Customers of Thailand Post Company Limited in Maha Sarakham Province expressed their overall repurchase intention at the highest level (x̅= 4.61, S.D.=0.59) and 3) Service Quality comprising responsiveness, assurance, empathy, and tangibles has a positive impact on repurchase intention. furthermore, the correlation analysis reveals that all dimensions of service quality, including tangibles, responsiveness, reliability, empathy and assurance, have a strong positive correlation with overall repurchase intention at a statistical significance level of .05.</p> 2026-02-11T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283984 Development of Vocal Skills Based on Seth Riggs’s Concept to Promote Singing Ability for Students in the Creative Music Program Phranakhon Si Ayutthaya Rajabhat University 2026-01-07T20:09:11+07:00 Songpon Kochsanee kochasanee@hotmail.com <p>This research consists purposes were 1. to develop a set of vocal technique training activities based on Seth Riggs’ concept in order to enhance singing performance abilities of students in the Creative Music Program at Phranakhon Si Ayutthaya Rajabhat University 2. to compare the singing performance abilities of students before and after the implementation of the activity-based vocal training program and to examine whether their posttest performance meets the 70 percent achievement criterion and 3. to investigate students’ satisfaction with the vocal technique training activities based on Seth Riggs’ concept. This study employed a quantitative research design. The research instruments consisted of a vocal technique training activity package based on Seth Riggs’ concept, a singing performance ability assessment and a student satisfaction questionnaire. The target group comprised five students from the Creative Music Program at Phranakhon Si Ayutthaya Rajabhat University, selected through purposive sampling. Data collected from the research instruments were analyzed using descriptive statistics, including percentages, means and standard deviations. In addition, inferential statistical analysis was conducted using the Wilcoxon signed-rank test, a nonparametric statistical method. The results of the study indicated that 1) The vocal technique training activity package based on Seth Riggs’ concept consisted of the following components: conceptual framework and principles, objectives, instructional content, teaching procedures and learning activities, learning atmosphere management and assessment methods 2) The students’ singing performance ability after participating in the activity package (x̅= 18.60, S.D. = 0.55) was higher than their performance prior to the implementation of the package (x̅= 10.60, S.D. = 1.95), with a statistically significant difference at the .05 level and 3) Students’ satisfaction with the vocal technique training activity package was rated at the highest level (x̅= 4.91, S.D. = 0.11). Therefore, the vocal technique training activities based on Seth Riggs’ concept were effective in enhancing students’ singing performance abilities. The key features of the activity package include (1) its ability to analyze individual learners’ vocal problems and vocal usage techniques (2) the inclusion of systematic vocal warm-up exercises that clearly address vocal difficulties (3) its effectiveness in expanding vocal range, enabling students to sing both higher and lower pitches and (4) its emphasis on understanding vocal mechanisms in accordance with individual physiological characteristics.</p> 2026-02-06T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283767 Factors Influencing Consumers' Decision to Use Cash on Delivery (COD) Services When Purchasing Products Online in Udon Thani Province 2025-12-30T22:40:59+07:00 Jintana Suriyasri orjintana2021@gmail.com <p>This research consists purposes were 1. to examine the general characteristics of consumers who use COD services 2. to assess consumers' perceptions of influential factors and their decision-making regarding COD services 3. to analyze the relationships between influential factors and COD service usage decisions and 4. to determine the influence of these factors on consumers' decisions to use COD services. The study employed a quantitative research design. The research instrument was a questionnaire and the sample consisted of consumers residing in Udon Thani Province, aged 18 years and above, who had purchased products online within the past six months and had used cash-on-delivery (COD) services at least once. The sample size was determined using Cochran’s (1977) formula at a 95% confidence level, yielding a total of 400 respondents. The sampling techniques applied were purposive sampling and convenience sampling. Data collected from the questionnaires were analyzed using descriptive statistics, including percentages, means and standard deviations, as well as inferential statistics, namely Pearson’s product moment correlation coefficient and multiple regression analysis The research findings revealed that 1) the majority of respondents were female (58.0%), aged 20-29 years (41.25%), held bachelor's degrees (74.5%), worked in private companies (37.25%), earned monthly incomes of 10,001-20,000 baht (40.25%), shopped online 2-3 times per month (40.5%), primarily used the Shopee platform (38.5%) and used COD services 3-5 times in the past six months (40.25%) 2) the overall level of importance of influential factors on COD service usage decisions was high (x̅= 4.26, S.D. = 0.45) 3) the level of decision-making to use COD services was high (x̅= 4.28, S.D. = 0.45), with the highest mean score for recommending COD services to friends or family (x̅= 4.32, S.D. = 0.77) and 4) all four factors showed positive correlations with COD service usage decisions at a statistical significance level of .01</p> 2026-01-14T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/282484 Punishment Measures for Children and Youth According to the Criminal Code and the Juvenile and Family Court and Procedure Act B.E. 2553 2025-10-18T16:04:30+07:00 Pornpitchaya Narkwichian pornpitchaya.2565@gmail.com <p>This research consists purposes were 1. to examine the background, concepts and theories underlying the juvenile justice system 2. to study criminal penalties and criminal liability in Thailand and selected foreign jurisdictions, namely the United Kingdom, the United States of America, the French Republic and Japan 3. to analyze legal problems related to punitive measures and the juvenile justice process and 4. to propose recommendations for improving laws governing juvenile offenders in order to enhance legal clarity and ensure the protection of individual rights as prescribed by law. This study employed a qualitative research approach using documentary research methods. The data were collected from criminal law materials and the Juvenile and Family Court and Juvenile and Family Procedure Act B.E. 2553 (2010), including books, articles, academic journals, news reports, research studies, theses, and related academic works. In addition, foreign laws and relevant scholarly publications in both Thai and foreign languages were reviewed. The data were obtained from documentary sources and online databases. The data collected from relevant documents were analyzed using content analysis The study found that 1) Historically, society did not perceive children and youth as likely to commit crimes; therefore, specific punitive measures for them were not established. Over time, however, the increasing incidence of juvenile offenses led to the recognition of the need for appropriate sanctions. While the fundamental purpose of criminal law is to deter crime through punishment, the application of such principles must be contextualized to align with the unique values and social structures of each country. This reflects the understanding that legal systems should be tailored rather than uniformly applied across all nation 2) The punishment and criminal liability measures of Thailand and foreign countries study classified the study into four topics. In England, the United States, the Republic of France, and Japan, the similarity is considering the crimes of violence committed. The principle of intent consists of age from the United States, especially in North Carolina. The lowest age limit of 6 years can be criminalized if they commit a serious and conscientious crime and can apply criminal punishment to children and youth who commit crimes, unlike Thailand 3) Thailand places more emphasis on age than on the type or severity of the offense when determining punishment, often favoring protective rather than punitive measures and 4) It is recommended that courts consider the seriousness of the offense, repeat offending, intent and age in determining appropriate penalties.</p> 2026-01-26T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284009 Development of Standard Thai Folk Dance Training Curriculum Model Based on Practical Skills Theory with Design Thinking to Enhance Dance Learning Management Competency in Small Schools 2026-01-05T23:32:49+07:00 Chonthikarn Krasinhom krasinhom1@hotmail.com <p>This research consists purposes were 1. to investigate the fundamental information and components of a Ram Wong Standard training curriculum model based on the Practice Skills Theory integrated with Design Thinking to enhance teachers’ competencies in performing arts instructional management for small schools, and 2. to develop the said training curriculum model. This study employed a quantitative research design. The research instruments consisted of an evaluation form for assessing the appropriateness of the curriculum components, an evaluation form for assessing the appropriateness of the training curriculum and an evaluation form for assessing the appropriateness of the training curriculum implementation manual. The sample comprised 32 teachers responsible for teaching dance in small-sized schools, selected through multistage sampling. In addition, the target group included five experts selected through purposive sampling. Data collected from the research instruments were analyzed using descriptive statistics, including the mean, standard deviation, and the index of item-objective congruence (IOC). The research findings revealed that 1) the developed training curriculum comprised six componentsprinciples, objectives, content, training process, training media, and assessment and evaluation. The overall suitability of the curriculum components was rated at the highest level (x̅= 4.93, S.D. = 0.25), with IOC values ranging from 0.80 to 1.00 and 2) the overall suitability of the training curriculum was also rated at the highest level (x̅= 4.83, S.D. = 0.38), with IOC values ranging from 0.80 to 1.00.</p> 2026-02-03T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283807 Responsible Leadership and CSR Practices of Manufacturing SMEs in Samut Sakhon Province: A Qualitative Study 2025-12-19T16:12:04+07:00 Korn Kangsadanporn apirat.k@rsu.ac.th <p>This research consists purposes were 1. to examine the perspectives and meanings that leaders of small and medium-sized manufacturing enterprises (SMEs) attribute to corporate social responsibility (CSR) and 2. to explore decision-making patterns and CSR practices of SME leaders in Samut Sakhon Province. This study employed a qualitative research approach. The research instrument was a semi-structured interview. The target group consisted of 14 participants selected through purposive sampling. Data collected from the semi-structured interviews and relevant documents were analyzed using content analysis. The findings reveal that 1) SME leaders perceive CSR as closely linked to business survival, relationships with local communities, and the avoidance of social conflicts, rather than as formalized policies or standardized practices and 2) CSR-related decision-making and practices are highly centralized in leaders and are implemented in an informal manner, relying primarily on personal experience, contextual understanding of the local area, and relationships with stakeholders. These practices are shaped by constraints related to resources, time and organizational management systems. Nevertheless, SME leaders are able to exercise responsible leadership through flexibility, direct communication, and trust-building with local stakeholders. The findings theoretically support viewing CSR in SMEs as a context-embedded and relational process, in which responsible leadership functions as a key mechanism linking organizational systems with stakeholder engagement, with important implications for area-based SME development and policy design.</p> 2026-02-02T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/282744 The Legal Issues Concerning the Judicial Process and The Enforcement of Criminal Penalties for Children and Juvenile 2025-11-19T21:01:31+07:00 Apicha Pidchayathanakorn pidchayathanakorn@hotmail.com <p>This research consists purposes were 1. to study the importance, meaning, concepts, theories, and principles related to the trial and punishment of children or juveniles 2. to conduct a comparative study of legal measures concerning the criminal justice process for children and juveniles in Thailand and other countries 3. to examine and analyze legal problems related to the trial and punishment process for children and juveniles and 4. to propose solutions to improve such processes. This study employs a qualitative research approach, drawing on documentary sources such as books, textbooks, theses, academic articles, research reports, statutory laws, Supreme Court judgments, and other relevant documents. The data were collected from both domestic and international sources and analyzed using content analysis. The content analysis revealed that 1) the trial and punishment of children or juveniles constitute a sensitive process grounded in human rights principles and the philosophy of rehabilitation, aiming to ensure that children can reintegrate into society as responsible citizens 2) the criminal justice process for children and juveniles in Thailand and abroad differs significantly in terms of legal enforcement and procedural safeguards 3) the Juvenile and Family Court Act and Juvenile and Family Procedure Act B.E. 2553 (2010) and the Penal Code still contain certain legal gaps concerning the procedures for bringing children into the justice system, resulting in inadequate protection under international standards and 4) these laws including the Criminal Procedure Code should be revised and improved, particularly in areas related to appeals, protection of child and juvenile offenders, and the authority and duties of officials. Such reforms are necessary to ensure that Thailand’s juvenile justice system aligns more closely with human rights principles and international norms.</p> 2026-01-14T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284051 The Impact of Digital Marketing Communication on the Decision to Use the PEA Smart Plus Application in Maha Sarakham Province 2026-01-05T23:29:21+07:00 Wised Yodsanit wisedloveaor@gmail.com <p>The purposes of this research were 1. to study digital marketing communication in MahaSarakham Province 2. to examine the decision-making process regarding the use of the PEA Smart Plus application in MahaSarakham Province and 3. to investigate the impact of digital marketing communication on the decision to use the PEA Smart Plus application in MahaSarakham Province. This study employed a quantitative research design. The research instrument was a questionnaire, and the sample consisted of 400 respondents, determined using Taro Yamane’s (1973) formula. The data collected from the research instrument were analyzed using descriptive statistics, including means and standard deviations, as well as multiple correlation analysis and stepwise multiple regression analysis. The results of the study revealed that 1) The overall level of digital marketing communication among users of the PEA Smart Plus application in Maha Sarakham Province was at the highest level (x̅= 4.64, S.D. = 0.64). When ranked from highest to lowest, the components were personal selling (PER), direct marketing (DIR), public relations (PUB), advertising (ADV), and sales promotion (SAL), respectively 2) The the overall level of decision-making regarding the use of the PEA Smart Plus application was also at the highest level (x̅= 4.80, S.D. = 0.52) and 3) digital marketing communication, consisting of public relations (PUB), direct marketing (DIR), advertising (ADV), sales promotion (SAL) and personal selling (PER), had a positive effect on the decision to use the PEA Smart Plus application in MahaSarakham Province, with statistical significance at the .05 level.</p> 2026-02-06T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283829 The Development of an Evaluation Model for Educational Management for Teachers in Small Size Schools 2025-12-26T22:57:33+07:00 Wachira Chaonuea chownuaja@gmail.com <p>This research consists purposes were to analyze the visualization of stakeholders regarding the design and development of an evaluation model for educational management for teachers in small size schools. This study employed a mixed-methods research design, integrating quantitative and qualitative approaches. The research instruments consisted of focus group discussion protocols and questionnaires. The quantitative sample comprised 600 participants, including school administrators, teachers, and educational supervisors, selected through cluster random sampling. In addition, 24 key informants for the focus group discussions were selected using purposive sampling. Data collected from the research instruments were analyzed using descriptive statistics, including mean scores, standard deviations, and the modified Priority Needs Index (PNI<sub>modified</sub>). Qualitative data were analyzed through content analysis. Furthermore, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM) were conducted using the AMOS software. The result indicated that the stakeholders' visualization for regarding the design and development of an evaluation model for educational management for teachers in small size schools comprises three main components 1) Teachers' learning management 2) School administrator's learning management and 3) Stakeholder participation. The teaching management aspect comprised 6 indicators with factor loading between 0.81-0.86, the school administrator's learning management aspect comprised 5 indicators with factor loading between 0.82-0.85 and the stakeholder participation aspect comprised 4 indicators with factor loading between 0.82-0.87. All indicators had component weights greater than .30. The evaluation model for educational management for teachers in small schools was consistent with empirical data (<em>c<sup>2</sup></em>= 10.47, <em>df</em> = 29, <em>P-Value</em> = 1.00, <em>GFI</em> = 1.00, <em>CFI </em>= 1.00, <em>TLI </em>= 1.42, <em>RMR</em> = 0.00, <em>RMSEA</em> = 0.00), and the index of priority needs for educational management for teachers in small schools shows that the aspect of stakeholder participation has the highest necessary demand index.</p> 2026-02-03T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/282829 Designing Event Activities for Cultural Communication of Community Cotton Fabrics in Ban Lat Village to Promote Sales 2025-12-07T20:59:33+07:00 Sureepron Klungprasri sureepronklungprasri@gmail.com <p>This research consists purposes were to design an event activity for cultural communication of community cotton textiles in Ban Lat Village. It employed a qualitative research approach. The research instrument was a semi-structured interview. The target group consisted of 20 participants selected through purposive sampling based on predefined criteria. Data collected from relevant documents and semi-structured interviews were analyzed using content analysis. The research findings revealed that the design of event activities for the cultural communication of community cotton textiles in Ban Lat Village adopts a creative design approach that employs cultural symbols to communicate the meanings, values and traditional production processes of locally woven cotton. These practices, inherited across generations, reflect the transmission of indigenous knowledge within the community. The activities were developed to integrate creative concepts and aesthetic principles with the aim of engaging audiences, enhancing the event atmosphere, and creating memorable cultural experiences. The event design was structured around four creative design domains: 1) content design, emphasizing exhibitions of textile patterns and colors produced through natural dyeing processes, including mud, plant based materials and indigo 2) theme design, utilizing a cotton-based theme to reinforce cultural identity through participant dress codes 3) program design, comprising exhibitions, live demonstrations of natural dyeing, an opening cultural performance and a contemporary fashion show involving community members and 4) environmental context design, which incorporated natural materials and spatial arrangements reflecting traditional cotton production and natural dyeing practices.</p> 2026-01-13T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284178 An Analysis of Content Creation Effectiveness for Promoting Chiang Mai’s Culture on the “Ni Ko Chue Ploy” TikTok Channel 2026-01-12T19:28:21+07:00 Chomphunut Makemuengthong Makemuengthong30@gmail.com <p>This research consists purposes were 1. to identify appropriate creative content strategies for promoting Chiang Mai’s culture on TikTok 2. to analyze the communicative effectiveness of cultural promotion content on the “Ni Ko Chue Ploy” TikTok channel and 3. to compare the effectiveness across different cultural content categories. This study employed a quantitative research design. The research instrument was a platform data analysis tool (TikTok Analytics). The sample consisted of 30 participants, selected through purposive sampling. The data collected from the questionnaire were analyzed using descriptive statistics, including percentages and mean values. The findings revealed that 1) the most effective strategy involved in-depth storytelling within a 22–41 second duration, utilizing comparative editing and strategic hashtag integration. These elements effectively leveraged cultural capital for digital communication, stimulating user engagement and driving the creative economy 2) Overall performance metrics showed an average engagement rate of 8.37% (Very Good) and an average reach rate of 5,924.21% (Outstanding), while the average watch-through rate was 7.43% (Needs Improvement) and 3) Comparative results indicated that although all three categories achieved “Very Good” engagement levels, religious and historical sites yielded the highest engagement, cultural activities and exhibitions achieved the most significant reach and lifestyle and local wisdom content recorded the highest average watch-through rate.</p> 2026-02-08T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283913 Development of an Adaptive E-Learning Lesson on Learning Management Activities for the “Surintharahu Samchan” Song for Thai Classical Vocal Music Students at the Vocational Certificate Level in Colleges of Dramatic Arts in the Central Region 2026-01-04T13:26:48+07:00 Jintana Subsangad jinna0809@gmail.com <p>This research consists purposes were 1. to develop and determine the efficiency of an adaptive e-learning lesson on learning activities for the Surinthorn Hu Sam Chan song for Thai music students at the vocational certificate level in colleges of dramatic arts in the central region, meeting the 80/80 efficiency criterion 2. to examine the learning achievement of students using the adaptive e-learning lesson and 3. to investigate the value and benefits of developing the adaptive e-learning lesson for enhancing student learning. This mixed-methods research employed both qualitative and quantitative approaches. The research instruments consisted of an adaptive e-learning lesson, a structured interview form, a learning achievement test, a singing skill assessment form, and a lesson quality evaluation form. The sample comprised 10 third-year vocational certificate students majoring in Thai music in the first semester of the 2025 academic year, selected through purposive sampling. Data were analyzed using descriptive statistics including percentage, mean, standard deviation, and t-test, as well as content analysis. The findings revealed that 1) the developed e-learning lesson achieved an efficiency of 86.90/89.50, exceeding the standard criterion of 80/80 2) post-learning achievement was significantly higher than pre-learning achievement at the .05 level and 3) the lesson enhanced students' understanding of the structure and singing techniques of the SurinthornHu SamChan song, while concretely fostering pride in preserving Thai musical arts.</p> 2026-02-05T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283315 Improving Basic Thai Reading Literacy of Children with Special Needs Through Multimedia 2025-11-28T19:58:36+07:00 Sirinton Sudsainate sirinton.si@gmail.com <p>This research consists purposes were 1. to develop the ability of children with special needs to read basic Thai words through the use of multimedia instruction and 2. to compare learning achievement before and after the implementation of the instructional intervention. The research instruments consisted of ten lesson plans designed to enhance basic Thai vocabulary reading skills, with a total instructional duration of 10 hours and an achievement test administered as a pre-test and post-test. The target group comprised 14 children with special needs from the Special Education Center of Rajabhat Maha Sarakham University, selected through purposive sampling. Data collected from the research instruments were analyzed using descriptive statistics, including percentage, mean and standard deviation and inferential statistics using a t-test for comparing pre-test and post-test scores. The results indicated that 1) the development of basic Thai word reading activities for children with special needs using multimedia revealed that the students’ mean percentage scores before learning with multimedia were lower than those after learning, with the post-instruction mean percentage score increasing by 54.38 percent and 2) the comparison of learning achievement before and after participating in multimedia-based learning activities showed that post-test learning achievement was significantly higher than pre-test achievement at the .05 level of statistical significance.</p> 2026-01-06T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/284267 The Development of Multimedia Glide App on Thai Musical Ensembles to Enhance Learning Achievement for Mathayom 1 Students in Secondary Schools in Si Racha District Chonburi Province 2026-01-15T22:38:04+07:00 Kanthika Konthong kanthika13537@gmail.com <p>This research consists of three purposes 1. to develop a multimedia Glide application on Thai musical ensembles to enhance learning achievement of Grade 7 students in secondary schools in Si Racha District, Chonburi Province 2. to compare students’ learning achievement before and after using the multimedia Glide application and 3. to study the value and benefits of the multimedia Glide application. This research is a mixed-methods research employing both quantitative and qualitative approaches. The research tools consisted of a multimedia Glide application on Thai musical ensembles, content quality evaluation forms, multimedia quality evaluation forms, a structured interview form, and a learning achievement test. The sample consisted of 120 Grade 7 students from three secondary schools in Si Racha District, Chonburi Province, selected by cluster sampling. Quantitative data were analyzed using mean, standard deviation, and paired-sample t-test, while qualitative data obtained from interview forms, pre-test and post-test results and related documents were analyzed using content analysis. The research findings revealed that 1) the developed multimedia Glide application demonstrated high content and multimedia quality, with IOC values ranging from 0.67 to 1.00 and overall IOC means of 0.89 for content quality and 0.86 for multimedia quality 2) students’ post-test learning achievement was significantly higher than their pre-test scores at the .05 level, with a pre-test mean score of 6.28 (S.D. = 2.28) and a post-test mean score of 17.05 (S.D. = 2.23) and 3) the developed multimedia <br />Glide application showed clear value and benefits for Thai music instruction by enhancing students’ interest, learning motivation, and systematic understanding of Thai musical ensembles.</p> 2026-02-10T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University https://so02.tci-thaijo.org/index.php/soc-rmu/article/view/283919 Legal Measures for Regulating Cosmetic Surgery in Adolescents 2026-01-07T20:21:55+07:00 Charinrut Boonruang charinrut.tom@gmail.com <p>This research consists purposes were 1. to examine the background, concepts, and theories related to cosmetic surgery in adolescents 2. to study legal measures regulating adolescent cosmetic surgery in Australia, Germany, the United Kingdom and Thailand 3. to analyze and compare these legal measures between foreign countries and Thailand and 4. to propose recommendations for improving Thailand’s legal framework. This study employed a qualitative research design, based on a comprehensive review of textbooks, academic documents, laws, statutes, regulations, guidelines, and relevant official announcements. Data obtained from these documentary sources were systematically analyzed using content analysis. The findings reveal that 1) concepts and theories of adolescent cosmetic surgery originate from reconstructive and therapeutic surgery and later developed into cosmetic procedures for aesthetic purposes 2) Australia has comprehensive guidelines and legal measures covering pre-operative to post-operative stages with penalties, Germany provides clear legal protection for adolescents’ rights in sex-related surgery and the United Kingdom regulates non-surgical cosmetic procedures for adolescents measures that are absent in Thailand 3) Thailand lacks clear and specific legal measures to regulate cosmetic surgery in adolescents and 4) Thailand should establish and improve legal measures, including penalties, to effectively regulate adolescent cosmetic surgery.</p> 2026-02-06T00:00:00+07:00 Copyright (c) 2026 Journal of Social Science for Local Development Rajabhat Maha Sarakham University