The Creative Process and Management of Cabaret Performances at Tiffany's Show Pattaya: Success Factors and Challenges

Abstract

This research consists purposes were 1. to explore the process and steps involved in creating a cabaret performance at Tiffany's Show Theater in Pattaya 2. to examine the methods of managing the team involved in creating the cabaret performance at this theater 3. to analyze the factors affecting the success and challenges of the cabaret business at this theater and 4. to propose guidelines for the development of the process of creating cabaret performances in the future. This is a qualitative research. The research instruments are interviews and observation forms. The target group is 15 people who were selected purposively. The data collected from the research instruments and various data documents were then content analysis. The research findings revealed that 1) the creation of a cabaret performance is a complex process that requires collaboration from various expert parties 2) the management of the team in creating the cabaret performance at Tiffany’s Show Theater in Pattaya involves organizational structure and human resource management that contribute to the theater’s success in both business and performing arts 3) the key factors contributing to success include effective management understanding tourist needs and creating a memorable experience and 4) future development guidelines for creating cabaret performances at Tiffany’s Show Theater should focus on technology development and expanding online marketing to support future business growth.