Community-Based Faith Tourism in the Digital Age: A Perspective on Adaptation for Spiritual Tourists

Abstract

This academic article presents the increasing popularity of faith tourism, especially the spiritual tourism group, which has adapted and developed new innovations to meet the tourism needs of specific groups of tourists. In adapting faith tourism communities in the digital age, is important for owners of faith sites to adapt to the changing behavior of tourists, whether by using online media and various digital platforms as tools to enhance the awareness process and connect the community with tourists more easily, such as Facebook, Instagram, and YouTube to present activities, rituals, beliefs, or applications to present information on beliefs, history of the place, or rituals to tourists. In addition, spiritual tourists have adapted to access information and plan their trips more effectively, whether it is searching for information, communicating through online channels that are more convenient. In addition, spiritual tourists have adapted themselves to access information and plan their trips more effectively, whether it is searching for information or communicating through more convenient online channels. Therefore, religious tourism by communities in the digital age is a combination of beliefs, faith, and technology to help adapt and innovations are used to enhance the memorable experience of tourists, as well as connecting the community with tourists in an era of rapid technological advancement. In addition to using technology for public relations, innovations are also being used to improve the tourist experience, such as AR technology, which allows tourists to experience real-world experiences, helping them decide on a tour package that suits their needs and budget Therefore, community-based religious tourism in the digital age is a combination of belief, faith, and technology to help adapt and innovations are used to enhance the memorable experiences of tourists, and to connect communities with tourists in an era of rapid technological advancement.