Creation of Video Media for Publicizing Tourist Attractions Mae Chan Sub District Umphang District Tak Province

Abstract

This research consists purposes were 1. to study the problems and needs for creating video media to promote tourism in Mae Chan Sub-district Umphang District Tak Province 2. to create video media to promote tourism in Mae Chan Sub-district Umphang District Tak Province and 3. to evaluate the satisfaction with the use of video media to promote tourism in Mae Chan Sub-district Umphang District Tak Province. This is a quantitative research study The tools used in the research include questionnaires and satisfaction evaluation forms. The sample group for this research consists of 50 people selected through accidental sampling. The data collected from the questionnaires will be analyzed using descriptive statistics including mean and standard deviation. The research findings are as follows: 1) Problems and needs for creating video media to promote tourism in Mae Chan Sub-district, Umphang District, Tak Province, overall, are at a high level (x̅= 4.29, S.D. = 0.72). When considered individually, in descending order of average, the needs are as follows: sound usage (x̅= 4.38, S.D. = 0.65), content (x̅= 4.31, S.D. = 0.72), technical aspects (x̅= 4.27, S.D. = 0.75), and media design (x̅= 4.23, S.D. = 0.78) 2) The promotional video for tourism in Mae Chan Sub-district, Umphang District, Tak Province, includes content that presents five lesser-known tourist spots in Mae Chan Sub-district, Umphang District, Tak Province, featuring a total of seven scenes and 3) Satisfaction with the creation of video media to promote tourism in Mae Chan Sub-district, Umphang District, Tak Province, overall, is at a high level (x̅= 4.05, S.D. = 0.58). When considered individually, in descending order of average, the satisfaction ratings are as follows: media design (x̅= 4.11, S.D. = 0.73), sound usage (x̅= 4.08, S.D. = 0.70), technical aspects (x̅= 4.03, S.D. = 0.07), and content (x̅= 3.98, S.D. = 0.84)