Creative Performing arts of the Luk Thung Mo Lam: Concept format and Guidelines Show Production to Eradicate Poverty in the Coronavirus -19

Abstract

This research consists purposes were 1. to study the impact of the COVID-19 outbreak. in Thailand to continue adapting the creative performing arts format of Luk Thung Mor Lam bands and 2. to analyze the concepts, guidelines, and design formats of the creative performing arts of Luk Thung Mor Lam bands during the COVID-19 outbreak. Poverty eradication by the Luk Thung Mor Lam band the Sao Noi Phet Ban Phaeng. is qualitative research The information gathered from interview forms and related documents were then content analysis. The results of the research found that 1) changes in communication technology with factors regarding the spread of the COVID-19 virus which has affected the presentation channels of the Mor Lam group that have changed Moving the presentation area of the Mor Lam group to online media It creates two-way communication between the sender and receiver that benefits each other. Mo Lam and adjustment Situation of the spread of COVID-19 that affects people in society and causes changes in many dimensions Including people's lifestyles that have changed or words that have become more familiar with the term "new way of life", new behaviors that have occurred among people in the communication dimension where each type of media has adjusted the production process and using various communication technologies to compete for popularity or continue business. In an era of change and 2) Mor Lam Sao Noi Phet Ban Phaeng under management is another important thing. As the head of the Mor Lam group, Sao Noi Phet Ban Phaeng Able to see opportunities under crisis situations by using online media channels to adjust their own work in a timely manner. Including taking advantage of online media that is beneficial to the format and presentation of the Mor Lam show, Mor Lam Sao Noi Phet Ban Phaeng and can also expand the audience base of the new generation in many regions. that all have increased behavior in using online media.