Reasons for the Decision to Pay Water Supply Bill Through the Electronic System among the Residents of Khok Klang Subdistrict Administrative Organization Non Sa-at District Udon Thani Province.

Abstract

This research consists purposes were 1. to study the level of opinions that are the reasons for making a decision to pay water bills through electronic systems of people in Khok Klang Subdistrict Administrative Organization area Non Sa-at District Udon Thani Province.  2. to study the expectation factors in service quality through electronic systems of people in Khok Klang Subdistrict Administrative Organization area Non Sa-at District Udon Thani Province. and 3. to study the factors accepting technology that are reasons for making decision to pay water bills via electronic system of people in Khok Klang Subdistrict Administrative Organization area, Non Sa-at District Udon Thani Province. This is a quantitative research. There are research tools such as questionnaires with a sample group of 209 tap water users calculated from the sample group calculation using the Taro Yamane (1973) formula at the error level of 0.05 derived from a simple sampling. Then the data collected from the questionnaire was analyzed using descriptive statistics consisting of percentage, mean, standard deviation and linear regression multiple analysis. The results of the research were as follows: 1) the level of opinions about the expectation factor in service quality through electronic systems. Overall, it was at a high level (x̅ = 3.84) and the level of opinions about technology acceptance factors. Overall, it was at a high level (x̅= 3.88) 2) The expectation factor in service quality through electronic system that is the reason for decision to pay water bill via electronic system is reliability, trustworthiness and access to services the multiple correlation coefficient of .730 was able to explain the variation of 52.90% with a statistical significance of .05. and 3) The technology acceptance factors that were the reasons for making the decision to pay for water bills via electronic systems were perceived usefulness, risk perception and perceptions ease. The multiple correlation coefficient of .782 was able to explain the variation of 60.60% with a statistical significance of .05.