Production of Application Media to Promote Cultural Tourism Activities Maha Sarakham Province.

Abstract

This research consists purposes were 1. to study cultural activities. and the problem of cultural media Maha Sarakham Province and 2. to study the preparation of media for promoting cultural tourism activities in Maha Sarakham Province. is a research that combines qualitative and quantitative research. There are research tools such as surveys, observations, questionnaires and interviews. with a sample group The knowledge group is Maha Sarakham Provincial Culture of 30 people who come from simple random sampling and the practitioners are the officials of the Maha Sarakham Provincial Cultural Office Community network in Maha Sarakham Province, 50 people from specific selection. Then the data collected from the questionnaire was analyzed using descriptive statistics consisting of percentage, mean, standard deviation and the information gathered from interview forms and related documents were then content analysis. The results showed that 1) cultural activities and the problem of cultural media on the route Nakhon Champasri Public relations materials are published to invite people to join the event. By using offline and online communication tools such as radio, television, website, Face Book, a total of 72,418 people can access information. The results of the study from the population. And a sample of all 80 people from surveys, questionnaires and interview forms received information about cultural activities in the schedule. and details of activities but still lacks communication that provides knowledge importance of activities Including facilitating access to various activities that have been carried out and 2) the preparation of media for promoting cultural tourism activities in Maha Sarakham Province. The researchers found problems in media used to promote cultural activities. causing the study to develop an application to promote cultural tourism activities with the name of the application "Champasri Ancient Route" by the researcher has extracted data from Google Map to determine the route of tourism in Champasri Archaeological Site. In order to know the nearest route and plan travel more conveniently. In which each place has a history. Details of the location, including a phone number to ask for more information for users comprehensively.