Elements of Wisdom Kwan Related to Public Health Science Communication in Northeastern Thailand.

Abstract

This research consists purposes to extract factors of Kwan wisdom related to public health science communication in northeastern Thailand. This research was a combination of qualitative and quantitative research. The research tools were a 5-level scaled opinion questionnaire and an interview form. There was a sample group, namely people in the context of Kwan Wisdom in Surin Province. and Yasothon Province of 505 people and the target group of 8 people who came from a specific selection. The data collected from the questionnaires were analyzed using Exploratory Factor Analysis, Principal Component Analysis (PCA) was extracted, and orthogonal axis was rotated by Varimax method (Varimax) and from various related documents, including interview forms for content analysis. The results showed that the wisdom component of “Khwan” related to communication in public health science in Northeastern Thailand consisted of 3 components, with positive component weights ranging from 0.519 - 0.680, totaling 44 indicators. All 3 components had indications of 21, 12, and 11 items respectively. Element 1 element weight ranges from 0.519 - 0.664 element 2 element weight ranges from 0.505 - 0.680 and element 3 element weight ranges from 0.519 - 0.672.