Development and Creation of Value added Sea Salt Products for Community Tourism in Samut Sakhon Province.

Abstract

This research consists purposes 1. study the state of management of wisdom and identity from sea salt for community tourism in Samut Sakhon province 2. develop and create value added sea salt products for community tourism in Samut Sakhon province is a combination of qualitative and quantitative research. There are research tools such as questionnaires and interviews. The sample was 160 people, obtained by a specific random sampling method. The data collected from the questionnaire were analyzed using descriptive statistics consisting of percentage, mean, standard deviation. and using the information gathered from the interview form to content analysis. The results of the research were as follows: 1) The condition of the management of wisdom and identity from sea salt for tourism is the lack of systematic development of knowledge in community tourism marketing, consisting of the origin of planning and management, the middle of which is tourism development. and the destination is tourism marketing. and the uniqueness is the development of stut salt and 2) the development and creation of value added products from sea salt for community tourism. Samut Sakhon Province found that there are 9 components: (1) marketing context analysis (2) marketing learning (3) marketing planning (4) marketing group integration (5) marketing plan implementation (6) Working in cooperation with marketing networks, (7) marketing presentations, (8) assessing and controlling marketing results, and (9) marketing improvements and corrections.