Factors Affecting the Success of Green Farmer Group Kalasin Province.

Abstract

The purposes of this study were 1. To study the level of opinions about the factors affecting the success of the Green Farmer Group in Kalasin Province 2. To study the factors affecting the success of the Green Farmer Group in Kalasin Province and 3. To study the development guidelines for the success of the operations of the Green Farmer Group in Kalasin Province. is a quantitative research. There were research tools which were questionnaires. The sample group was 150 farmers in Kalasin Green Farmer Group by random sampling. The data collected from the questionnaire were analyzed using descriptive statistics consisting of percentage, mean, standard deviation. and multiple regression analysis The results of research were as follow: 1) The overall level of level of opinions about the factors affecting the success of the Green Farmer Group in Kalasin Province was rated at a high level (x̅= 3.55) 2) Factors affecting the success of the Green Farmer Group in Kalasin Province include: Attitude factor, Marketing factors, Environmental factors and Social support factors. Can predict together 61.50% and 3) Approaches to develop success for the operation of farmers in the Green Farmer Group, Kalasin Province 3.1) Build an organic farming network Raise awareness among producers and consumers. 3.2) Sell organic products online, create a Facebook page. 3.3) Encourage learning and self-development. Take advantage of modern technology and produce manual information on organic farming in each area Learn from successful groups. 3.4) Create a new generation of organic farming youth. 3.5) Create product story sources through QR code scanning. 3.6) Create organic farming zones. Randomly check contaminants in water, soil and agricultural products regularly. 3.7) Government agencies should promote budget and technology. modern innovation and set up a service center One Stop Service to verify the standards