Participation of the people in promoting tourism OTOP Inno-life tourism-based Communities.

Authors

  • Phra Worachat (Tasa) Mahamakut Buddhist University, Thailand

Keywords:

Participation, Tourism promotion, OTOP Community Innovation

Abstract

This academic article Is to transfer knowledge about Promoting tourism in the community In such a way that the identity in the community is the center of attraction for tourists to pay attention. It is something that the community has to be involved in identifying and fostering the strength of the community and is a force for tourists both within the country and outside the country to visit. For which this article is intended To explain the area development approach of the Community Development Department By conducting the OTOP Nawatwithi tourism community project to support the government policy to stimulate the foundation economy With the community preparation process Create interest Allowing tourists to visit and travel in a small basin (Village / community) and the development of OTOP products and products to meet standards and quality. To generate income to be distributed with people in the village / community Based on charm, wisdom, culture, creativity that are adapted to add value Which in the end is a creation Strength for the village / community And the people are happy This is a project that has to find the potential of the community in terms of promoting community participation. Economic promotion For the community to develop Having income generated within the community And have a community identity in each area In addition to creating a search for community identity There is a continuation and conservation. Then community culture Also gives rise to love Unity of the community Create a learning process and take part in the development of the local community Therefore, the participation of people in promoting tourism, OTOP, Nawatwitthi, community are 1) Participation at the Inform level, which is the public understanding of policy With the preparation and cooperation in the preparation of the OTOP Nawatwithi community tourism project 2) Participation at the consultation level (Consult), which includes people participating in the preparation of the OTOP Nawatwithi community tourism project.3) Involvement at the level to play a role (Involve), that is, people find their identity or strength in the community With joint decisions in implementing activities under the OTOP Nawatwithi Tourism Community Project 4) Participation at the cooperation level (Collaborate), which is a collaboration in carrying out activities under the OTOP Nawatwithi community tourism project and 5) Participation at the empower level, which includes people working together in the activities under the OTOP Nawatwithi community tourism project, if problems arise, they will work together to solve and develop to achieve efficient operation.

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Published

2021-03-30