Sahasat: Journal of Social Sciences and Humanities

ภาษาไทย

Peamanee Chansorklin — 2025-02-06

Consuming organic food is an essential contribution to sustainable development. The objectives of this study were 1) to investigate the origins and motives behind the formation of organic coffee shop enterprises, 2) to explore how they communicate with customers in order to foster trust, 3) to examines the strategies utilized by organic coffee shops, and 4) to explore consumers’ responses to the strategies. This study employed a qualitative methodology to examine both the perspectives of the organic coffee providers and consumers. Data were collected from the providers via observation and in-depth interviews. Narrative data was gathered from customers' first-hand experiences in order to examine how they reacted to the strategies employed by organic coffee shops.

The study revealed that the motivations for beginning an organic coffee business include a passion for coffee products and health-consciousness, a desire to support local farmers, and the ability to build on current businesses. Entrepreneurs have three main motivations for running an organic coffee shop business: expanding the organic coffee business to be more widely recognized, receiving positive feedback from customers, and envisioning the potential for business growth through profitability. Furthermore, the study indicated that organic coffee shops effectively communicate the concept of sustainable consumption by emphasizing health and food safety, environmental impact, and support for local products. The organic coffee shops used three major strategies to attract customers: displaying certified organic food standards, providing convenience for customers, and conveying information through advertising and salespeople. The consumer study revealed that consumers were highly impressed by the organic coffee shops' atmospheres, which were enhanced by a decor that featured natural elements. They also expressed their appreciation for the affordable pricing, excellent coffee flavor, and the establishment of strong ties through the transmission of information. Recommendations of this study include (1) organic coffee shop should provide more training about communication and service skills to all staffs and (2) government should utilize tax reduction for organic coffee shops.

พฤติกรรมการอนุรักษ์ระบบนิเวศแนวปะการังของนักท่องเที่ยวดำน้ำตื้น ในพื้นที่จังหวัดตรัง

rusrawee lopetch — 2025-03-10

The study aimed to investigate how snorkelers conserve coral reef ecosystem and identify factors. that influence their behavior were used to collect data from Thai tourists who went diving from October to November 2023. The sample size was 400 individuals. The Data was analyzed using descriptive statistics such as percentage, mean and standard deviation, and inferential statistics for hypothesis testing and variable correlation testing. Pair comparisons in analytical measurements were made using, one- way ANOVA, and Scheffé.

The study indicated that coral reef ecosystems exhibit significant conservation behavior (83%) Differences in occupation, values, knowledge, and attitudes towards conservation had a significantly impact on coral reef ecosystems conservation behavior (p-value ≤ 0.05).

The study recommends that the government use internet platform to communicate information, news, and knowledge about coral reef ecosystems in order to promote knowledge and comprehension among tourists and stakeholders. There is a lack of law enforcement in conversation, thus concern agencies should adopt clear measures to handle infractions destruction of coral reef ecosystems.

Development of Intensive Behavior Change Promotion Strategies in Type 2 Diabetes Patients for Achieving Diabetes Remission in Nonthaburi Province

Santi Phothong — 2025-02-06

This research is a study using a research and development process with the objective of developing intensive behavior change promotion strategies for type 2 diabetes patients to achieve diabetes remission in Nonthaburi Province. The research is divided into two phases: Phase 1, the development of behavior change promotion strategies, and Phase 2, the study of the outcomes of these strategies. The sample group consists of type 2 diabetes patients receiving treatment at three primary health promotion hospitals in the Sai Noi district of Nonthaburi province. The sample is divided into an experimental group of 37 people and a control group of 37 people. The research tools include: 1) a behavior change promotion strategy, and 2) a data collection tool. Data were analyzed using statistical methods such as mean, standard deviation, Independent t-test, and Paired t-test.

The study found that after the development of the behavior change promotion strategy, the experimental group showed significantly higher average scores in knowledge, food consumption behavior, and exercise behavior compared to before the development, and compared to the control group (P<.001). The average HbA1c, body mass index (BMI), and waist circumference were significantly lower than before the development of the strategy (P<.001) and were also significantly lower than in the control group (P<.001, P<.05, and P<.05, respectively). Therefore, the intensive behavior change promotion strategy for type 2 diabetes patients can be used as a guideline for behavior change to achieve diabetes remission by reducing HbA1c, BMI, and waist circumference, which leads to reduced medication use or even stopping diabetes medication.

Right in Marriage of Gender Diverse Peoples : Study of Marriage Problems On The Civil and Commercial Code Section 1448 And The Protection by Constitutional Court

Chakkrit Auttamo — 2025-03-10

This research addresses the rights of gender-diverse individuals concerning marriage in Thailand. Specifically, it examines the inadequacies in legal guarantees and protections, forms of recognition, and the responsibilities of agencies involved in enacting or amending laws to safeguard these rights.

The study critically analyzes the existing legal framework, particularly the Civil and Commercial Code, Section 1448, which mandates that marriage is permissible only when both a man and a woman have reached seventeen years of age. This longstanding law is found to be inconsistent with the Constitution, which serves as the supreme law designed to uphold equality and is non-compliant with international treaties that recognize and protect marriage as a human right. Furthermore, it does not address societal changes over time, leading to inequality and indirectly affecting the rights of gender-diverse individuals to marry. This results in a significant gap in the enforcement of laws concerning the rights of gender-diverse people to marry.

The Constitutional Court of Thailand, tasked with protecting the rights and liberties of citizens, has shown concern and placed emphasis on the challenges faced by gender-diverse individuals. Consequently, it is recommended that the National Assembly, the Council of Ministers, and relevant state agencies consider enacting or amending laws to ensure the rights and responsibilities of people with gender diversity in a manner consistent with constitutional and statutory law. This will enable the legal system to provide appropriate guarantees and protections for the marriage rights of gender-diverse individuals, in line with the Constitution of the Kingdom of Thailand B.E. 2560 and consistent with the recommendations of the Constitutional Court.

The Significance of Food Consumption Behaviors in Health Protection during High PM2.5 Levels in the Bangkok Metropolitan Region

Puttachart Chuaynarong — 2025-02-06

This descriptive research aims to study the effects of prevention and food consumption behaviors on health disorders related to particulate matter (PM_2.5) in 370 individuals in the Bangkok Metropolitan Region. The data was collected using Google Forms through a well-designed questionnaire created by our team of researchers. The questionnaires were randomly distributed via the Lines application. The data was analyzed using frequency, percentage, mean, standard deviation, maximum, minimum, and chi-square statistics. The results showed that all 370 individuals experienced health effects from air pollution. However, after observing the intensity of the PM_2.5-related symptoms, we were able to divide the participants into three groups based on the severity of their symptoms: those with better symptoms, those with non-changing symptoms, and those with poor symptoms. We found that the three groups did not differ in their prevention behavior, but they did differ in their food consumption behavior. Most people in the group with better symptoms consumed 6-8 glasses of fresh water per day, vegetables, fruits, beans and vitamins at a frequency of 2-3 days per week. Additionally, the number of people in the group with better symptoms who consumed fish oil (a high Omega3 food) and Vitamin E was significantly higher (P<0.05) than the number of people in the group with poor symptoms. This study suggests that consuming antioxidant-rich foods has an impact on the self-prevention of Thai people from PM_2.5 pollution.

Travel motivation and tourism experiences that affect Thai tourists' satisfaction in traveling to Phra Nakhon Si Ayutthaya Province

นิกข์นิภา บุญช่วย ปรักทยานนท์ — 2025-02-06

The purposes of this research are to 1) study Thai tourists traveling to Phra Nakhon Si Ayutthaya Province. 2) Study the experiences of Thai tourists on tourism in Phra Nakhon Si Ayutthaya Province. 3) Study the satisfaction of Thai tourists on tourism in Phra Nakhon Si Ayutthaya Province and 4) study tourism experiences that affect satisfaction in traveling to Phra Nakhon Si Ayutthaya Province. The sample group used in the study was 392 Thai tourists who came to visit Phra Nakhon Si Ayutthaya Province, using a random sampling method and using a questionnaire as a tool for collecting data. Statistics used to analyze data include frequency, percentage, mean, standard deviation, t-test and f-test, ANOVA, Factor Analysis, and Multiple Regression Analysis. The research results found that Thai tourists have incentives to travel. Overall, it is at a high level. The overall travel experience was at the highest level in terms of satisfaction with traveling. Overall, it is at the highest level. As for the hypothesis test results It was found that Thai tourists of different genders, ages, education levels, and incomes have different motivations and travel experiences.

Factors Influencing the Operation of The Electrical Appliance Business in Bangkok

ฐนันวริน โฆษิตคณิน — 2025-03-10

The objectives of this research were:1) to study the service quality influences the quality of relationships between buyers and sellers in the electrical appliance business in Bangkok. 2) to study the quality of the relationship between buyers and sellers that influences the performance of the electrical appliance business in Bangkok. 3) To study the influence of service quality on the performance of the electrical appliance business in Bangkok. A questionnaire was used as a tool to collect data from distributors, entrepreneurs and managers of the electrical appliance business in Bangkok, 383 samples by simple random sampling. Statistics used in data analysis were percentage, mean, standard deviation simple regression analysis and multiple regression analysis. The results showed that 1) service quality confidence response to customers in terms of providing confidence to customers efficiency safety and operational aspects influences the quality of the relationship between buyers and sellers. 2) The quality of relationships between buyers and sellers trust aspect promise side satisfaction and cooperation influences operating results. 3) The service quality confidence response to customers in terms of providing confidence to customers efficiency safety and operational aspects has a significant at the 0.05 level.

Keyword: Performance, The Electrical Appliance Business

Public Policy Evaluation to Maintain Fiscal Discipline of Public Sector in Thailand

Sitthisak Chaiyasuk — 2025-03-10

This academic article is aim to provide a study, analyze, and critique contemporary concepts on an attempt to complete policy cycle. (1) For being succeeded of public policy evaluation, is to maintain the fiscal and financial discipline public sector in Thailand and, (2) to come up with a policy recommendation related to the fiscal and financial discipline on the public sectors in Thailand. Following on the world's changing situations on a massive economic and social problems, directly impact on maintaining fiscal and financial discipline. Therefore, Public Policy Evaluation is absolutely necessary. The study shows that, (1) Public Policy Formulation; Need factors of policy networks are closely related to objectives. (2) Public Policy Implementation; Budget inputs affect the efficiency of policy output. (3) Public Policy Evaluation; Governance that focuses on mentoring and building relationships with the policy network impacts the cost-effectiveness of delivering public services. Governance that focuses on mentoring and building relationships with the policy network impacts the cost-effectiveness of delivering public services. Changing environment, especially the spread of COVID-19 affects the policy effectiveness (Aggregate Fiscal Discipline). And raises questions about fiscal sustainability, especially in terms of public debt and revenue. The study's findings suggest Policy recommendations for the Thai state to: (1) setting fiscal policy in line with monetary policy, (2) implementing innovation, collecting revenues and raising public funds, and (3) evaluating policy outcomes to foresight the future.

Emergency Remote Teaching (ERT) in a Thai Intensive English Program

Joseph Serrani — 2025-03-10

In recent decades, few events can rival the international impact of the COVID-19 pandemic. The impact is far-reaching and in many cases dramatic. Such is the case in education, where many programs were forced to shift to an online mode of teaching and learning on short notice. Of necessity, teachers and students worked to overcome this rupture in their established routines and to establish new approaches to effective education suitable for the situation. This paper documents the experience of one intensive English program at a university in Thailand during the COVID-19 pandemic and frames the experience in terms of emergency remote teaching (ERT). The paper then shares several practical lessons learned during the program’s time in ERT. These lessons relate to the following: chunking, continuous assessment, rethinking assessment security, and building an online learning community. The lessons described in this paper will be of interest not only to English language teaching (ERT) professionals but also to other educators who wish to develop their teaching practice.