Journal of Accountancy and Management

Investment in Digital Assets: Issues and Problems Related to Personal Income Tax

Aukkarawit Robkob — 2024-03-30

This academic article is intended to point out legal issues and practical guidelines on personal income tax according to the revenue code from investing in digital assets. The study found that most of the new generation invested in digital assets with the goal of increasing short-term speculation. because it gives higher returns compared to investing in other assets In regards to tax issues, that include: 2) mining or mining shall be regarded as assessable income under section 40(8) only at the time of sale. and expenses can be deducted as necessary and appropriate in this regard, section 65 bis and section 65 ter of the Revenue Code shall apply shall apply mutatis mutandis. 3) received as a salary due to employment regarded as income under section 40(1), but if the contractor receives wages from working for regarded as income under section 40(2), cost and income calculation Choose either the value at the time of acquisition or the average price on the date of acquisition. According to the price announced by the digital asset exchange. 4) Earned by giving or receiving as a reward. regarded as income under section 40(8), calculating costs and income be calculated in the same way as received from salary, wages. 5) Receive benefits or returns from holding cryptocurrencies Considered as income under Section 40(8), but if receiving digital tokens 6) The measurement of all costs and revenues shall be the value at the time of acquisition or the average price on the date of acquisition. which is a reliable reference price, such as the price announced by the Exchange prepared according to the rules of the SEC, if using any method choose to use that method throughout the tax year and 7) in case of loss incurred can bring such losses to be deducted from the profits made in that same year Only for the sale, payment, transfer or exchange made through the digital asset exchange. under the supervision of the SEC

Therefore, for the public or investors who are interested, have knowledge and understanding of tax law issues related to digital assets to keep up with tax changes. Reduce practical problems potential conflicts in the future, moreover government agency relevant regulatory bodies Public relations should be emphasized. Improving tax laws for greater clarity, it can be applied equally and concretely. Resulting in efficient tax collection Complete, accurate and complete. Including strengthening the tax laws of Thailand. There is a modern development and support for digital assets in Thailand to grow steadily in the future. This will have a positive effect on investment and the overall economy of Thailand.

The Impact of eWOM on Booking Intention of Budget Hotels in Bangkok via Traveloka OTA among Indonesian Muslim Tourists Using the Elaboration Likelihood Model (ELM)

Muhamad Ardiansyah — 2024-03-30

Online Travel Agencies or OTAs facilitated consumers to purchase products and services in the hospitality and tourism industry more easily and conveniently than ever before in the age of the digital economy. Electronic word of mouth or eWOM, such as ratings, reviews, and sources of information, became essential
in supporting travelers' decisions. Therefore, OTAs not only dominated the channels for booking and sales of hotels and travel services but also served as channels for information gathering and guidance in the hotels and accommodation-related information of the services. The purpose of this study was to investigate the impact of eWOM, including the quality, quantity, and source credibility of eWOM, on Indonesian Muslim tourists' intention to book budget hotels in Bangkok via Traveloka OTA using the Elaborative Likelihood Model (ELM). A quantitative method was employed, using questionnaires to collect data from 400 Indonesians who had visited Bangkok and experienced booking a budget hotel via Traveloka OTA. The data were analyzed using SPSS Version 28, with descriptive statistics including frequency, mean, and standard deviation, along with inferential statistical methods such as multiple regression analysis (MR) for hypotheses testing. The empirical findings revealed that eWOM, including the quality, quantity, and source credibility of eWOM, significantly influenced booking intention. Moreover, the study found that the quantity of eWOM had a more significant influence on the intention to book budget hotels than other eWOM factors, suggesting opportunities for budget hotels to utilize online content marketing, promotional campaigns, and special deals during Islamic holidays. Additionally, the model and conceptual framework could be applied in other industries (such as healthcare, food and beverage, banking, etc.), and future researchers may consider using mixed methods to gain comprehensive insights on the topic.

The Influencing Factors Affect Consumer Purchase Behaviour Toward Tilapia in Phayao Province

kittisak srepirote — 2024-03-30

The research aims to 1) study the path analysis of the marketing factors that affect consumers’ purchase decision toward Tilapia in Phayao Province and 2) promote consumption and awareness of Tilapia in Phayao Province. An explanatory sequential design is conducted in this research. Stage 1: quantitative research to exam the relationship between marketing mix, trust, perception and buying decision of Tilapia in Phayao Province, where the studied factors are developed from the results of previous literatures. Primary data are collected using online questionnaires. The sample are randomised, using a convenient sampling method without the exact population. The completed questionnaires are collected at 413 set. Data set is examined by structural equation modeling, the analysis results show that the model presents a Goodness-of-fit model with measured values (c²/df = 3.36, CFI = 0.87, TLI = 0.85, RMSEA = 0.07), where meet an acceptable requirement of literature. The results of path analysis revealed that 1) marketing mix has a positive direct influence on trust, 2) perception has a positive direct influence on trust, and 3) marketing mix and perception are positive indirect influences on buying decision with trust as mediated factors. Stage 2: qualitative research, the analysis results are employed to support the results of quantitative research. Data are collected by semi-structure interview method. In addition to data analysis, there are analysed by thematic analysis method. The respondents of research are Tilapia consumers in Phayao province, namely, restaurant entrepreneurs, fishmongers, and general public at 63 people. The result presents that factors influencing the consumption behaviour of tilapia are marketing mix, perception, trust, and buying decision. The implications for literature suggest that marketing mix and perception are positive influence on trust and buying decision. The implications for practice advise the guidelines for development of marketing strategies to promote consumption of Tilapia in Phayao province, for instance, development of a quality production process for Tilapia, branding for Phayao Tilapia, creation of identity for Phayao tilapia, organising activities to promote the consumption of Tilapia, sustainable income generation, and promoting tourism to Phayao Province.

Value Relevance of Book Value, Earnings per Share and Free Cash Flow of Listed Companies in the Stock Exchange of Thailand Before and During the COVID-19 Situation

Ratchaneekorn Yochalee — 2024-03-30

The purpose of this research was to study the ability to explain the securities prices of book value, earnings per share and free cash flow of companies listed on the Stock Exchange of Thailand before and during the COVID-19 situation. The population used in the research were 2,356 companies listed on the Stock Exchange of Thailand during 2018 - 2021, except the companies in the Financial Industry Group, the companies undergoing rehabilitation Property Funds and Investment REITs Companies with incomplete information and companies whose fiscal year is not the 31th December, using the adjusted multiple coefficient (Adjusted R²) to describe the ability to explain the securities prices. The analysis was divided into 2 periods, namely, before the COVID-19 situation (2018-2019) and during the COVID-19 situation (2020-2021). The results of the study showed that the ability to explain the securities prices of book value, earnings per share, free cash flow and size of business before COVID-19 situation and COVID-19 situation has decreased from 67.40 percent to 51.10 percent. When considering the regression coefficient of the independent variable, it was found that the earnings per share had highest value before the COVID-19 situation was equal to 5.517 and during the COVID-19 situation was equal to 1.543 with statistical significance (p-value < 0.01). It concluded that earnings per share were also important and meaningful information for investors to use as investment decisions that reflect the securities price at the most, although the ability to explain the securities prices reduce during the COVID-19 situation.

Cryptocurrency Investment Strategy

Sheewarat Phanpanawan — 2024-03-30

This research aims to study investment concepts in order to find investment strategy in the cryptocurrency market, using In-depth Interview based on the literature review on concepts, theories and researches related to financial and digital asset investments to develop a semi-structured question with 10 cryptocurrency investors who have more than 2 year experiences in the cycles of bull and bear markets. Those investors are divided into 2 groups: 6 investors who shares cryptocurrency knowledge through social media with 100,000 followers and 4 investors with 5-years trading experience in the stock market. The datas were analyzed using content analysis and descriptive statistics. The results of the study reveal two investment strategies. First, Passive Investing is long-term horizon, low risk with yields or interests, practice Dollar-Cost Averaging. It is the go-to approach for beginning or less experienced investors. Second, Active investing is better for skilled investors who are required high level of fundamental analysis and technical analysis. This strategy falls into
3-time horizons: Short-term, Long-term or Hybrid. Short-term offers high risk but high return and needs technical analysis to determine the best time to take profits or stop losses. Long-term is to buy at fair price and holds for a long period to gain the higher capital gain, whereas hybrid is mixed of short-term and long-term in model of Core-Satellite Portfolio Management. It suits investors who carries medium or high-risk and seek all kinds of market returns. We also observed that the right strategy based on financial goals and investors’ skill and all respondents follow the investment guideline based on 3M’s rule of trading consist of Mindset, Money Management and Method. It is obviously recommended that knowledge is the key success to achieve financial goals and maintain efficient portfolio.

The Effect of Financial Literacy on Farmer Households During the COVID-19 Pandemic towards Debt Problems in Sakae Phrong Sub-District Mueang Buriram District Buriram Province

Kanmanee Karin — 2024-03-30

This research aimed 1) to study the level of financial literacy and debt burden of farmer households 2) to test the effects of financial literacy that influence the debt burden of farmer households and 3) to suggest ways to promote financial literacy to solve the debt problem of farmer household in Sakae Phrong sub-district Mueang Buriram District Buriram Province. Mixed methods research of the sample group in the research was the registration of farmer total of 292 people in Sakae Phrong sub-district Mueang Buriram district. Data collection was divided into 2 phases
1) This study is a survey research study. The questionnaires were simple random sampling and quantitative data analysis. The statistics were frequency distribution, percentage, mean, standard deviation and multiple regression analysis 2) the group conversation selected a purposive sampling of 6 people and qualitative data analysis. It was found that 1) the farmer had a level medium of financial literacy and debt burden of farmer households 2) the impact of financial literacy, attitude and behavior of a factor in the debt burden of farmer households with statistical significance at the level of 0.05 3) to promote of financial attitude and behavior with a focus on real action to long term change. In addition, the farmers should develop of financial literacy in technology, such as to use of financial planning applications and monthly expenses for farmer. An understanding of financial technologies in various applications and awareness of the presence of financial risks in a new way and so on.

The Effect of Digital Accountant Competence on Service Quality of Certified Thai Accounting Practices’ Accountant

Nuttavong Poonpool — 2024-03-30

This research aims to test the relationship and impact of digital accountant competence on service quality of certified Thai accounting practices’ accountant. This research was found that by collecting information from 96 certified Thai accounting practices’ accountant. Statistics used to analyze data include least square regression analysis. The results showed that overall digital accountant competence correlates and positive impacts on service quality on statistically significantly (p<0.01).
Digital accountant competence’s accounting technology round knowledge and e-Tax application skill had a positive impact on service quality on statistically significant (p<0.05). The benefit of the research is quality accounting firms and interested agencies can focus on providing knowledge about accounting technology and skills in using electronic tax systems to the quality of services of quality accounting firms. To upgrade to the certification of a quality accounting firm or digital accounting firm from the department of business development in the future.

The Impact of Accounting Profession Innovator Competencies on Audit Efficiency for Tax Auditor in Thailand

Palawee Puttikunsakon — 2024-03-30

The objective of this research was to test the impact of accounting profession innovator competencies on audit efficiency for tax auditor in Thailand. Based on the application of adaptation theory, the questionnaire was used as a tool to collect data from 165 tax auditors in Thailand. Statistics used for data analysis were multiple correlation analysis and multiple regression analysis. The results of the study showed that the competencies of innovators accounting professions in aspects of individual and professional development, creative and innovative skills, and learning dynamics had positive relationships and impact on the audit efficiency statistically significant at the 0.05 level. The results of this research will guide the development of competencies as accounting professional innovators of tax auditors, which will enhance the new knowledge and skills of the future to increase the efficiency of auditing and certifying accounting reports in accordance with the criteria, methods, and conditions that change accurately and reliably, this will be beneficial for making appropriate decisions to users of accounting information in the future.

The Influence of Entrepreneurial Orientation and Transformational Leadership on Learning Orientation and SMEs Performance

Pakorn Udomthanasansakul — 2024-03-30

This research aimed to study the influence of entrepreneurial orientation and transformational leadership on learning orientation and SMEs performance. It also aimed to validate a causal relationship model of entrepreneurial orientation and transformational leadership effect on learning orientation and SMEs performance. A questionnaire was used to collect data from 386 enterprises. Data were analyzed using descriptive statistics of percentage, mean, and standard deviation. The inferential statistics consisted of Structural Equation Modeling (SEM). The result reveals that the model was consistent with
the empirical data with Chi-Square/df = 1.832, CFI = 0.978, TLI = 0.974, RMSEA = 0.043, SRMR =0.038. Furthermore, entrepreneurial orientation and transformational leadership have a positive direct effect on learning orientation and have positive direct and indirect effects on SMEs performance at statistically significant level of 0.05.

The Relationship between Audit Technology Intelligence and Excellent Audit Report of Certified Public Accountants in Thailand

Nutcha Eiamphunga — 2024-03-30

The objective of this study is to verify the relationship between audit technology intelligence
and excellent audit report of certified public accountants in Thailand. A Postal mail questionnaire is an instrument used to collect data from the samples of 305 certified public accountants in Thailand. Data analysis is based on inferential statistics including multiple correlation analysis and multiple regression analysis used for hypothesis testing. Audit technology intelligence was defined as an independent variable that correlated with and affected excellent audit reports of certified public accountants in Thailand. The research results show that audit technology intelligence consists of Dynamic Audit Plan and Internal Control Innovation.There is a positive correlation and positive impact on the excellent audit report.

Consequently, the Certified Public Accountant of Thailand should prioritize focus on audit planning by setting goals, time periods, responsibilities, and scope of audit procedures in accordance with established regulations. There can help the auditor to rapidly verify and improve the accuracy and completeness of information. Furthermore, in part of the importance of internal control, the auditor should carefully consider the acceptance of the audit engagement. to plan more concisely to achieve objectives effectively.

The Influences of Capital Expenditures and Cash Flows on the Financial Performance of Listed Companies in the Stock Exchange of Thailand and the Market for Alternative Investment (MAI)

Potchanart Ritthidach — 2024-03-30

The objective of this study was to test the influences of capital expenditures and cash flows on the financial performance of listed companies in the Stock Exchange of Thailand (SET) and the Market for Alternative Investment (MAI). The data was collected from SET and MAI between 2015 and 2021 using a simple random sampling method, thus resulting in a sample of 221 companies. Through the online database of the SET website, the secondary data consisting of financial statements, annual registration statements (Form 56-1), and annual reports of the companies were obtained. In this study, descriptive data analysis, correlation analysis, and multiple correlation analysis were conducted. The results revealed that capital expenditures had a positive influence on the financial performance over the 3-year and 5-year periods of analysis, while it had no influence on the financial performance over the 7-year period of analysis. Cash flows from investing activities had a negative influence on the financial performance over all periods. This means large capital expenditures could result in increased profits. Cash flows from operating activities and the size of a business influenced the financial performance over all periods. Cash flows from financing activities had a negative influence on the financial performance over the 3-year and 5-year periods of analysis, while they had a positive influence on the financial performance over the 7-year period of analysis. These results could be used by executives for the appropriate allocation of cash flows for each activity, particularly activities viewed by a business as necessary for investment. For investors, the cash flow information could be useful for investment consideration, and for funding sources, it could be taken into consideration to support funding for businesses.

Management Strategy in the New Normal Influencing on Business Survival: An Empirical Study of Hotel Businesses in Loei Province

Kantheera Namwong — 2024-03-30

The purpose of this study was to examine management strategy in the new normal influencing on business survival: an empirical study of hotel businesses in Loei province through the consequential factors, namely, business planning strategy, organizational strategy, leading strategy and controlling strategy in order to achieve business survival. OLS regression analysis is used to analyze the relationships among these variables by using data from 130 hotel business in Loei province. Key informants are managing director, managing partner or general manager. Data is collected by questionnaires. The result indicated that 3 dimensions of management strategy in the new normal have a positive impact on business survival of hotel business in Loei province and that have the most significant positive impact is controlling strategy, followed by business planning strategy and organizational strategy.