Sengsuebphol, Narupon. “The Influence of Social Media Influencer Live Streaming on Gen Z Consumers’ Purchase Intention in Thailand”. Journal of Accountancy and Management 17, no. 1 (March 28, 2025): 165–184. accessed April 17, 2025. https://so02.tci-thaijo.org/index.php/mbs/article/view/272206.