Richkamroph, K. “A A Structural Equation Model of Causal Factors Influencing Brand Loyalty toward Functional Beverages among Generation Z Consumers in Bangkok”. Journal of Accountancy and Management, vol. 18, no. 3, Sept. 2026, pp. 639-55, https://so02.tci-thaijo.org/index.php/mbs/article/view/284573.