Unsiri, Supussorn, Jindarat Peemanee, and Pongsatorn Tantrabundit. 2020. “Relationships Between New Product Development Capabilities and Marketing Success of Beverage Industry in Thailand”. Journal of Accountancy and Management 12 (1):77-87. https://so02.tci-thaijo.org/index.php/mbs/article/view/241516.