Poltongsatit, Jarumas, Sutana Boonlua, and Chutima Ruanguttamanun. 2018. “The Effects of Brand Management on Marketing Competitiveness of Cosmetics Businesses in Thailand”. Journal of Accountancy and Management 10 (3):264-74. https://so02.tci-thaijo.org/index.php/mbs/article/view/222976.