PANSUPPAWAT, W.; JHUNDRA-INDRA, P.; PRATOOM, K. Strategic Market-Driving Orientation and Marketing Profitability:An Empirical Investigation of Software Businesses in Thailand. วารสารการบัญชีและการจัดการ, [S. l.], v. 10, n. 3, p. 199–217, 2018. Disponível em: https://so02.tci-thaijo.org/index.php/mbs/article/view/222962. Acesso em: 1 ต.ค. 2026.