Muaengkhot, S., Jhundra-indra, P., & Boonlua, S. (2018). Proactive Product Strategy and Marketing Profitability: An Empirical Investigation of Furniture and Decorative Product Businesses in Thailand. Journal of Accountancy and Management, 10(3), 234–249. Retrieved from https://so02.tci-thaijo.org/index.php/mbs/article/view/222968